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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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teashrk

teashrk

@teashrk

Lima District, Peru

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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    701,181
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Hilda Palafox Hilda Palafox @poni Mexico City, Mexico
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    39,866
      • Cerámica. Arts, Crafts, and Traditional illustration project by Hilda Palafox - 12.19.2017
      • Comisiones. Traditional illustration project by Hilda Palafox - 12.19.2017
      • Murales. Traditional illustration project by Hilda Palafox - 12.19.2017
      • Ilustración. Traditional illustration project by Hilda Palafox - 12.19.2017
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      409,637
      • Fine Arts
      • Arts & Crafts
      • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Katherine Dossman Casallas (k2man*) Katherine Dossman Casallas (k2man*) @kdossman Buenos Aires, Argentina
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      14,492
      • Traditional illustration
      • Fine Arts
      • "Contemplación". Fine Arts project by Katherine Dossman Casallas (k2man*) - 06.06.2025
      • "El Paso de los Dias" Acuarela sobre madera. 2023. Traditional illustration, Painting, Watercolor Painting, Acr, and lic Painting project by Katherine Dossman Casallas (k2man*) - 04.26.2023
      • "CELAENO" . Painting, Watercolor Painting, Acr, and lic Painting project by Katherine Dossman Casallas (k2man*) - 02.25.2022
      • La Dama del Armiño. Traditional illustration, Painting, and Watercolor Painting project by Katherine Dossman Casallas (k2man*) - 09.03.2020
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      Mercedes deBellard Mercedes deBellard @mercedes_debellard Ilustradora freelance Madrid, Spain
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      6,806
      • Traditional illustration
      • Mi Proyecto del curso: Ilustración digital con lápices de colores. Traditional illustration project by Mercedes deBellard - 01.01.2018
      • Animales. Traditional illustration project by Mercedes deBellard - 09.03.2017
      • #eldeshielo. Traditional illustration project by Mercedes deBellard - 07.12.2017
      • Retratos para COMPASS New York . Traditional illustration project by Mercedes deBellard - 07.06.2016
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      Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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      142,220
      • Painting
      • Design
      • DISEÑO DE PERSONAJES. Traditional illustration project by Patricio Betteo - 09.17.2019
      • Pintura digital en Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
      • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
      • PINTURAS DIGITALES. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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      Juan Carlos Paz Gómez Juan Carlos Paz Gómez @bakea Ilustrador Madrid, Spain
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      3,786
      • Traditional illustration
      • Advertising
      • My Project for the Character Design and Creation Course. Character Design, and Traditional illustration project by Juan Carlos Paz Gómez - 02.16.2015
    • Luna Pan Luna Pan @lunapan Illustrator and fanzine maker Valencia, Spain
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      345
      • Traditional illustration
      • Comic
      • Talking Home. Traditional illustration project by Luna Pan - 12.16.2019
      • Wild Encounters. Drawing, Character Design, and Traditional illustration project by Luna Pan - 12.16.2019
      • Surrounded by plants. Traditional illustration project by Luna Pan - 05.14.2019
      • Cats Cats Cats. Editorial Design, and Traditional illustration project by Luna Pan - 01.22.2019
    • Adrián Valverde Artero Adrián Valverde Artero @terciograma Diseñador Gráfico Barcelona, Spain
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      497
      • Traditional illustration
      • Art Direction
      • Transport for London · Cartelismo Ilustrado. Graphic Design project by Adrián Valverde Artero - 08.25.2015
      • Carnet Jove - Connecta't 2015 . Graphic Design, and Traditional illustration project by Adrián Valverde Artero - 06.22.2015
    • VIPNET | 360 VIPNET | 360 @vipnet360 Especialistas en Social Media Marketing. Vídeos personalizados. Madrid, Spain
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      596
      • Web Design
      • Animation
      • VIPNET 360 | Become a trending topic. Animation, Br, ing, Identit, and Traditional illustration project by VIPNET | 360 - 06.08.2015
      • Ministerio de Hacienda - jugarbien.es. Animation, Br, ing & Identit project by VIPNET | 360 - 06.02.2015
      • Router Smart Transport Vodafone - Huawei. Animation project by VIPNET | 360 - 06.02.2015
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,062
      • Typography
      • Design
      • Frases de Creativos. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
    • Platty García Platty García @plattygarcia fotógrafo, retoque, post-producción fotográfica, musico, productor musical, carpinteria, maquetacion de revistas y catálogos, ebanistería, restauración de herramientas. Alcantarilla, Spain
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      315
      • Photography
      • Photography Post-production
      • SS 2017 Gloria Velazquez. Photograph project by Platty García - 03.08.2017
      • CGI & Composites. Collage, Design, Photograph, Photograph, and Post-production project by Platty García - 01.08.2017
      • Matte Kudasai - para C&C MAGAZINE. Photograph project by Platty García - 07.18.2016
      • Fashion 1. Photograph, Photograph, and Post-production project by Platty García - 09.20.2014
    • David López Martínez David López Martínez @gnomodesign Diseño gráfico e ilustración Caravaca de la Cruz, Spain
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      506
      • Design
      • Graphic Design
      • Album covers for bands or artists.... Graphic Design project by David López Martínez - 03.18.2020
      • Mi Proyecto del curso: Branding y Packaging para una Cerveza Artesanal. Product Design, Graphic Design, and Packaging project by David López Martínez - 10.20.2017
      • Mi Proyecto del curso: Retrato ilustrado con Photoshop - Loquillo.. Traditional illustration project by David López Martínez - 07.05.2017
      • My Course Project: Express Illustration with Illustrator and Photoshop.. Traditional illustration project by David López Martínez - 06.18.2016
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      Rafael Jiménez Ramón Rafael Jiménez Ramón @rafaelauron Zaragoza, Spain
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      513
      • Graphic Design
      • Branding & Identity
      • Ilustración Art Déco . Traditional illustration project by Rafael Jiménez Ramón - 11.03.2015
      • Trabajo tipográfico. Graphic Design, T, and pograph project by Rafael Jiménez Ramón - 06.15.2015
      • Campaña ficticia para la exposición  de M/M PARÍS en  Caixa Forum Zaragoza. Graphic Design project by Rafael Jiménez Ramón - 06.15.2015
      • Ilustración. Graphic Design, and Traditional illustration project by Rafael Jiménez Ramón - 05.26.2014
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      Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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      167,411
        • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
        • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
        • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
        • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
      • Nat tattaglia Nat tattaglia @tattaglia London, United Kingdom
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        502
        • Design
        • Traditional illustration
        • La influencia de la Nouvelle Vague en el cine postmoderno de Jim Jarmusch. Film, Video, TV, Editorial Design, and Graphic Design project by Nat tattaglia - 08.31.2018
        • Primtemps Take Away . Art Direction, Design, and Packaging project by Nat tattaglia - 06.04.2015
        • Noctilucas. Editorial Design, and Traditional illustration project by Nat tattaglia - 08.20.2014
      • Romina Martí Romina Martí @romina_marti Ilustradora y diseñadora gráfica Barcelona, Spain
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        518
        • Traditional illustration
        • Animation
        • Contes per ser lliures. Traditional illustration, and Children's Illustration project by Romina Martí - 09.11.2018
        • El nido de las cigüeñas. Editorial Illustration, Traditional illustration, and Children's Illustration project by Romina Martí - 10.11.2018
        • Animal Measure Up. Editorial Illustration, Traditional illustration, and Children's Illustration project by Romina Martí - 10.11.2018
        • Músiques Sensibles 2018. Animation, and Traditional illustration project by Romina Martí - 10.10.2018
      • Chema Mansilla Chema Mansilla @chema_mansilla Diseñador gráfico, maquetador, ilustrador, colorista, blogger, redes sociales, cultura pop Madrid, Spain
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        508
        • Traditional illustration
        • Fine Arts
        • Últimos Trabajos (2D) - STAR WARS. Traditional illustration project by Chema Mansilla - 07.12.2017
        • Últimos Trabajos (3D). 3D project by Chema Mansilla - 07.12.2017
        • Darth Maul 3D Bust. 3D, Comic, Character Design, and Traditional illustration project by Chema Mansilla - 07.05.2015
        • 3D character Design. Animation, Character Design, and Traditional illustration project by Chema Mansilla - 06.07.2015
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        MODIK MODIK @modik Motion & Animation Madrid, Spain
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        64,514
        • Design
        • Motion Graphics
        • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
        • Fundación SASM. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
        • Viesgo. Tu Oficina Online / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
        • Centro Nacional de Golf / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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        Elisabet Díez Rodríguez Elisabet Díez Rodríguez @anduluplandu diseñador gráfico, publicista, diseño web, ilustración, diseño editorial... Tarragona, Spain
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        508
        • Design
        • Traditional illustration
        • Mi proyecto del curso:  Ilustración y escritura de un libro infantil. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, Narrative, Creative Writing, and Children's Literature project by Elisabet Díez Rodríguez - 10.11.2022
        • Mi Proyecto del curso: Creación y edición de contenido para Instagram Stories. Social Media, Mobile Photograph, Digital Marketing, Digital Photograph, Mobile Marketing, Instagram, Content Marketing, Instagram Photograph, Instagram Marketing, Lifest, and le Photograph project by Elisabet Díez Rodríguez - 07.06.2021
        • dibujaleos. Digital Illustration project by Elisabet Díez Rodríguez - 01.31.2019
        • La directa. . Graphic Design, and Traditional illustration project by Elisabet Díez Rodríguez - 12.30.2016
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        Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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        119,752
        • Design
        • Photography
        • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
        • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
        • Amigos Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
        • ZETAK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
      • Cinta Villalobos Cinta Villalobos @cintavillalobos Barcelona, Spain
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        500
        • Teacher Plus
          Sebastian Baptista Sebastian Baptista @sebastianbap Motion graphics Barcelona, Spain
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          72,045
          • Design
          • Motion Graphics
          • Rum Drunk Drum (Proyecto final de curso). Animation, Motion Graphics, and Video project by Sebastian Baptista - 11.22.2015
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          Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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          160,465
          • Design
          • Traditional illustration
          • Coleccion de Pañuelos 2020. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
          • Diseño de estampados para packaging de chocolate. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
          • Diseño de estampados para packaging de té. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
          • Colección de Fulares Estampados. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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          Puño Puño @puno Medellín, Colombia
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          857,950
          • Traditional illustration
          • Photography
          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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          70,719
          • 3D
          • Advertising
          • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
          • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
          • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
          • FESTIVAL GASTRONÓMICO DE MADRID. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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          Domestika Domestika @domestika Berkeley, United States
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          2,173,656
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