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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Xaviera Ramirez

Xaviera Ramirez

@xavieraramirez5

Tulsa, Chile

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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    203,767
    • Design
    • Game Development
    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
    • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
    • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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    Alai Ganuza Alai Ganuza @alaiganuza Artista plástico, retratos, ilustración Biscay, Spain
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    22,961
    • Traditional illustration
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    • My (optional) final project: Paint expressive eyes for vibrant portraits.. Painting, Traditional illustration, and Oil Painting project by Alai Ganuza - 10.18.2022
    • My project for course: Painting Eyes with Oil for Vibrant Portraits. Painting, Oil Painting, Portrait Drawing, and Traditional illustration project by Alai Ganuza - 10.18.2022
    • Hands/Manos [EN-ES]. Traditional illustration, Fine Arts, Painting, Sketching, Portrait Drawing, Oil Painting, Digital Painting, and Color Theor project by Alai Ganuza - 07.19.2022
    • My project / My project [EN/ES]. Fine Arts, Painting, and Oil Painting project by Alai Ganuza - 01.03.2022
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    Vero Navarro Vero Navarro @veronavarro Ilustradora Valencia, Spain
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    35,515
    • Design
    • Traditional illustration
    • Night Tribes. Traditional illustration, and Digital Illustration project by Vero Navarro - 12.04.2020
    • My Course Project: Procreate: Creative Illustration Techniques. Traditional illustration project by Vero Navarro - 11.10.2020
    • Everyday magic. Traditional illustration project by Vero Navarro - 12.01.2019
    • Kraft . Pencil Drawing, Artistic Drawing, Realistic Drawing, and Traditional illustration project by Vero Navarro - 04.22.2019
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    192,163
    • Marketing
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Deb JJ Lee Deb JJ Lee @jdebbiel New York, United States
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    12,614
    • Traditional illustration
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    • Phantom of the Opera demo piece. Traditional illustration project by Deb JJ Lee - 03.19.2023
    • MOB PSYCHO 100. Traditional illustration project by Deb JJ Lee - 03.19.2023
    • Morning Due. Traditional illustration project by Deb JJ Lee - 03.19.2023
    • Japanese Breakfast Poster. Traditional illustration project by Deb JJ Lee - 03.19.2023
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    69,438
    • Branding & Identity
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
    • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
    • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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    Catalina Carlesi Catalina Carlesi @alpaca_carlesi Tulsa, Chile
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    37,122
    • Digital Painting
    • Digital Illustration
    • Red Riding Hood for Huion Review. Traditional illustration project by Catalina Carlesi - 05.26.2023
    • Omocha! . Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Character Design. Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Year of The Rabbit. Traditional illustration project by Catalina Carlesi - 05.23.2023
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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    88,592
    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Liya Liya @mochipanko Hamburg, Germany
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    10,683
    • Traditional illustration
    • Fine Arts
    • Magical Series. Traditional illustration, and Digital Illustration project by Liya - 11.22.2021
    • Draw this in you Style - DTIYS. Traditional illustration, and Character Design project by Liya - 11.22.2021
    • Apparel/T-Shirt designs with Fukumono. Traditional illustration, and Fashion Design project by Liya - 11.22.2021
    • Tales of Symphonia - Soundtrack vinyl album cover. Traditional illustration, Music, Digital Illustration, and Video Games project by Liya - 11.22.2021
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    Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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    155,445
    • Design
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    • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
    • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
    • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
    • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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    Jessica Roux Jessica Roux @jessicaroux Illustrator Nashville, United States
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    40,759
    • Traditional illustration
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    • My project in Natural Illustration with Digital Painting course. Traditional illustration, Drawing, Digital Illustration, Realistic Drawing, Digital Painting, and Naturalistic Illustration project by Jessica Roux - 10.06.2021
    • Fatal Throne Chapter Headers. Botanical Illustration, and Traditional illustration project by Jessica Roux - 05.01.2018
    • 2021 Calendar. Botanical Illustration, Traditional illustration, and Naturalistic Illustration project by Jessica Roux - 09.29.2020
    • 2020 Wall Calendar. Traditional illustration project by Jessica Roux - 09.01.2019
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    625,180
    • Traditional illustration
    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
    • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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