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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Santiago Luna

Santiago Luna

@scolunga

Mexico City, Mexico

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    Felippe Cavalcanti Felippe Cavalcanti @felippecavalcanti Designer de Embalagens · Lettering Lover Recife, Brazil
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    2,215
    • Lettering
    • Packaging
    • Chilli & Pig Hot sauce - Line Label. Packaging, Graphic Design, Design, Lettering, H, Lettering, Traditional illustration, and Paper Craft project by Felippe Cavalcanti - 07.17.2020
    • Naturacentric Spray Surface Cleaner. Design, Packaging, Graphic Design, Lettering, Br, ing, Identit, and Product Design project by Felippe Cavalcanti - 01.26.2021
    • Ebook Editorial Design - Aprenda mais em menos Tempo. Editorial Design, Design, Graphic Design, Digital Lettering, Lettering, T, pograph, and Digital Product Design project by Felippe Cavalcanti - 03.08.2020
    • De Arcanjo Cachaça . Packaging, Design, Graphic Design, Br, ing, Identit, Paper Craft, and Traditional illustration project by Felippe Cavalcanti - 12.22.2021
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    Jon Contino Jon Contino @joncontino New York, United States
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    6,593
    • Design
    • Branding & Identity
    • Hotel Tacoma. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Events, Graphic Design, Lettering, and Logo Design project by Jon Contino - 11.11.2021
    • Shrill. Design, Traditional illustration, Advertising, Film, Video, TV, Animation, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, TV, Social Media, and Lettering project by Jon Contino - 11.11.2021
    • The Anvil Hotel. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, Packaging, and Lettering project by Jon Contino - 11.11.2021
    • Chicago White Sox. Design, Br, ing, Identit, T, pograph, and Lettering project by Jon Contino - 11.11.2021
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    Abraham Lule Abraham Lule @abrahamlule New York, United States
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    4,159
    • Design
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    HUMAN HUMAN @human_ Mexico City, Mexico
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    64,070
    • Design
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    • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
    • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
    • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
    • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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    Pablo Cuello Pablo Cuello @pablocuello Director, animador e ilustrador. Buenos Aires, Argentina
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    92,332
    • Animation
    • Graphic Design
    • Deep Thoughts Characters. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 02.27.2017
    • xmas. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 12.24.2016
    • Job. Animation, 2D Animation, and Character Animation project by Pablo Cuello - 08.19.2017
    • The Big Jump. Animation, and 2D Animation project by Pablo Cuello - 08.21.2017
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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    32,824
    • Design
    • Branding & Identity
    • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
    • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
    • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
    • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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    Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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    85,636
    • Design
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    • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
    • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
    • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
    • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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    Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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    74,809
    • Traditional illustration
    • Fine Arts
    • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
    • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
    • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
    • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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    Diga33! Diga33! @diga33digital Madrid, Spain
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    17,407
    • Branding & Identity
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    • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
    • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
    • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
    • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,427
    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Martina Flor Martina Flor @martinaflor Berlin, Germany
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    163,683
    • Typography
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    • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
    • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    400,667
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Rafahu Rafahu @rafahumx Art director, illustrator & animator Mexico City, Mexico
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    13,337
    • Art Direction
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    • My GIF stuff. Animation, Art Direction, and Traditional illustration project by Rafahu - 08.05.2016
    • Misc illustrations. Art Direction, and Traditional illustration project by Rafahu - 08.03.2016
    • Cool colors. Art Direction, Design, and Traditional illustration project by Rafahu - 08.03.2016
    • 3D fellas. Art Direction, Design, and Traditional illustration project by Rafahu - 07.02.2016
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    Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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    126,920
    • Design
    • 3D
    • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
    • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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    Moruba Moruba @moruba Logroño, Spain
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    3,478
    • Graphic Design
    • Art Direction
    • 8000. Art Direction, Design, Graphic Design, Traditional illustration, and Packaging project by Moruba - 08.28.2016
    • Son Mesquidassa. Arts, Crafts, Br, ing, Identit, Art Direction, Design, Graphic Design, Packaging, Screen Printing, T, and pograph project by Moruba - 07.27.2016
    • The Big Question About Wine. Br, ing, Identit, Comic, Art Direction, Design, Graphic Design, Traditional illustration, Naming, and Packaging project by Moruba - 07.19.2016
    • Sparkling. Art Direction, Design, Graphic Design, and Packaging project by Moruba - 02.22.2016
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    David de Ramón David de Ramón @davidderamon ilustrador Madrid, Spain
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    3,264
    • Traditional illustration
    • Galileo Galilei en Rotterdam. Traditional illustration project by David de Ramón - 06.11.2021
    • Mural Heroes Guayaquil. Traditional illustration project by David de Ramón - 06.11.2021
    • Casumo App. Character Design, Traditional illustration, and Digital Illustration project by David de Ramón - 01.03.2020
    • Mules'n'Blues festival. Traditional illustration project by David de Ramón - 01.01.2020
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    Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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    83,481
    • Traditional illustration
    • Animation
    • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
    • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
    • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
    • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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    Cruz Novillo & Pepe Cruz Cruz Novillo & Pepe Cruz @cruz-mas-cruz Madrid, Spain
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    12,381
    • Design
    • Architecture
    • Merry christmas!. Animation, Drawing, and Design project by Cruz Novillo & Pepe Cruz - 12.24.2020
    • Auditorio Agustín de Betancourt. Br, ing & Identit project by Cruz Novillo & Pepe Cruz - 05.20.2019
    • ABC animal 50 aniversario. Drawing, Design, and Traditional illustration project by Cruz Novillo & Pepe Cruz - 12.17.2018
    • Semana de Música Religiosa de Cuenca. Br, ing, Identit, and Music project by Cruz Novillo & Pepe Cruz - 04.14.2018
  1. Creatives
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  3. Traditional illustration in Mexico City, Mexico
  4. Santiago Luna

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