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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Camilo Baquero

Camilo Baquero

@tumi07

Bogota, Colombia

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    Paulo Villagrán Paulo Villagrán @paulovillagran Santiago de Querétaro, Mexico
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    18,485
    • Traditional illustration
    • MR. SUSHI / PLAZA VÍA VALLEJO / CDMX. Interior Design project by Paulo Villagrán - 05.31.2017
    • BIKINIS PARA LUME SWIMWEAR .  project by Paulo Villagrán - 05.17.2017
    • LABIOS JAGUAR / CAFÉ TACVBA. Vector Illustration project by Paulo Villagrán - 05.17.2017
    • DECORANDO ELEMENT. Interior Design project by Paulo Villagrán - 05.17.2017
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    Julian Ardila Julian Ardila @julianardila Bogota, Colombia
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    13,448
    • Design
    • Traditional illustration
    • Carnival. Digital Illustration project by Julian Ardila - 12.20.2015
    • Empresarios del Andén. Digital Illustration project by Julian Ardila - 02.17.2014
    • Stickers Facebook. Digital Illustration project by Julian Ardila - 11.24.2013
    • Jack of Hearts. Digital Illustration project by Julian Ardila - 06.04.2015
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    577,413
    • Traditional illustration
    • Fine Arts
    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    866,707
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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    142,479
    • Painting
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    • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
    • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
    • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
    • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    623,551
    • Traditional illustration
    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
    • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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    Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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    286,735
    • Design
    • Traditional illustration
    • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
    • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
    • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
    • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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    Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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    40,634
    • Design
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    • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
    • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
    • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
    • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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    Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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    431,651
    • Branding & Identity
    • Art Direction
    • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
    • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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    Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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    163,771
    • Photography
    • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
    • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
    • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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    Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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    167,449
      • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
      • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
      • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
      • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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      44,714
      • Design
      • Photography
      • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
      • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
      •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
      • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      410,150
      • Fine Arts
      • Arts & Crafts
      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      228,893
      • Design
      • Packaging
      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      MODIK MODIK @modik Motion & Animation Madrid, Spain
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      64,518
      • Design
      • Motion Graphics
      • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
      • SASM Foundation. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
      • Viesgo. Your Online Office / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
      • National Golf Center / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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      Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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      119,810
      • Design
      • Photography
      • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
      • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
      • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
      • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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      Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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      160,482
      • Design
      • Traditional illustration
      • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
      • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
      • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
      • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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      Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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      83,048
      • Traditional illustration
      • Animation
      • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
      • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
      • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
      • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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      Puño Puño @puno Medellín, Colombia
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      859,175
      • Traditional illustration
      • Photography
      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,267
      • Philip Lugo Philip Lugo @felugo Bogota, Colombia
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        13
        • 3D
        • Animation
      • Juliana Campos Juliana Campos @isiscl Cundinamarca, Colombia
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        1
        • Design
        • Traditional illustration
      1. Creatives
      2. Bogota, Colombia
      3. Design in Bogota, Colombia
      4. Camilo Baquero

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