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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Sandra Jeane de Paula

Sandra Jeane de Paula

@sandrajpaula

Uberlândia, Brazil

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    Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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    • Product Design
    • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
    • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
    • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
    • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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    Alinailustra Alinailustra @alinailustra Ilustradora y Diseñadora Gráfica Bogota, Colombia
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    • Design
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    • My Course Project: Illustration Techniques with Watercolor and Gouache. Traditional illustration, Fine Arts, Painting, Watercolor Painting, Children's Illustration, and Gouache Painting project by Alinailustra - 08.13.2021
    • 31Days31Drawings2021. Traditional illustration project by Alinailustra - 10.19.2021
    • My Course Project: Negative Watercolor for Children's Illustration. Traditional illustration, Painting, Pencil Drawing, Watercolor Painting, Children's Illustration, and Narrative project by Alinailustra - 08.23.2021
    • Autumn & Winter vector illustration resources for Freepik. Traditional illustration, Digital Illustration, Children's Illustration, Vector Illustration, Lettering, and Digital Lettering project by Alinailustra - 08.13.2019
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    Grace Frösén Grace Frösén @gracecallidesigns Lettering Artist Cambridgeshire, United Kingdom
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    • Traditional illustration
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    • Illustrating and Lettering Song Lyrics to "Me and the Sky". Traditional illustration, Lettering, Drawing, Artistic Drawing, H, and Lettering project by Grace Frösén - 09.13.2021
    • Tomorrow Music Video. Traditional illustration project by Grace Frösén - 07.02.2021
    • Ferris Wheel Sponsored Artist Campaign. T, and pograph project by Grace Frösén - 07.02.2021
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    Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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    • Traditional illustration
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    • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
    • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
    • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
    • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    • Traditional illustration
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    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    873,061
    • Photography
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Puño Puño @puno Medellín, Colombia
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    863,800
    • Traditional illustration
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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