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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Eleni Strati

Eleni Strati

@strateleni

Argostolion, Greece

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    Debbie Wijskamp Debbie Wijskamp @debbie_wijskamp Arnhem, Netherlands
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    9,454
    • Arts & Crafts
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    • Paperpulp "Terra" . Arts, Crafts, Sculpture, Paper Craft, Fiber Arts, Upc, cling & Interior Decoration project by Debbie Wijskamp - 01.10.2023
    • Paperpulp Vase objects . Design, Arts, Crafts, Fine Arts, Sculpture, Paper Craft, Fiber Arts, Upc, cling, Interior Decoration, and Creativit project by Debbie Wijskamp - 01.09.2023
    • Paperpulp "Bright" . Paper Craft, Design, Product Design, Arts, Crafts, Fine Arts, and Sculpture project by Debbie Wijskamp - 04.02.2022
    • Paperpulp Cabinets. Product Design, Fine Arts, Design, Sculpture, Paper Craft, Upc, cling, Furniture Design, Making, Arts, and Crafts project by Debbie Wijskamp - 04.02.2022
  • Ilaria Delsoldato Ilaria Delsoldato @ilrocchetto66 Creativa Imperia, Italy
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    • Arts & Crafts
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    • Il mio progetto del corso: Ritratti 3D con strati di carta. Arts, Crafts, Fine Arts, and Paper Craft project by Ilaria Delsoldato - 10.11.2022
    • Il mio progetto del corso: Tecniche di rilegatura fai da te. Fine Arts, Bookbinding, and DIY project by Ilaria Delsoldato - 06.30.2021
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    ANTONIA'S ANTONIA'S @antonia_s Madrid, Spain
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    6,102
      • Calvin Klein. Design, Fashion Design, and Fiber Arts project by ANTONIA'S - 08.01.2021
      • Alexander Wang. Design, and Fashion Design project by ANTONIA'S - 08.01.2021
      • ANTONIA'S . Design project by ANTONIA'S - 08.01.2021
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      Mia Winston-Hart Mia Winston-Hart @miawinstonhart Winchester, United Kingdom
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        • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
        • Knotted headbands from 2020.. Arts, Crafts, Fashion Design, and Fashion Photograph project by Mia Winston-Hart - 12.01.2020
        • Celestial accessories Autumn/Winter 2020. E-commerce, Fashion Design, Fashion Photograph, Instagram, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
        • Mixed media resin earrings from summer 2020. Arts, Crafts, E-commerce, Fashion Design, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
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        Freya Alder Freya Alder @freya_im Glasgow, United Kingdom
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        12,238
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        • My project in Design and Make Brass Jewelry from Scratch. Accessor, Design, Arts, Crafts, Jewelr, Design, and DIY project by Freya Alder - 07.02.2021
        • Jewellery Elopement. Design, Jewelr, and Design project by Freya Alder - 10.17.2019
        • A collaborative series of knitwear with Gianinna Capitani. Design project by Freya Alder - 10.22.2019
        • Degree Show Pieces . Design, Jewelr, and Design project by Freya Alder - 06.19.2016
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        VATTEA VATTEA @vattea Medellín, Colombia
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        30,169
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        • Primeros Bocetos para Domestika . Arts, Crafts, Accessor, Design, Jewelr, Design, Product Design, Sketching, Pencil Drawing, and Drawing project by VATTEA - 09.21.2021
        • Primera colección VATTEA. Arts, Crafts, Jewelr, Design, and Fashion Photograph project by VATTEA - 04.24.2021
        • Desfile Alexandra Bueno + VATTEA . Arts, Crafts, Embroider, Sewing, Jewelr, Design, and Fashion Design project by VATTEA - 04.24.2021
        • Colección Amuya . Arts, Crafts, Jewelr, Design, Product Design, and Fashion Photograph project by VATTEA - 04.24.2021
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        EN·CONCRETO EN·CONCRETO @en_concreto Diseñadores y fabricantes de piezas de concreto. Zapopan, Mexico
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        374,063
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        • My Course Project: Design and Creation of Curved Concrete Furniture. Arts, Crafts, Furniture Design, Making, Interior Design, Interior Decoration, and DIY project by EN·CONCRETO - 11.23.2021
        • Meridiano cafe. Decoration project by EN·CONCRETO - 06.15.2021
        • Restaurante Paradoja. Interior Architecture & Interior Decoration project by EN·CONCRETO - 06.15.2021
        • Barra Prana. Interior Architecture, Furniture Design, and Making project by EN·CONCRETO - 06.15.2021
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        Ignacia Jullian Ignacia Jullian @ignaciajullianb Tulsa, Chile
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        17,853
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        • Mi proyecto del curso: Bordado freestyle sobre tul para principiantes. Accessor, Design, Embroider, Botanical Illustration, and Textile Design project by Ignacia Jullian - 08.11.2022
        • Mi Proyecto del curso: Introducción al punto de cruz contemporáneo. Arts, and Crafts project by Ignacia Jullian - 03.28.2021
        • Diseño textil. Arts, and Crafts project by Ignacia Jullian - 03.21.2021
        • chaqueta de tigre floreado. Arts, and Crafts project by Ignacia Jullian - 03.21.2021
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        Diana Cunha Diana Cunha @dianacunha Cascais, Portugal
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        11,054
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        • Tapeçaria Hotel Pure Formosa. Textile Design & Interior Design project by Diana Cunha - 01.19.2022
        • Hotel no Dubai - Painel em Macramé. Textile Design & Interior Design project by Diana Cunha - 02.07.2022
        • Tapeçaria para Leilão do Café Joyeux em Lisboa. Textile Design & Interior Design project by Diana Cunha - 05.11.2021
        • Quinta da Marinha - Painéis de Parede | Tapeçarias | Candeeiros. Textile Design, Interior Design, Arts, and Crafts project by Diana Cunha - 07.22.2021
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        Juan Pablo Bello (MYSNKRS Customs) Juan Pablo Bello (MYSNKRS Customs) @mysneakerscl Restaurador y Customizador de zapatillas en MYSNKRS Customs Tulsa, Chile
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        27,363
        • Street Art
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        • Custom Red Hot Chilli Peppers. Design, Costume Design, Shoe Design, Art Direction, Photograph, Accessor, and Design project by Juan Pablo Bello (MYSNKRS Customs) - 11.06.2023
        • Miller Beer Sneakers. Costume Design, Art Direction, Design, Shoe Design, and Photograph project by Juan Pablo Bello (MYSNKRS Customs) - 02.18.2024
        • Dr. Simi Custom. Costume Design, Shoe Design, and Concept Art project by Juan Pablo Bello (MYSNKRS Customs) - 11.23.2023
        • DrefQuila Sneakers Custom. Design, Costume Design, Graphic Design, Shoe Design, Photograph, Mobile Photograph, and Product Photograph project by Juan Pablo Bello (MYSNKRS Customs) - 04.04.2023
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        Jodie Ruffle Jodie Ruffle @jodieruffle Embroidery & Embellishment Designer London, United Kingdom
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        • My project in Fashion Embroidery: Embellishing with Beads course. Fashion Design, Embroider, DIY, Upc, and cling project by Jodie Ruffle - 11.05.2021
        • CONGREGATIONdesign. Design, Fashion Design, Embroider, Sewing, Upc, and cling project by Jodie Ruffle - 08.13.2021
        • Collection 02 . Design, Fashion Design, Embroider, and Sewing project by Jodie Ruffle - 08.13.2021
        • ‘Everybody likes sportswear but nobody really likes doing sport’. Design, Embroider, and Fashion Design project by Jodie Ruffle - 08.13.2021
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        Maria Rosua Maria Rosua @mari992 Diseñadora joyería Spain
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        9,711
        • Jewelry Design
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        • Mi proyecto del curso: Joyería en metal pintada a mano con pátinas y pigmentos . Accessor, Design, Arts, Crafts, Jewelr, Design, Fashion Design, DIY, and Decorative Painting project by Maria Rosua - 04.26.2023
        • Flores salvajes . Jewelr, and Design project by Maria Rosua - 04.24.2023
        • Mi packaging . Jewelr, and Design project by Maria Rosua - 12.25.2022
        • Rincones del taller. Jewelr, and Design project by Maria Rosua - 12.25.2022
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        Clara Graziolino Clara Graziolino @claragraziolino ceramic artist Turin, Italy
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        26,283
        • Design
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        • Kintsugi with oro a ras. Ceramics project by Clara Graziolino - 06.11.2020
        • Kintsugi with gold embossing. Ceramics project by Clara Graziolino - 06.06.2020
        • ceramica utilitaria. Ceramics project by Clara Graziolino - 05.26.2020
        • escultura. Ceramics project by Clara Graziolino - 05.26.2020
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        Ash Rudolph Ash Rudolph @ashlynrudolph Illustrator / Pyrography Designer Richmond, United States
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        3,977
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        • My project for course: Pyrography 101: Woodburning Illustration Techniques. Traditional illustration, Arts, Crafts, and DIY project by Ash Rudolph - 07.26.2022
        • Wood-Burned Spoons! . Traditional illustration, Arts, Crafts, and Woodworking project by Ash Rudolph - 06.27.2022
        • Illustration - Personal Work  . Traditional illustration project by Ash Rudolph - 10.26.2021
        • Illustration - RPG Monster Manual Project . Traditional illustration, and Design project by Ash Rudolph - 10.22.2021
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        Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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        66,415
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        • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
        • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
        • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
        • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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        Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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        43,157
        • Branding & Identity
        • Creative Consulting
        • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
        • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
        • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
        • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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        Delphine Dénéréaz Delphine Dénéréaz @delphine_denereaz Marsella, France
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        1,268
        • Design
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        • Maison de La Chance. Fine Arts project by Delphine Dénéréaz - 03.15.2022
        • FAT friendly. Arts, and Crafts project by Delphine Dénéréaz - 12.10.2021
        • GUCCI. Arts, and Crafts project by Delphine Dénéréaz - 12.10.2021
        • NIKE. Arts, and Crafts project by Delphine Dénéréaz - 12.10.2021
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        Camila Rubio Camila Rubio @camilarubio Tulsa, Chile
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        22,358
          • Mi Proyecto del curso: Retratos bordados en pedrería. Accessor, Design, Embroider, Portrait Drawing, Arts, and Crafts project by Camila Rubio - 07.11.2020
          • Bowie. Embroider, and Creativit project by Camila Rubio - 06.03.2020
          • CAT/ Pasionaria. Arts, Crafts, Embroider, Creativit, and Fashion Design project by Camila Rubio - 05.16.2020
          • JARDÍN. Embroider project by Camila Rubio - 05.13.2020
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          Elspeth Jackson (Ragged Life) Elspeth Jackson (Ragged Life) @elspethcjackson Rag Rug Expert London, United Kingdom
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          1,470
          • Arts & Crafts
          • My project for course: Rag Rugging for Beginners: Make Textile Home Decorations. Accessor, Design, Arts, Crafts, Decoration, Fiber Arts, and Textile Design project by Elspeth Jackson (Ragged Life) - 05.06.2022
          • Pink Posey Rag Rug. Textile Design, Arts, and Crafts project by Elspeth Jackson (Ragged Life) - 02.24.2022
          • Pacific Island Rag Rug. Arts, Crafts, and Textile Design project by Elspeth Jackson (Ragged Life) - 02.24.2022
          • Elspeth's Rag Rug Jacket. Arts, Crafts, and Textile Design project by Elspeth Jackson (Ragged Life) - 02.24.2022
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          Raquel Ezquerro (Lanusa) Raquel Ezquerro (Lanusa) @lanusa Textile designer/ Embroidery designer/ E-Commerce Business Analyst Madrid, Spain
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          4,559
          • Embroidery
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          • My Course Project: Fashion Embroidery with Rhinestones: Create Replicable Compositions and Templates. Fashion Design, Embroider, and Textile Design project by Raquel Ezquerro (Lanusa) - 03.09.2022
          • "Moss" for Wendy's Little House. Design, and Embroider project by Raquel Ezquerro (Lanusa) - 02.22.2022
          • A garden in my hair. Design, Traditional illustration, and Embroider project by Raquel Ezquerro (Lanusa) - 02.22.2022
          • Illustrated. Traditional illustration, Design, and Embroider project by Raquel Ezquerro (Lanusa) - 02.21.2022
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          Christine Leech Christine Leech @sewyeah crafter, propmaker, art director London, United Kingdom
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          8,861
          • Mobile Photography
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          • VALENTINES POMPOM WREATH. Arts, and Crafts project by Christine Leech - 02.09.2021
          • GIANT WREATH WITH LIGHTS. Arts, and Crafts project by Christine Leech - 01.09.2021
          • Mini Springtime wreath. Arts, and Crafts project by Christine Leech - 01.09.2021
          • Pompom wreath colour combinations. Arts, and Crafts project by Christine Leech - 01.09.2021
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          Katie Jones Katie Jones @katiejonesknit Crochet Designer Maker Hastings, United Kingdom
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          18,136
          • Photography
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          • My project in Granny Square Crochet: Make Your Own Sweater course. Fashion Design, Fiber Arts, DIY, and Crochet project by Katie Jones - 11.20.2021
          • V&A: Fashioned from Nature Exhbition . Crochet project by Katie Jones - 01.21.2018
          • Carnaby CAL. Fashion Design, and Crochet project by Katie Jones - 01.05.2020
          • CAL. Arts, and Crafts project by Katie Jones - 05.01.2020
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          Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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          160,235
            • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
            • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
            • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
            • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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            Mariella Motilla Mariella Motilla @mariellamotilla León, Mexico
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            84,534
            • Design
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            • Arte textil para muro diferentes propuestas . Interior Design project by Mariella Motilla - 07.19.2019
            • Plafón Textil Gran Fiesta Americana Los Cabos . Interior Design project by Mariella Motilla - 12.19.2018
            • Arte Textil para Starbucks Reserve Monterrey . Interior Design project by Mariella Motilla - 07.19.2019
            • "Campos de Trigo" Pieza de arte textil en yute con técnica de macrame . Interior Design project by Mariella Motilla - 07.19.2019
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            Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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            463,002
            • Design
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            • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
            • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
            • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
            • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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            Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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            365,155
            • Traditional illustration
            • Tattoo Design
            • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
            • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
            • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
            • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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            Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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            187,310
            • Photography
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            • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
            • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
            • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
            • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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            Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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            70,528
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            • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
            • Velvet. Decoration project by Belen Senra - 08.10.2019
            • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
            • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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            Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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            102,932
            • Design
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            • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
            • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
            • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
            • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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            Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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            82,868
            • Design
            • Traditional illustration
            • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
            • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
            • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
            • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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          1. Creatives
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          4. Eleni Strati

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