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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Mario Molina

Mario Molina

@umamivisual

Buenos Aires, Argentina

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Mario Molina

Soy un diseñador con más de 6 años de experiencia en el mercado. Me especializo en el diseño de marcas para el entorno digital con el que interactuamos diariamente. La ilustración es mi gran pasión y la utilizo para fortalecer mis propuestas creativas.

Courses

  • Creation of Manga Characters. Illustration course by Andrea Jen

    Creation of Manga Characters

    A course by Andrea Jen

    Illustration

See all their courses

Projects

  • Cielo Profundo . Traditional illustration project by Mario Molina - 05.02.2020
  • Distancia Social. Traditional illustration project by Mario Molina - 03.26.2020
  • Comics para la Cuarentena. Comic, and Traditional illustration project by Mario Molina - 03.25.2020
  • Miles Davis Poster. Traditional illustration, and Digital Illustration project by Mario Molina - 03.25.2020
  • The Mandalorian - Fan Art. Traditional illustration, and Digital Illustration project by Mario Molina - 03.25.2020

Professional listing

  • Mario Molina – @umamivisual
  • umamivisual.myportfolio.com/
  • Open to job opportunities, freelance or contract
    • Design
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Joined February 2020
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Recent projects
  • Cielo Profundo . Traditional illustration project by Mario Molina - 05.02.2020

    Cielo Profundo

    umamivisual

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  • Distancia Social. Traditional illustration project by Mario Molina - 03.26.2020

    Distancia Social

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