Where Is The New BLACK?

Where Is The New BLACK?

par Matthias und Anastasios @matthias_and_anastasios

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BAILAS CONTEMPORARY COIFFURE stands for contemporary hairdressing art and finds an exclusive home on Achenbachstraße in Düsseldorf's zoo district. The studio on the ground floor of an old building that was lavishly restored in 2012 is, in addition to the inspiring influences from the surroundings, also a place for relaxation and the necessary distance from everyday life.

BETTY + BETTY transports the BAILAS brand into the room and is responsible for the complete interior design, from concept to implementation and the planning and design of individual furnishing elements.

INTERIOR DESIGN—CONCEPT
Just like the Corporate Design, the interior design concept of the studio conveys the exclusive, creative and contemporary positioning of the brand. The existing logo as a homage to the single, curved hair inspired the pipe routing in the implementation of the lighting concept. The round shapes with their strong character are also taken up in other interior elements and, together with specially designed furnishing elements such as the table and the sales shelf as well as the Light Tracks as central elements of the lighting concept, result in a homogeneous composition for a dynamic spatial concept. In the studio, the reduced colouring of the corporate design by the black and anthracite elements merge with natural materials from nature and create a warm, inviting atmosphere.

INTERIOR DESIGN—FLOOR PLAN
Compact 44 sqm are divided into different areas with different requirements for light, space and mood. In addition to the salon as a pure working area in the rear part of the room with the colouring desk and the washing and hairdressing chair, the front part of the studio offers space for consultation and a retail area for selected care products from "Shu Uemura", among others.

INTERIOR DESIGN—CONSULTING AREA
Every visit to Bailas should be something special and free the guest from everyday stress. With warm light and homely furnishing elements, the guest can relax, devote himself to his look and discuss the new haircut together with Apostolos Bailas. A selection of high quality spirits, freshly brewed coffee in barista quality or selected illustrated books from the areas of fashion, lifestyle and design make it easy to get away from everyday life and enjoy the upcoming treatment by Apostolos Bailas.

INTERIOR DESIGN—SALON AREA
The exclusive experience becomes particularly clear to the guest in the salon of the studio. Beginning with the hair washing in a washing chair made of high-quality leather and with massage function, special care products by Shu Uemura for every hair type, up to an individually designed light setting, the service can be individually tailored to each guest. A dimmed light during washing, for example, helps to fade out everyday life and enjoy the treatments. Clear working light in turn ensures the optimum colour mixture and guarantees a technically perfect cut. 

INTERIOR DESIGN—RETAIL AREA
“State Of The Art" hairdressing includes not only a visit to the hairdresser, but also an individually composed beauty and care concept, which should guarantee a lasting feeling of well-being between visits to the hairdresser. Not least for this reason, the studio is also the contact point for anyone wishing to buy products from L'Oréal's exclusive high-end beauty brand "Shu Uemura". From a modular system of chains, shelves, pins and pedestals, a dynamic retail concept has been created that offers space for contemporary fashion and accessories in addition to care products. The resulting concept store gives the studio an additional attraction and provides visitors with ever new experiences.