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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Zlata Podlucká
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Zlata Podlucká

@zlatka

Praga, Czechia

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Zlata Podlucká

TechArt Enthusiast

Courses

  • Jewelry Design with Laser Cutting. Craft, Design, and Fashion course by Amanda Woodcock

    Jewelry Design with Laser Cutting

    A course by Amanda Woodcock

    Craft, Design, and Fashion

  • Specialization in Innovative Artisanal Jewelry Techniques. Craft, and Fashion course by Domestika

    Specialization in Innovative Artisanal Jewelry Techniques

    A specialization by multiple teachers

    Craft, and Fashion

See all their courses

Course lists

  • Fashion Fashion Fashion

    Fashion

    A list by Zlata Podlucká

    0
  • Illustration Illustration Illustration

    Illustration

    A list by Zlata Podlucká

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Projects

  • My project for course: Creative Writing for Beginners: Bringing Your Story to Life. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Zlata Podlucká - 11.22.2022
  • My project in Illustration Techniques and Styles with Procreate course. Traditional illustration project by Zlata Podlucká - 11.02.2020

Professional listing

  • Zlata Podlucká – @zlatka
    • Design
    • Branding & Identity
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    • Motion Graphics
    • 2D Animation
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    • Rigging
    • VFX
    • Stop Motion
    • 3D Design
    • 3D Character Design
    • Video Games
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Schools

  • Maryland Institute College of Art (MICA)

    Maryland Institute College of Art (MICA)

    Baltimore, United States

    2018 - Present


Joined March 2020
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Recent projects
  • My project for course: Creative Writing for Beginners: Bringing Your Story to Life. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Zlata Podlucká - 11.22.2022

    My project for course: Creative Writing for Beginners: Bringing Your Story to Life

    zlatka

    • 130
    • 1
    • 1
  • My project in Illustration Techniques and Styles with Procreate course. Traditional illustration project by Zlata Podlucká - 11.02.2020

    My project in Illustration Techniques and Styles with Procreate course

    zlatka

    • 155
    • 5
    • 1

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