A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@soniacabre_
Art Director
Barcelona, Spain
Art director
A course by Elias Mule
Design, Calligraphy, and Typography
A course by Syndicat
Design
2010 - 2012
2012 - 2013
2020 - 2021
2022 - Present
