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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Vero DS

Vero DS

@verods85

Madrid, Spain

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Vero DS

Courses

  • English Calligraphy from A to Z. Calligraphy, and Typography course by Bego Viñuela Galarraga

    English Calligraphy from A to Z

    A course by Bego Viñuela Galarraga

    Calligraphy, and Typography

  • Introduction to the Creation of Cartoon Style Characters. Illustration course by Ed Vill

    Introduction to the Creation of Cartoon Style Characters

    A course by Ed Vill

    Illustration

See all their courses

Projects

  • Mi Proyecto del curso: Retrato ilustrado en acuarela. Collage, Drawing, Artistic Drawing, Portrait Drawing, Graphic Design, Watercolor Painting, and Photo Retouching project by Vero DS - 08.19.2019
  • Mi Proyecto del curso: Ilustración botánica con acuarela. Artistic Drawing, Product Design, Printing, and Photo Retouching project by Vero DS - 07.16.2019
  • Mi Proyecto del curso: Técnicas modernas de acuarela. Artistic Drawing, Lettering, and Watercolor Painting project by Vero DS - 05.01.2019

Joined April 2019
10
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3
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25
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  • Luli Reis
  • Silvia Hijano Coullaut (Libracos)
  • Cristina Cilloniz
  • Ed Vill
  • Bego Viñuela Galarraga
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Followers
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  • Ari Xa
Recent projects
  • Mi Proyecto del curso: Retrato ilustrado en acuarela. Collage, Drawing, Artistic Drawing, Portrait Drawing, Graphic Design, Watercolor Painting, and Photo Retouching project by Vero DS - 08.19.2019

    Mi Proyecto del curso: Retrato ilustrado en acuarela

    verods85

    • 86
    • 7
    • 0
  • Mi Proyecto del curso: Ilustración botánica con acuarela. Artistic Drawing, Product Design, Printing, and Photo Retouching project by Vero DS - 07.16.2019

    Mi Proyecto del curso: Ilustración botánica con acuarela

    verods85

    • 202
    • 3
    • 1
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