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    The Super Bowl, much more than just soccer: music, spectacle and global pop culture.
    Latest blog post

    The Super Bowl, much more than just soccer: music, spectacle and global pop culture.

    From the match to the halftime show, this is how the night was lived in which sport was mixed with music, cultural icons and mass entertainment. The Super Bowl proved once again last night that it is no longer just the most important sporting event of the year in the United States, but one of the great global cultural rituals of the 21st century. For a few hours, American soccer took a back seat to become the perfect setting where music, fashion, advertising, visual spectacle and social conversation converge on a global scale. For millions of people, even for those who do not follow the NFL, the Super Bowl is a collective experience: it is commented on in networks, watched in groups, analyzed the next day. It is a phenomenon that transcends sports and becomes a creative platform where everything communicates. The game as a stage, the show as a global language. The game is the narrative axis, but the Super Bowl is built as a great audiovisual story. The production, the pauses, the timing and the staging are designed to hold the attention of a wide range of audiences. Each shot, each transition and each key moment are designed to be shared, commented and reinterpreted. But if there is one moment that concentrates global attention, it is the halftime show, a spectacle that is no longer measured only by the music, but by its visual, symbolic and cultural impact. In just 12 minutes, years of artistic career, aesthetic references, implicit messages and a production worthy of a world tour are condensed.

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Viviana Moretti

Viviana Moretti

@vivianamorettisegui

Córdoba, Argentina

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    Olivia Fields Olivia Fields @ofields Illustrator + Printmaker Based in Brooklyn, NY Nueva York, United States
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    3,173
    • Accessory Design
    • Artistic Drawing
    • Get to Work. Traditional illustration, and Digital Illustration project by Olivia Fields - 05.02.2019
    • Unusual Reporting. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.10.2021
    • How to Thrive in a Hybrid Workplace. Traditional illustration, and Editorial Illustration project by Olivia Fields - 09.15.2021
    • Spending and Saving For Happiness. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.24.2021
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    Fortuna Studio Fortuna Studio @fortunastudio Lima, Peru
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    9,569
    • Logo Design
    • Traditional illustration
    • Habitaciones II. Drawing, and Traditional illustration project by Fortuna Studio - 03.01.2021
    • FARE MAGAZINE . Drawing, Traditional illustration & Ink Illustration project by Fortuna Studio - 03.01.2021
    • HERMANAS. Drawing, and Traditional illustration project by Fortuna Studio - 03.01.2021
    • Mi proyecto del curso: Dibujo creativo con pasteles al óleo. Drawing, and Traditional illustration project by Fortuna Studio - 02.28.2021
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    DXR Zone DXR Zone @dxrzone London, United Kingdom
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    15,502
    • Design
    • Branding & Identity
    • DXR Zone Portfolio Site. Web Design, Web Development, CSS, HTML, and JavaScript project by DXR Zone - 11.19.2021
    • Dazed X Burberry Boundless. Web Development, and Web Design project by DXR Zone - 10.13.2021
    • Bog Magazine: The Issue of Dust. Web Design, and Web Development project by DXR Zone - 05.29.2019
    • The World Noisy. Web Design, and Web Development project by DXR Zone - 09.29.2019
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    Alejandro Ros Alejandro Ros @alejandroros diseño grafico etc Naperville, Argentina
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    2,173
    • Design
    • Art Direction
    • tapa para babasonicos. jessico. Design project by Alejandro Ros - 07.25.2001
    • tapa para Miranda! El disco de tu corazón. Design project by Alejandro Ros - 04.01.2007
    • tapa para Spinetta. Pan. Design project by Alejandro Ros - 03.10.2006
    • tapa para Juana Molina. Segundo. foto: Alejandro Ros. Design project by Alejandro Ros - 12.10.2000
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    Ray Smiling Ray Smiling @ray_smiling New York, United States
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    15,640
    • Photography
    • Film, Video & TV
    • Under Armour - Will Finds A Way. Advertising, Film, Video, and TV project by Ray Smiling - 12.01.2021
    • Mishka - Global Sacrifice. Photograph, and Advertising project by Ray Smiling - 11.30.2021
    • Adidas - Football Needs Creators. Advertising, Film, Video, and TV project by Ray Smiling - 11.30.2021
    • Beats By Dre - It's The Music. Advertising, Music, Film, Video, and TV project by Ray Smiling - 11.30.2021
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    Tiago Henriques Tiago Henriques @tiagorhenriques London, United Kingdom
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    4,618
      • My project in Content Creation: Sustainable Social Media Strategies course. Marketing, Social Media, Digital Marketing, Content Marketing, Communication & Instagram Marketing project by Tiago Henriques - 01.27.2022
      • 🎙 Podcast. Creativit, Content Marketing & Instagram Marketing project by Tiago Henriques - 12.01.2021
      • 📷 Brand Collabs + Reels + Animations. Social Media, Social Media Design, Advertising, Film, Video, TV, and Motion Graphics project by Tiago Henriques - 12.01.2021
      • 🎞 Youtube videos. Traditional illustration, Education, Film, Video, TV, Creativit, YouTube Marketing, and Social Media project by Tiago Henriques - 12.01.2021
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      Jazmin Varela Jazmin Varela @jazminvarela Eastsound, Argentina
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      3,587
      • Editorial Design
      • Graphic Design
      • Flora. Painting, and Watercolor Painting project by Jazmin Varela - 03.22.2021
      • Mal Flash - Cómic. Comic, and Traditional illustration project by Jazmin Varela - 03.22.2021
      • Libro de artista - Surtido Variedad. Traditional illustration, and Screen Printing project by Jazmin Varela - 03.22.2021
      • Ilustraciones para cuadernos - Nimia. Traditional illustration project by Jazmin Varela - 03.22.2021
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      Elisa Alcalde Castro Elisa Alcalde Castro @elisa_alcaldec Tulsa, Chile
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      4,428
        • "Christopher&Adriana". Watercolor Painting project by Elisa Alcalde Castro - 01.03.2021
        • "di la verdad rosa II" proceso. . Watercolor Painting project by Elisa Alcalde Castro - 11.18.2020
        • Mi Proyecto del curso: Bodegón contemporáneo con acuarela. Watercolor Painting project by Elisa Alcalde Castro - 11.05.2020
        • SENTIMIENTO, acuarela de 114 x 150 cm. Watercolor Painting project by Elisa Alcalde Castro - 11.02.2020
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        Heavy Heavy @heavy Guadalajara, Mexico
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        40,607
          • Meridian Café. Design, Br, ing, Identit, Packaging, and Graphic Design project by Heavy - 03.02.2022
          • Shark Bar. Design, Graphic Design, Br, ing & Identit project by Heavy - 03.02.2022
          • Silq. Design, Packaging, Br, ing, Identit, and Graphic Design project by Heavy - 03.01.2022
          • Mr. Gonzales. Design, Br, ing & Identit project by Heavy - 02.25.2022
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          Holke 79 Holke 79 @holke79 Motion Designer Madrid, Spain
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          118,060
          • Animation
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          The Negra The Negra @thenegra Buenos Aires, Argentina
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          10,220
          • Design
          • Branding & Identity
          • Frontrow . Animation, Web Development, Design, Graphic Design, T, and pograph project by The Negra - 02.26.2020
          • Yunque. Br, ing, Identit, Logo Design, Graphic Design, T, and pograph project by The Negra - 02.17.2020
          • Union Live. Br, ing, Identit, Graphic Design, T, pograph, Design, and Web Design project by The Negra - 02.17.2020
          • Mtv Vidiots. Animation, Digital Design, Graphic Design, T, and pograph project by The Negra - 02.17.2020
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          Vega Hernando Vega Hernando @vegahernando Creativa gastronómica y directora de arte Barcelona, Spain
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          4,092
          • Graphic Design
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          • Lámparas Café Cometa. Decoration, and Art Direction project by Vega Hernando - 03.13.2019
          • SOMOS Restaurante. Art Direction project by Vega Hernando - 03.13.2019
          • Mercat de Glòries. Art Direction, and Photograph project by Vega Hernando - 03.13.2019
          • Eating Patterns. Art Direction, Design, and Photograph project by Vega Hernando - 08.17.2016
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          Mariam Palma Salazar Mariam Palma Salazar @palma_mariam Arquitecta - Set designer Lima, Peru
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          20,554
          • Architecture
          • Art Direction
          • GIF Collection. Animation, Art Direction, and Photograph project by Mariam Palma Salazar - 05.22.2017
          • Salsas Balducci. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2015
          • Halloween. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2019
          • V Day. Art Direction, and Photograph project by Mariam Palma Salazar - 03.21.2017
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          Paloma Rincón Paloma Rincón @paloma_rincon Fotógrafa Madrid, Spain
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          19,089
          • Photography
          • Art Direction
          • Summer on the terrace. Photograph, Mobile Photograph, and Food Photograph project by Paloma Rincón - 09.04.2019
          • Freezing Flowers . Art Direction, and Photograph project by Paloma Rincón - 07.17.2017
          • Thirsty?. Photograph project by Paloma Rincón - 04.19.2017
          • Balanced Diet. Photograph project by Paloma Rincón - 04.19.2017
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          874,882
          • Photography
          • Instagram Photography
          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
          • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
          • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
          • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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          Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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          11,720
          • Traditional illustration
          • Pencil Drawing
          • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
          • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
          • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
          • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
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          Gabriela Sialer Gabriela Sialer @gabasialer Chaclacayo, Peru
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          1,401
          • Web Design
          • IT
          • MBO: investigación estratégica + estrategia creativa en un proceso de rebranding para una marca de ropa. Br, ing, Identit, Creative Consulting, Marketing, Br, and Strateg project by Gabriela Sialer - 10.26.2019
          • Las fallas no avisan. Marketing, and Advertising project by Gabriela Sialer - 12.23.2021
          • Usuarios reales. Marketing, Br, Strateg, Br, ing & Identit project by Gabriela Sialer - 12.23.2021
          • #NoVaSola. Communication, and Advertising project by Gabriela Sialer - 12.23.2021
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          Alai Ganuza Alai Ganuza @alaiganuza Artista plástico, retratos, ilustración Biscay, Spain
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          22,961
          • Traditional illustration
          • Fine Arts
          • My (optional) final project: Paint expressive eyes for vibrant portraits.. Painting, Traditional illustration, and Oil Painting project by Alai Ganuza - 10.18.2022
          • My project for course: Painting Eyes with Oil for Vibrant Portraits. Painting, Oil Painting, Portrait Drawing, and Traditional illustration project by Alai Ganuza - 10.18.2022
          • Hands/Manos [EN-ES]. Traditional illustration, Fine Arts, Painting, Sketching, Portrait Drawing, Oil Painting, Digital Painting, and Color Theor project by Alai Ganuza - 07.19.2022
          • My project / My project [EN/ES]. Fine Arts, Painting, and Oil Painting project by Alai Ganuza - 01.03.2022
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          Mia Winston-Hart Mia Winston-Hart @miawinstonhart Winchester, United Kingdom
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          96,777
            • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
            • Knotted headbands from 2020.. Arts, Crafts, Fashion Design, and Fashion Photograph project by Mia Winston-Hart - 12.01.2020
            • Celestial accessories Autumn/Winter 2020. E-commerce, Fashion Design, Fashion Photograph, Instagram, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
            • Mixed media resin earrings from summer 2020. Arts, Crafts, E-commerce, Fashion Design, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
          • Cecilia Camacho Tejero Cecilia Camacho Tejero @cecilecollage Salamanca, Spain
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            23
            • Design
            • Traditional illustration
            • CC/magazine · CC/magazine is an independent online lifestyle magazine. We place the spotlight on culture, art, design, hotspots, trends and travel content.. Music, Photograph, Design, Traditional illustration, Art Direction, Br, ing, Identit, Editorial Design, Fine Arts, Industrial Design, Interior Architecture, Interior Design, Marketing, Packaging, T, pograph, Comic, Cop, writing, Film, Street Art, Social Media, Creativit, Stor, telling, Digital Photograph, Decoration, Fine-Art Photograph, Food Photograph, Interior Photograph, Br, and Strateg project by Cecilia Camacho Tejero - 02.13.2022
            • Mi Proyecto del curso: Fotografía profesional para Instagram. Collage project by Cecilia Camacho Tejero - 01.26.2018
            • Nuevo Portfolio CecileCollage. Fine Arts, Br, ing & Identit project by Cecilia Camacho Tejero - 10.11.2014
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            Veronica Veronica @vero77 Córdoba, Argentina
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            14
            • Design
            • Branding & Identity
          • Octavio S Octavio S @octailustraciones Ilustrador Córdoba, Argentina
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            13
            • Design
            • Creative Consulting
            • Oh Deer !. Traditional illustration project by Octavio S - 11.08.2018
            • Halloween. Traditional illustration project by Octavio S - 11.20.2018
            • Humanos. Traditional illustration project by Octavio S - 11.02.2018
            • Diseño de Personajes. Digital Illustration project by Octavio S - 11.04.2018
          • Pablo Moreno Pablo Moreno @i_am_pablo Diseñador Gráfico Córdoba, Argentina
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            789
            • Design
            • Calligraphy
            • MODULETO. Art Direction, Design, Graphic Design, Photograph, T, and pograph project by Pablo Moreno - 02.23.2018
            • Typography Posters. 3D, Editorial Design, Graphic Design, T, and pograph project by Pablo Moreno - 11.30.2017
            • Experimental typography. Design, Editorial Design, T, and pograph project by Pablo Moreno - 11.30.2017
            • Numbers. Design, T, and pograph project by Pablo Moreno - 07.05.2016
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            María Paula Gentile María Paula Gentile @gentilepau diseñador Córdoba, Argentina
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            900
            • Art Direction
            • Editorial Design
            • Co create! Custom Lettering, entre lo analog y lo digital. Digital Illustration, Graphic Design, Design, Br, ing & Identit project by María Paula Gentile - 01.30.2026
            • Iconic Graphics (Disponible en @Patternbank). Graphic Design, and Pattern Design project by María Paula Gentile - 08.02.2020
            • Dark Leaves (Disponible en @Patternbank). Graphic Design, and Pattern Design project by María Paula Gentile - 08.01.2020
            • Paper Cut Out Leaves (disponible en @Patternbank). Graphic Design, and Pattern Design project by María Paula Gentile - 08.01.2020
          • TheCasualDay TheCasualDay @thecasualday Fotografía y diseño gráfico Córdoba, Argentina
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            594
            • Design
            • Photography
            • DELIA CANCELA. Logo Design, Digital Design, Editorial Design, Graphic Design, T, pograph, and Design project by TheCasualDay - 04.14.2020
            • Glass -.- W.I.P. 1. Photograph, Studio Photograph, Product Photograph, and Photographic Lighting project by TheCasualDay - 11.13.2018
            • ¬ MONTE. Studio Photograph, Fashion Photograph, Product Photograph, and Photographic Lighting project by TheCasualDay - 04.20.2018
            • ¬ CHILI. Social Media, Product Photograph, Studio Photograph, and Photographic Lighting project by TheCasualDay - 02.13.2018
          1. Creatives
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          3. Design in Córdoba, Argentina
          4. Viviana Moretti

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