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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Uraitz Soubies

Uraitz Soubies

@usoubies

aprendiz de fotografia

Vitoria-Gasteiz, Spain

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  • Mi Proyecto del curso: videoclip. Film, Video, and TV project by Uraitz Soubies - 10.14.2019
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    Mi Proyecto del curso: videoclip

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  • Mi Proyecto del curso: Fotografía de Producto "Antes/Despues". Photograph project by Uraitz Soubies - 03.25.2017
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    Mi Proyecto del curso: Fotografía de Producto "Antes/Despues"

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