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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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victoryayah47

victoryayah47

@victoryayah47

Marmont-Pachas, France

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    Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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    52,585
    • Traditional illustration
    • Drawing
    • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
    • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
    • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
    • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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    Jon Contino Jon Contino @joncontino New York, United States
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    6,551
    • Design
    • Branding & Identity
    • Hotel Tacoma. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Events, Graphic Design, Lettering, and Logo Design project by Jon Contino - 11.11.2021
    • Shrill. Design, Traditional illustration, Advertising, Film, Video, TV, Animation, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, TV, Social Media, and Lettering project by Jon Contino - 11.11.2021
    • The Anvil Hotel. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, Packaging, and Lettering project by Jon Contino - 11.11.2021
    • Chicago White Sox. Design, Br, ing, Identit, T, pograph, and Lettering project by Jon Contino - 11.11.2021
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    Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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    70,591
    • Web Design
    • Copywriting
    • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
    • Mel Robbins. Content Marketing, Digital Marketing, Cop, writing, Interactive Design, Web Design, Web Development, Br, ing, Identit, UX / UI, Stor, telling, Design, Motion Graphics, CSS, HTML, JavaScript, and Logo Design project by Sun Yi - 05.02.2021
    • Jay Shetty. Cop, writing, Content Marketing, Web Design, Web Development, UX / UI, Br, ing, Identit, Stor, telling, Motion Graphics, Design, Information Design, Logo Design, HTML, CSS, and JavaScript project by Sun Yi - 05.02.2021
    • Nicole Lapin. Stor, telling, Cop, writing, Web Design, Video, Photograph, UX / UI, Music, Design, Br, ing, Identit, Marketing, Photograph, Post-production, Web Development, Film, Audiovisual Production, Logo Design, HTML, JavaScript, Writing, Film, Video, TV, Video Editing, Lifest, le Photograph, Motion Graphics, and Digital Marketing project by Sun Yi - 03.03.2021
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    Michael Relth Michael Relth @michaelrelth Los Angeles, United States
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    21,352
    • Photography
    • Film, Video & TV
    • My project in Fantastical Illustrations with Procreate course. Traditional illustration, Digital Illustration, and Digital Drawing project by Michael Relth - 01.16.2022
    • MTV Video Music Awards 2015. 2D Animation, Br, ing, Identit, Animation, and Motion Graphics project by Michael Relth - 06.19.2021
    • Shape-based invented portraits: Watercolor and Procreate. Watercolor Painting, Sketching, Sketchbook, Digital Illustration, and Digital Painting project by Michael Relth - 06.19.2021
    • Illustrations and studies from travel. Painting, Digital Illustration, Digital Painting, and Character Design project by Michael Relth - 06.19.2021
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    Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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    120,103
      • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
      • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
      • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
      • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      577,413
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Lil Sire Lil Sire @lilsireillustration illustratrice París, France
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      4,233
      • Art Direction
      • Traditional illustration
      • The Tokyoiter . Traditional illustration, Graphic Design, Painting, Drawing, Artistic Drawing, Children's Illustration, Editorial Illustration, and Gouache Painting project by Lil Sire - 09.23.2021
      • illustration pour le Shuwa Shuwa book, en collaboration avec une centaines d'artistes.. Traditional illustration, Children's Illustration, Painting, Gouache Painting, and Editorial Illustration project by Lil Sire - 09.02.2021
      • Exposition " Souvenirs de Tokyo" 2020 . Traditional illustration, Gouache Painting, Painting, Fine Arts, and Digital Illustration project by Lil Sire - 09.02.2021
      • Porcelaines et Natures mortes, projet personnel . Traditional illustration, Gouache Painting, Painting, Botanical Illustration, Drawing, and Pattern Design project by Lil Sire - 09.02.2021
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      Roxane Campoy Roxane Campoy @roxanecampoy Réalisatrice / Illustratrice Lambersart, France
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      5,182
      • Traditional illustration
      • Fine Arts
      • Fnac x Illicado x Roxane Campoy . Traditional illustration, Art Direction, Br, ing, Identit, Fine Arts, Graphic Design, Painting, Video, Drawing, Children's Illustration, and Botanical Illustration project by Roxane Campoy - 05.29.2022
      • My Domestika course . Traditional illustration project by Roxane Campoy - 10.04.2021
      • Animal + Motif série / Personnal Work . Traditional illustration project by Roxane Campoy - 09.22.2021
      • Framed illustration . Traditional illustration project by Roxane Campoy - 09.20.2021
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      Laura Lhuillier Laura Lhuillier @lauralhuillier Lyon, France
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      9,346
      • Traditional illustration
      • Fine Arts
      • Mon projet du cours : Illustration numérique de motifs inspirés de la faune et la flore. Traditional illustration, Pattern Design, Drawing, Digital Illustration, and Botanical Illustration project by Laura Lhuillier - 06.01.2021
      • ☾ Petites méditations du matin & du soir ✸. Traditional illustration project by Laura Lhuillier - 09.19.2021
      • ✿ Agenda 2022 ✿ . Traditional illustration project by Laura Lhuillier - 09.01.2021
      • Cabaïa - Pochette jungle. Pattern Design, Traditional illustration, Botanical Illustration, and Digital Illustration project by Laura Lhuillier - 01.01.2021
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      Julien Schleiffer Julien Schleiffer @julien_schleiffer Concept artist, story artist, illustrator Strasbourg, France
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      2,532
      • Traditional illustration
      • Fine Arts
      • Allow yourself to stand out!. Traditional illustration, Art Direction, Digital Illustration, Stor, board, and Sketching project by Julien Schleiffer - 01.01.2022
      • My project in Digital Painting: The Sketching Approach course. Traditional illustration, Sketching, Digital Illustration, and Digital Painting project by Julien Schleiffer - 09.23.2021
      • Life drawing sessions. Drawing, Portrait Drawing, Digital Drawing, and Figure Drawing project by Julien Schleiffer - 07.05.2021
      • Daily sketches. Sketchbook, Sketching, and Drawing project by Julien Schleiffer - 07.05.2021
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      Pierre-Marie Postel Pierre-Marie Postel @paiheme Caen, France
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      6,806
      • Traditional illustration
      • Fine Arts
      • Torisho Wall Paintings 壁画. Traditional illustration, and Design project by Pierre-Marie Postel - 02.13.2020
      • Arcade Machine Papercraft. Traditional illustration, Design, and Paper Craft project by Pierre-Marie Postel - 04.06.2020
      • No Season Highwires Cover. Traditional illustration, and Communication project by Pierre-Marie Postel - 03.23.2020
      • Oishi Market. Br, ing, Identit, Product Design, Art Direction, and Traditional illustration project by Pierre-Marie Postel - 03.04.2021
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      Jennifer Lefèvre Jennifer Lefèvre @jennyillustrations Chartres, France
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      9,083
        • Projet avec l’Atelier des Lumières . Traditional illustration project by Jennifer Lefèvre - 09.27.2021
        • Mes créations inspirées de la nature . Traditional illustration project by Jennifer Lefèvre - 09.16.2021
        • Mon livre J’ose l’aquarelle paru aux éditions Eyrolles. Traditional illustration project by Jennifer Lefèvre - 09.09.2021
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        Julie Mellan Julie Mellan @julie_mellan Lyon, France
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        36,102
          • L'année du tigre. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.07.2022
          • The Festival of Lights. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 12.22.2020
          • Bedtime Story. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
          • Promener sa tortue. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
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          Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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          203,118
          • Design
          • Game Development
          • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
          • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
          • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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          Shane Wolf Shane Wolf @shane_wolf París, France
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          24,223
          • Traditional illustration
          • Fine Arts
          • Flight, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, and Realistic Drawing project by Shane Wolf - 11.03.2020
          • Miletus, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
          • Summer's Call. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
          • Suspension, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
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          Aurélia Durand Aurélia Durand @4ur3lia Graphic artist París, France
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          905
          • 2D Animation
          • Digital Illustration
          • Colors in motion mural in Paris Menilmontant . Traditional illustration, Fine Arts, and Painting project by Aurélia Durand - 06.09.2021
          • This book is Anti-racist. Traditional illustration project by Aurélia Durand - 06.09.2021
          • This book is Feminist. Traditional illustration project by Aurélia Durand - 06.09.2021
          • THIRTY PORTRAITS OF WOMEN WORKING AT AWS. Traditional illustration project by Aurélia Durand - 06.09.2021
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          Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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          387,517
          • Traditional illustration
          • Fine Arts
          • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
          • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
          • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
          • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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          Ale Casanova Ale Casanova @casanova_ale Valencia, Spain
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          194,991
          • Traditional illustration
          • Fine Arts
          • Calavera al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
          • Bodegón al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
          • Calavera en blanco y negro al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
          • Simple still life in oil.. Oil Painting project by Ale Casanova - 11.20.2020
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          Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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          227,150
            • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
            • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
            • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
            • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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            Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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            236,888
            • Traditional illustration
            • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
            • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
            • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
            • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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            Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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            460,026
            • Design
            • Branding & Identity
            • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
            • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
            • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
            • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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            Sole Otero Sole Otero @sole_otero Gasteiz, France
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            112,809
            • Traditional illustration
            • Arts & Crafts
            • Los tres cerditos. Traditional illustration project by Sole Otero - 12.05.2014
            • I love you very much. Traditional illustration project by Sole Otero - 12.05.2016
            • Te quiero mucho papá/mamá. Traditional illustration project by Sole Otero - 12.04.2016
            • Ni se te ocurra. Traditional illustration project by Sole Otero - 12.05.2013
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            Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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            364,526
            • Traditional illustration
            • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
            • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
            • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
            • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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            Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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            431,651
            • Branding & Identity
            • Art Direction
            • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
            • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
            • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
            • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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            Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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            410,157
            • Fine Arts
            • Arts & Crafts
            • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
            • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
            • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
            • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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            Domestika Domestika @domestika Berkeley, United States
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