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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Wendy
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Wendy

@wrend

Los Angeles, United States

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    Angela Pan Angela Pan @angelapanart Calgary, Canada
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    3,502
    • Design
    • Art Direction
    • Canadian Landscape. Traditional illustration project by Angela Pan - 10.20.2021
    • Drawings of Vancouver, Canada. Acr, lic Painting, Artistic Drawing, and Traditional illustration project by Angela Pan - 01.28.2021
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    Shayda Campbell Shayda Campbell @shaydacampbell Stratford, Canada
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    4,056
      • Mixed Media Flower Doodles. Arts, Crafts, and Watercolor Painting project by Shayda Campbell - 11.12.2024
      • Blue Florals with Gouache. Painting project by Shayda Campbell - 11.12.2024
      • Shayda's Sketchbook. Arts, Crafts, and Painting project by Shayda Campbell - 08.19.2024
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      Daphne Frizzle Daphne Frizzle @msfrizzleart South Portland, United States
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      1,636
      • Arts & Crafts
      • Creating with Kids
      • "An Early Spring's Fog" - Oil on Artefex Panel. Painting, Sketching, Creativit, and Oil Painting project by Daphne Frizzle - 04.23.2023
      • "Northern Lights" Tutorial Painting. Arts, Crafts, Fine Arts, and Painting project by Daphne Frizzle - 01.23.2024
      • "Night Drive". Fine Arts, Multimedia, Painting, Acr, lic Painting, and Oil Painting project by Daphne Frizzle - 01.23.2024
      • "Autumn" (Tutorial Painting). Arts, Crafts, Fine Arts, and Painting project by Daphne Frizzle - 01.23.2024
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      Rachel Katstaller Rachel Katstaller @rachelkatstaller ✎ Insightful and vibrant illustrations. Innsbruck, Austria
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      3,919
      • Animated Illustration
      • Children's Illustration
      • Color and Texture Toolbox. Traditional illustration, Sketchbook, and Color Theor project by Rachel Katstaller - 09.25.2022
      • Character Sketchbook. Traditional illustration, and Sketchbook project by Rachel Katstaller - 09.25.2022
      • Navigating Anxiety. Traditional illustration project by Rachel Katstaller - 09.25.2022
      • Patagonia Innsbruck Flagship Brand. Traditional illustration, Br, ing & Identit project by Rachel Katstaller - 12.01.2018
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      Ed Vill Ed Vill @edvill Mexico City, Mexico
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      63,689
      • Design
      • Photography
      • Milton the Monster Comic Book. Traditional illustration, T, pograph, and Character Design project by Ed Vill - 02.03.2023
      • The World Famous Halloween Cartoon Workshop! Este martes. Traditional illustration, Art Direction, and Character Design project by Ed Vill - 10.15.2022
      • Live from Bedrock: The Record Player! 🎶 🦕 🦖. Traditional illustration, Digital Illustration, Music, Art Direction, Character Design, Comic & Instagram project by Ed Vill - 05.13.2022
      • But first, Coffee! Antes y Después . Traditional illustration, Pencil Drawing, and Digital Drawing project by Ed Vill - 05.12.2022
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      Fernando Aponte Fernando Aponte @flushdelay Mexico City, Mexico
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      6,211
      • Traditional illustration
      • Fine Arts
      • STICKERS 2022. Traditional illustration, and Tattoo Design project by Fernando Aponte - 01.01.2022
      • POSTAL. Traditional illustration, and Tattoo Design project by Fernando Aponte - 01.01.2020
      • GIFT CARD - COSMO TATTOO. Traditional illustration, and Tattoo Design project by Fernando Aponte - 12.01.2022
      • Exposición colectiva TrapHouse - Tinta y acuarela sobre papel. Traditional illustration, Watercolor Painting, and Tattoo Design project by Fernando Aponte - 03.21.2022
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      Ella Storm Ella Storm @elrosestorm London, United Kingdom
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      16,315
      • Design
      • Branding & Identity
      • Danger Noodles!. Design project by Ella Storm - 07.05.2021
      • Lady Faces. Design project by Ella Storm - 07.05.2021
      • Animal Tattoos. Design project by Ella Storm - 07.05.2021
      • Celestial Tattoos. Design project by Ella Storm - 07.05.2021
    • ikostukevich_irina88 ikostukevich_irina88 @ikostukevich_irina88 Warsaw, Poland
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      26
        • My course project: Sketch with paintings in a park using gouache technique. Traditional illustration, Sketching, Drawing, Architectural Illustration, Sketchbook, and Gouache Painting project by ikostukevich_irina88 - 07.17.2024
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        Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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        362,883
        • Traditional illustration
        • Tattoo Design
        • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
        • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
        • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
        • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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        Inma Serrano Inma Serrano @inmaserranito Art teacher, illustrator Sevilla, Spain
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        9,493
        • Traditional illustration
        • Portrait Drawing
        • Beach and bodies. Traditional illustration, Drawing, Sketchbook, and Figure Drawing project by Inma Serrano - 05.02.2023
        • Live drawing. Interpreting the figure. Motion. . Drawing, Traditional illustration, Artistic Drawing, Colored Pencil Drawing, and Figure Drawing project by Inma Serrano - 05.01.2023
        • Live drawing. Interpreting the figure. Ink. . Traditional illustration, Drawing, and Artistic Drawing project by Inma Serrano - 05.01.2023
        • Life drawing sessions. Male figure. . Colored Pencil Drawing, Figure Drawing, Artistic Drawing, Realistic Drawing, Portrait Drawing, Drawing, and Pencil Drawing project by Inma Serrano - 05.01.2023
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        Sonal Nathwani Sonal Nathwani @sonal_nathwani Artist Vienna, Austria
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        7,310
        • Art Direction
        • Acrylic Painting
        • Spring bouquet in the studio. Painting, Acr, lic Painting, and Sketching project by Sonal Nathwani - 05.11.2023
        • Bespoke painting on Paperblank Journal. Painting, Acr, and lic Painting project by Sonal Nathwani - 05.11.2023
        • Commissioned floral painting for fabric  . Acr, lic Painting, and Painting project by Sonal Nathwani - 05.10.2023
        • Large commissioned painting. Painting, Fine Arts, Acr, and lic Painting project by Sonal Nathwani - 05.10.2023
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        Maximiliano Vera Herrera Maximiliano Vera Herrera @vh_max Mexico City, Mexico
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        4,960
        • Design
        • Branding & Identity
        • RETRATOS. Traditional illustration, and Digital Illustration project by Maximiliano Vera Herrera - 03.07.2022
        • Paisajismo Digital . Traditional illustration, Animation, and Digital Painting project by Maximiliano Vera Herrera - 03.05.2022
        • Sketches. Traditional illustration, Drawing, and Pencil Drawing project by Maximiliano Vera Herrera - 03.04.2022
        • 2049. Traditional illustration, and Character Design project by Maximiliano Vera Herrera - 03.03.2022
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        Alfonso De Anda Alfonso De Anda @deandaalfonso Ilustrador Mexico City, Mexico
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        19,119
        • Traditional illustration
        • Fine Arts
        • Poster Pastel. Traditional illustration project by Alfonso De Anda - 10.04.2019
        • TFW. Traditional illustration project by Alfonso De Anda - 01.16.2020
        • Simple Living. Traditional illustration project by Alfonso De Anda - 11.04.2019
        • LESS SCREENS MORE BOOKS. Traditional illustration project by Alfonso De Anda - 11.04.2019
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        Jeanne McGee Jeanne McGee @jeanne_5 Artist Minneapolis, United States
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        27,517
        • Arts & Crafts
        • Fine Arts
        • Hand Printed Cards. Design, Fine Arts, Arts, and Crafts project by Jeanne McGee - 06.04.2021
        • Hand Stamped Reclaimed Wood. Fine Arts project by Jeanne McGee - 06.04.2021
        • Hand Printed Pillows. Design, Arts, Crafts, and Pattern Design project by Jeanne McGee - 06.04.2021
        • Uppercase: Encyclopedia of Inspiration: Print/Maker. Printing, Design, and Fine Arts project by Jeanne McGee - 06.03.2021
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        Thobias Daneluz Thobias Daneluz @thobiasdaneluzp Designer Gráfico e Ilustrador São Paulo, Brazil
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        3,296
        • Graphic Design
        • Traditional illustration
        • Breaking Bad. Design, and Traditional illustration project by Thobias Daneluz - 07.20.2023
        • Stylized Portraits. Traditional illustration, and Design project by Thobias Daneluz - 04.13.2022
        • Retratos estilizados do Chaves. Traditional illustration, and Design project by Thobias Daneluz - 04.04.2022
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        Inga Buividavice Inga Buividavice @inga_buive Inglaterra, United Kingdom
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        47,688
        • Design
        • Art Direction
        • Postcards. Pattern Design project by Inga Buividavice - 04.21.2021
        • Postcards. Botanical Illustration, Traditional illustration, and Watercolor Painting project by Inga Buividavice - 04.21.2021
        • Mobile cases. Pattern Design project by Inga Buividavice - 04.21.2021
        • Hedgerow Patterns. Pattern Design project by Inga Buividavice - 04.22.2021
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        Zoë Barker Zoë Barker @zoe_barker_draws Illustrator Norwich, United Kingdom
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        10,435
        • Traditional illustration
        • Fine Arts
        • Norwich. Traditional illustration, Architecture, and Digital Illustration project by Zoë Barker - 06.02.2024
        • My project for course: Sketchbook Illustration with Colored Pencils. Traditional illustration, Fine Arts, Sketching, Pencil Drawing, Drawing, Artistic Drawing, and Sketchbook project by Zoë Barker - 03.29.2022
        • Self Isolation Diary. Traditional illustration project by Zoë Barker - 12.13.2021
        • Harrods Home Magazine. Traditional illustration, and Editorial Illustration project by Zoë Barker - 12.13.2021
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        Jordi Labanda Jordi Labanda @jordilabanda Barcelona, Spain
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        2,653
        • Art Direction
        • Graphic Design
        • VOGUE JAPAN. Traditional illustration, Editorial Illustration, Fashion Illustration	, and Gouache Painting project by Jordi Labanda - 09.19.2022
        • L'ÓREAL. Traditional illustration, Advertising, Packaging, Vector Illustration, Br, Strateg, and Gouache Painting project by Jordi Labanda - 09.19.2022
        • Scenes from Haute Couture. Traditional illustration, Fashion Illustration	, and Editorial Illustration project by Jordi Labanda - 09.19.2022
        • CAROLINA HERRERA. Traditional illustration, Fashion Illustration	, Gouache Painting, Digital Marketing, and Communication project by Jordi Labanda - 09.06.2022
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        Georgina Taylor Georgina Taylor @__jorj__ Illustrator Durban, South Africa
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        8,696
        • Traditional illustration
        • Fine Arts
        • Viburnum tinus . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
        • Sketchbook Botanicals . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
        • Insects & Foliage . Traditional illustration, Botanical Illustration, Watercolor Painting, and Gouache Painting project by Georgina Taylor - 12.07.2022
        • Minhwa Leopard. Traditional illustration, and Gouache Painting project by Georgina Taylor - 12.06.2022
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        Lucy Sherston Lucy Sherston @lucysherston Illustrator Brighton, United Kingdom
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        1,645
        • Traditional illustration
        • Sketching
        • Murals. Painting, and Design project by Lucy Sherston - 10.18.2023
        • My project for course: Visual Language with Analogue & Digital Illustration Techniques. Painting, Collage, Sketching, Drawing, and Digital Illustration project by Lucy Sherston - 10.18.2023
        • Hey Happy. Traditional illustration, Br, ing & Identit project by Lucy Sherston - 09.02.2022
        • Love - Exhibition Flags. Traditional illustration, and Textile Printing project by Lucy Sherston - 08.05.2018
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        Alexander Steenhorst Alexander Steenhorst @thedrdraw Amsterdam, Netherlands
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        11,596
          • Draw overs from my course: Drawing the Human Figure & Expressive Poses. Drawing, and Figure Drawing project by Alexander Steenhorst - 06.26.2024
          • Sketchbook illustrations + sketch. Sketching, Sketchbook, Drawing, Figure Drawing, and Traditional illustration project by Alexander Steenhorst - 04.12.2023
          • Illustration 2019-2020. Traditional illustration, Drawing, Sketching, Sketchbook, Ink Illustration, and Artistic Drawing project by Alexander Steenhorst - 04.12.2023
          • Sketchbook study pages. Sketching, Drawing, Figure Drawing, Sketchbook, and Artistic Drawing project by Alexander Steenhorst - 04.11.2023
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          Mildred Hankinson Mildred Hankinson @mildredhankinson San Francisco, United States
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          7,656
          • Traditional illustration
          • Fine Arts
          • Figure Drawing Process. Fine Arts project by Mildred Hankinson - 12.13.2022
          • Portfolio. Fine Arts project by Mildred Hankinson - 03.26.2022
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          Kevin Waldron Kevin Waldron @kev_wally Nueva York, United States
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          10,465
          • Traditional illustration
          • Fine Arts
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          Lucy Fleming Lucy Fleming @lucy_fleming33 Manchester, United Kingdom
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          35,077
          • Traditional illustration
          • Fine Arts
          • Little Lion and girl illustration . Traditional illustration project by Lucy Fleming - 02.17.2023
          • Baby Books - Illustration Sample. Traditional illustration, and Picturebook project by Lucy Fleming - 01.25.2023
          • Orionid - Stars . Traditional illustration project by Lucy Fleming - 11.14.2022
          • Designing Animals - Fox Sketch Sheet. Traditional illustration project by Lucy Fleming - 07.28.2022
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          Ramona Wultschner Ramona Wultschner @ramonnelli Neuss, Germany
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          37,225
          • Digital Painting
          • Color Theory
          • Final Project: Atmospheric Scenes in Procreate: Paint with Color and Light. Traditional illustration, and Digital Illustration project by Ramona Wultschner - 01.26.2022
          • Plain Air. Gouache Painting, and Painting project by Ramona Wultschner - 12.19.2021
          • Dragons, Mermaids and other fantasy creatures. Traditional illustration, Character Design, Painting, and Digital Illustration project by Ramona Wultschner - 12.19.2021
          • Childrensbook - Emma. Traditional illustration, and Children's Illustration project by Ramona Wultschner - 12.19.2021
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          Michael Relth Michael Relth @michaelrelth Los Angeles, United States
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          21,352
          • Photography
          • Film, Video & TV
          • My project in Fantastical Illustrations with Procreate course. Traditional illustration, Digital Illustration, and Digital Drawing project by Michael Relth - 01.16.2022
          • MTV Video Music Awards 2015. 2D Animation, Br, ing, Identit, Animation, and Motion Graphics project by Michael Relth - 06.19.2021
          • Shape-based invented portraits: Watercolor and Procreate. Watercolor Painting, Sketching, Sketchbook, Digital Illustration, and Digital Painting project by Michael Relth - 06.19.2021
          • Illustrations and studies from travel. Painting, Digital Illustration, Digital Painting, and Character Design project by Michael Relth - 06.19.2021
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          Don Kilpatrick III Don Kilpatrick III @dkilpatrick Birmingham, United States
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          18,850
          • Design
          • Branding & Identity
          • The Yuri Gagarin Epic Tryptich Woodcuts. Traditional illustration, Stor, telling, Printing, and Narrative project by Don Kilpatrick III - 12.27.2018
          • David Bowie Portrait. Traditional illustration, Digital Illustration, Stor, and telling project by Don Kilpatrick III - 02.01.2020
          • Dolly Parton Portrait. Traditional illustration, and Poster Design project by Don Kilpatrick III - 12.05.2021
          • Digital and Woodcut Illustrated poster for Signal Return Printshop in Detroit. . Traditional illustration, Poster Design, Stor, and telling project by Don Kilpatrick III - 11.23.2021
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          Mike Thomas Mike Thomas @mikethomasart Artist, Graphic Designer & Tutor London, United Kingdom
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          4,330
          • Painting
          • Graphic Design
          • Tips for Landscape Painting. Acr, lic Painting, Oil Painting, Gouache Painting, Watercolor Painting, Painting, L, scape Architecture, Fine Arts, Arts, and Crafts project by Mike Thomas - 02.21.2023
          • 5 skills you will learn on my course!. Traditional illustration, Painting, Watercolor Painting, Gouache Painting, Acr, lic Painting, Fine Arts, L, scape Architecture, Sketching, and Creativit project by Mike Thomas - 01.29.2023
          • Filming with Domestika!. Traditional illustration, Fine Arts, Painting, Watercolor Painting, Gouache Painting, Acr, lic Painting, Sketchbook, and Sketching project by Mike Thomas - 01.24.2023
          • My project for course: Vibrant Urban Illustration with Gouache Paint. Painting, Sketching, Architectural Illustration, Gouache Painting, Traditional illustration, and Watercolor Painting project by Mike Thomas - 01.24.2023
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          Maddy Bellwoar Maddy Bellwoar @maddybellwoar Amsterdam, Netherlands
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          13,700
          • Traditional illustration
          • Fine Arts
          • Witcher 3 - Gouache "Travel Sketchbook" . Traditional illustration, Gouache Painting, Painting, and Sketchbook project by Maddy Bellwoar - 04.26.2022
          • Gouache-style Digital Environment Paintings. Digital Illustration, Digital Painting, Traditional illustration, Painting, and Naturalistic Illustration project by Maddy Bellwoar - 04.25.2022
          • Nature Sketchbook in Gouache. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Sketchbook project by Maddy Bellwoar - 04.25.2022
          • QUIET - Gouache Series. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Fine Arts project by Maddy Bellwoar - 04.25.2022
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          Charlotte Farmer Charlotte Farmer @charlottefarmer Bath, United Kingdom
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          3,482
          • Traditional illustration
          • Fine Arts
          • Tiger Firecracker Box. Traditional illustration, Arts, Crafts, Fine Arts, Graphic Design, Screen Printing, Packaging, and Lettering project by Charlotte Farmer - 03.04.2023
          • Finished project and some other projects I've been working on. Traditional illustration, Screen Printing, Printing, Arts, and Crafts project by Charlotte Farmer - 08.22.2022
          • An exploration of vintage matchbox designs. Traditional illustration, Arts, Crafts, Fine Arts, Screen Printing, and Creativit project by Charlotte Farmer - 02.23.2022
          • Firecracker Boxes. Traditional illustration, Arts, Crafts, Fine Arts, Packaging, Creativit, Drawing, and Screen Printing project by Charlotte Farmer - 02.23.2022
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