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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    Color as an emotional and narrative language in illustration. 1. Introduction 2. The same character can transmit sweetness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Santiago Perez

Santiago Perez

@santiago____123

Sogamoso, Colombia

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    TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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    • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
    • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
    • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
    • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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    Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
      • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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      Puño Puño @puno Medellín, Colombia
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      • Traditional illustration
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      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Domestika Domestika @domestika Berkeley, United States
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      • Jessica Romero Jessica Romero @apuestalarte Jovenes profesionales en diferentes áreas Sogamoso, Colombia
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