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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Iago Berro

Iago Berro

@srberro

Madrid, Spain

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Iago Berro

Courses

  • Designing Interactive Web Pages with Figma. Design, Web, and App Design course by Eva Sánchez Clemente

    Designing Interactive Web Pages with Figma

    A course by Eva Sánchez Clemente

    Design, Web, and App Design

  • The Laws of Visual Perception: Unit, Weight, Balance and Movement. Design course by Pepe Gimeno

    The Laws of Visual Perception: Unit, Weight, Balance and Movement

    A course by Pepe Gimeno

    Design

See all their courses

Projects

  • 9 Muestra de Cine de Lavapiés. Design, and Traditional illustration project by Iago Berro - 11.26.2013
  • Collage manual. Design, and Traditional illustration project by Iago Berro - 11.26.2013
  • Collage. Design, and Traditional illustration project by Iago Berro - 07.11.2011
  • De Viaje. Photograph project by Iago Berro - 01.17.2011
  • Veterinarios sin fronteras. Design, and Traditional illustration project by Iago Berro - 06.06.2010

Professional listing

  • Iago Berro – @srberro
  • iagoberro.wordpress.com/
    • Design
    • Traditional illustration
    • Photography
    • Advertising

Joined May 2008
4
Courses
6
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3
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12
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  • Samuel Hermoso (Elastic Heads)
  • Pepe Gimeno
  • Eva Sánchez Clemente
  • Joseba Elorza
  • Sr. García
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Followers
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Recent projects
  • 9 Muestra de Cine de Lavapiés. Design, and Traditional illustration project by Iago Berro - 11.26.2013

    9 Muestra de Cine de Lavapiés

    srberro

    • 225
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  • Collage manual. Design, and Traditional illustration project by Iago Berro - 11.26.2013

    Collage manual

    srberro

    • 822
    • 5
    • 1
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