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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Strat

Strat

@strat

Madrid, Spain

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  • Paolita Frías Paolita Frías @sammypaolam Málaga, Spain
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    • Design
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    • Hibis tea marca de té de flores . Design, Vector Illustration, Packaging, Br, ing & Identit project by Paolita Frías - 04.08.2022
    • brand para un  centro de belleza, logo y sistema grafico. Design, Traditional illustration, Advertising, Br, ing & Identit project by Paolita Frías - 03.27.2022
    • eat me ,proyecto de repostería fit a domicilio. Design, and Traditional illustration project by Paolita Frías - 03.25.2022
    • Mi Proyecto del curso: Diseño de marca y packaging. Br, ing, Identit, Graphic Design, and Packaging project by Paolita Frías - 03.02.2022
  • dana2001 dana2001 @dana2001 Eindhoven, Netherlands
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  • burgosmarisolc burgosmarisolc @burgosmarisolc Madrid, Spain
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  • artmedia estudio diseño artmedia estudio diseño @equipoartmedia diseño grafico Cundinamarca, Colombia
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  • MLSMBR MLSMBR @mlsmbr Madrid, Spain
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    • Video
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    • Nodo Invisible . Video, and Music project by MLSMBR - 02.25.2022
  • Manuel Molina Pareja Manuel Molina Pareja @manuelmolinapareja Marketing y Comunicación Digital Madrid, Spain
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    Juan Galindo Juan Galindo @jcgalindofr Madrid, Spain
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  • Bryan Tivan Bryan Tivan @bryan_crak7 Filmmaker y Fotografo Boadilla del Monte, Spain
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    • zerdase zerdase @zerdase Los Palacios y Villafranca, Spain
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      • Pablo Lloret Martínez Pablo Lloret Martínez @pablo_lloret Realizador de Video, Guionista Alicante, Spain
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        • Edición de Video: Chain Lickin' 5. Film, Video, TV, and Music project by Pablo Lloret Martínez - 12.05.2013
        • Edición de Video: Los tatuajes no se borran con láser. Film, Video, and TV project by Pablo Lloret Martínez - 06.30.2012
      • Mariana Rios Mariana Rios @riosm Mexico City, Mexico
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      • Begoña Morillas Guijarro Begoña Morillas Guijarro @begomori Artista digital, ilustradora Alicante, Spain
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        • Mi Proyecto del curso: Retrato de personajes femeninos con Procreate. Traditional illustration, Digital Illustration, and Digital Drawing project by Begoña Morillas Guijarro - 07.30.2021
      • pao_4julio pao_4julio @pao_4julio Villanueva del Pardillo, Spain
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      • covitavelar covitavelar @covitavelar Madrid, Spain
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      • milagrosruizberruti milagrosruizberruti @milagrosruizberruti Buenos Aires, Argentina
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      • luis_polo_del_pino luis_polo_del_pino @luis_polo_del_pino Lima District, Peru
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      • Amaya Múgica Amaya Múgica @amei1978 Social Media Manager Madrid, Spain
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        • Lover's Collage. Collage project by Amaya Múgica - 09.21.2014
        • Stones. Traditional illustration project by Amaya Múgica - 10.21.2014
      • Miguel Lopez Miguel Lopez @mckmigue96 Busco practicas de marketing digital Granada, Spain
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        • Mariana Albarracin Mariana Albarracin @marianalbarracin Diseño gráfico digital / Branding / UX /Identidad Madrid, Spain
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          • Diseño de identidad Karukinka. Design, Accessor, Design, Br, ing, Identit, Editorial Design, Graphic Design, Product Design, Logo Design, Poster Design, Digital Design, and Social Media Design project by Mariana Albarracin - 02.14.2022
          • Diseño Ux/ Ui e Identidad de Marca . Design, UX / UI, Logo Design, Br, ing, Identit, Design Management, Graphic Design, Creativit, Mobile Design, Digital Design, and App Design project by Mariana Albarracin - 10.01.2019
          • Retail design/ Diseño de Espacios Comerciales . Decoration, Design, Poster Design, Retail Design, Interior Design, Logo Design, Graphic Design, and Signage Design project by Mariana Albarracin - 12.09.2020
          • Retail Design / Branding para Dulce de Leche &Co. (Arg). Design project by Mariana Albarracin - 11.27.2019
        • Esther Valero Ballestero Esther Valero Ballestero @esthervb Diseñadora gráfica e ilustradora San Sebastián de los Reyes, Spain
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          • Descubre la galaxia. Creativit, Drawing, Digital Drawing, Design, Digital Design, Graphic Design, Digital Illustration, Children's Illustration, Vector Illustration & Instagram project by Esther Valero Ballestero - 07.13.2020
          • La selva en tu hogar. Collage, Photographic Composition, Communication, Creativit, Digital Design, Graphic Design, and Photo Retouching project by Esther Valero Ballestero - 03.26.2020
          • En la deriva. Fine Arts, Concept Art, Creativit, Drawing, Figure Drawing, Artistic Drawing, Digital Drawing, Digital Illustration, and Digital Painting project by Esther Valero Ballestero - 06.15.2020
          • Entrelazados. Creativit, Drawing, Figure Drawing, Portrait Drawing, Digital Drawing, Realistic Drawing, Traditional illustration, and Digital Painting project by Esther Valero Ballestero - 06.15.2020
        • eva eva @zhu_eva Illescas, Spain
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        • Violeta Aparicio de Miguel Violeta Aparicio de Miguel @violeta_aparicio Madrid, Spain
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        • cristina_vilabella13 cristina_vilabella13 @cristina_vilabella13 Madrid, Spain
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        • Kenia Lourido Kenia Lourido @libraklm La Habana, Cuba
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        • Kamila Tavera Ortiz Kamila Tavera Ortiz @kamila_tavera Madrid, Spain
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        • c_antonini62 c_antonini62 @c_antonini62 Dommartemont, France
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        • aelena1295 aelena1295 @aelena1295 Madrid, Spain
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        • sabrina_taraschi sabrina_taraschi @sabrina_taraschi Caracas, Venezuela
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          • Diseño para redes sociales de FourLoko . Advertising, Br, ing, Identit, Social Media Design, and Design project by sabrina_taraschi - 04.25.2023
          • Myself & I. Traditional illustration project by sabrina_taraschi - 11.08.2015
        • pablogarciarayoconsuegra pablogarciarayoconsuegra @pablogarciarayoconsuegra San Sebastián de los Reyes, Spain
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          • Vanesa Ortiz Vanesa Ortiz @vom Estudiante de Diseño Madrid, Spain
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              • Mi muñecajo a tres técnicas. Character Design project by Vanesa Ortiz - 04.06.2021
              • Mi Proyecto del curso: Introducción al lettering con Procreate. Lettering project by Vanesa Ortiz - 07.18.2019
              • Mi Proyecto del curso: Ilustración digital con Procreate. Traditional illustration project by Vanesa Ortiz - 05.19.2019
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