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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Sheila Ghiraldini
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Sheila Ghiraldini

@s_ghiraldini

Ilustradora

São Paulo, Brazil

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    Georgina Taylor Georgina Taylor @__jorj__ Illustrator Durban, South Africa
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    8,696
    • Traditional illustration
    • Fine Arts
    • Viburnum tinus . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
    • Sketchbook Botanicals . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
    • Insects & Foliage . Traditional illustration, Botanical Illustration, Watercolor Painting, and Gouache Painting project by Georgina Taylor - 12.07.2022
    • Minhwa Leopard. Traditional illustration, and Gouache Painting project by Georgina Taylor - 12.06.2022
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    Sonal Nathwani Sonal Nathwani @sonal_nathwani Artist Vienna, Austria
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    7,310
    • Art Direction
    • Acrylic Painting
    • Spring bouquet in the studio. Painting, Acr, lic Painting, and Sketching project by Sonal Nathwani - 05.11.2023
    • Bespoke painting on Paperblank Journal. Painting, Acr, and lic Painting project by Sonal Nathwani - 05.11.2023
    • Commissioned floral painting for fabric  . Acr, lic Painting, and Painting project by Sonal Nathwani - 05.10.2023
    • Large commissioned painting. Painting, Fine Arts, Acr, and lic Painting project by Sonal Nathwani - 05.10.2023
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    Isabela F Isabela F @isabelaquintes Artista y diseñadora Barcelona, Spain
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    12,680
      • Identidad visual: Café Menssana. Traditional illustration, Br, ing & Identit project by Isabela F - 01.16.2023
      • Identidad: Vem do Bem. Traditional illustration, Design, Br, ing & Identit project by Isabela F - 01.10.2023
      • Dualidad (ink painting). Painting, Traditional illustration & Ink Illustration project by Isabela F - 10.06.2022
      • A House Full of Colors (watercolor painting). Traditional illustration, Watercolor Painting, and Botanical Illustration project by Isabela F - 10.06.2022
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      Maddy Bellwoar Maddy Bellwoar @maddybellwoar Amsterdam, Netherlands
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      13,700
      • Traditional illustration
      • Fine Arts
      • Witcher 3 - Gouache "Travel Sketchbook" . Traditional illustration, Gouache Painting, Painting, and Sketchbook project by Maddy Bellwoar - 04.26.2022
      • Gouache-style Digital Environment Paintings. Digital Illustration, Digital Painting, Traditional illustration, Painting, and Naturalistic Illustration project by Maddy Bellwoar - 04.25.2022
      • Nature Sketchbook in Gouache. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Sketchbook project by Maddy Bellwoar - 04.25.2022
      • QUIET - Gouache Series. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Fine Arts project by Maddy Bellwoar - 04.25.2022
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      Emma Block Emma Block @emma_block London, United Kingdom
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      18,784
      • Traditional illustration
      • Fine Arts
      • My project for course: Gouache Techniques for Sketchbook Illustration. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Sketchbook, and Gouache Painting project by Emma Block - 07.25.2022
      • Editorial Illustration for Magnolia Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
      • Editorial Illustration for Mollie Makes Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
      • Editorial Illustration for Stylist Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
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      Alai Ganuza Alai Ganuza @alaiganuza Artista plástico, retratos, ilustración Biscay, Spain
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      22,211
      • Traditional illustration
      • Fine Arts
      • My (optional) final project: Paint expressive eyes for vibrant portraits.. Painting, Traditional illustration, and Oil Painting project by Alai Ganuza - 10.18.2022
      • My project for course: Painting Eyes with Oil for Vibrant Portraits. Painting, Oil Painting, Portrait Drawing, and Traditional illustration project by Alai Ganuza - 10.18.2022
      • Hands/Manos [EN-ES]. Traditional illustration, Fine Arts, Painting, Sketching, Portrait Drawing, Oil Painting, Digital Painting, and Color Theor project by Alai Ganuza - 07.19.2022
      • My project / My project [EN/ES]. Fine Arts, Painting, and Oil Painting project by Alai Ganuza - 01.03.2022
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      Shayda Campbell Shayda Campbell @shaydacampbell Stratford, Canada
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      4,056
        • Mixed Media Flower Doodles. Arts, Crafts, and Watercolor Painting project by Shayda Campbell - 11.12.2024
        • Blue Florals with Gouache. Painting project by Shayda Campbell - 11.12.2024
        • Shayda's Sketchbook. Arts, Crafts, and Painting project by Shayda Campbell - 08.19.2024
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        Julia Bereciartu Julia Bereciartu @julia_bereciartu Ilustradora Madrid, Spain
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        2,029
        • Traditional illustration
        • Fine Arts
        • Pequeña y GRANDE Clara Campoamor. Traditional illustration project by Julia Bereciartu - 11.18.2022
        • The Virgin Suicides. Traditional illustration project by Julia Bereciartu - 01.27.2022
        • Mujercitas / Little Women. Traditional illustration, Character Design, Drawing, Digital Illustration, and Gouache Painting project by Julia Bereciartu - 11.17.2021
        • Welcome to Ballet School. Traditional illustration, Children's Illustration, Editorial Illustration, and Gouache Painting project by Julia Bereciartu - 09.07.2021
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        Vicki McGrath Vicki McGrath @vmdesigns Acrylic/Gouache Artist Chicago, United States
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        16,587
        • Design
        • Color Theory
        • Personal Portfolio of Paintings/Gouache. Gouache Painting project by Vicki McGrath - 10.26.2022
        • Serena & Lily Commissioned Paintings. Acr, and lic Painting project by Vicki McGrath - 05.21.2022
        • Fig Party. Fine Arts, Painting, Acr, and lic Painting project by Vicki McGrath - 02.07.2022
        • Trader Joes Cards. Graphic Design, Painting, and Gouache Painting project by Vicki McGrath - 07.06.2020
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        Patricia Reiners Patricia Reiners @ux_patricia UX/UI Designer Berlin, Germany
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        17,472
        • Design
        • Branding & Identity
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        Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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        50,209
        • Design
        • Web Design
      • Teacher Plus
        Samuel Hermoso (Elastic Heads) Samuel Hermoso (Elastic Heads) @samuelhermoso Product designer, UX/UI design teacher Madrid, Spain
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        29,783
        • Web Design
        • UX / UI
        • Metrovacesa web. Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 02.15.2019
        • App de inversión. App Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 01.15.2019
        • Kymco diseño web (2015). Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 07.15.2015
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        Ioana Teleanu Ioana Teleanu @ioana_teleanu Bucharest, Romania
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        2,222
        • Design
        • Branding & Identity
        • Health Vector - Full App Redesign. UX / UI project by Ioana Teleanu - 05.30.2019
        • UiPath - Orchestrator Redesign. UX / UI project by Ioana Teleanu - 03.31.2020
        • ING Bank - Bazar Redesign. UX / UI project by Ioana Teleanu - 04.14.2022
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        Elena G. Bansh Elena G. Bansh @elena_bansh Illustrator and Animator Milán, Italy
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        2,233
        • Traditional illustration
        • Digital Illustration
        • Korean Market - Illustration Process & WIP. Character Design, Traditional illustration, and Digital Illustration project by Elena G. Bansh - 04.01.2024
        • Harley Quinn #37 - DC Comics. Comic, Character Design, Stor, and telling project by Elena G. Bansh - 01.31.2024
        • the Fish Heads - Illustration Process . Traditional illustration, and Character Design project by Elena G. Bansh - 12.03.2022
        • Yokai - Character Design. Traditional illustration, and Character Design project by Elena G. Bansh - 11.24.2022
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        Tania Yakunova Tania Yakunova @yakunova_t Illustrator Kyiv, Ukraine
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        8,286
          • Ukraine. Traditional illustration, Design, and Poster Design project by Tania Yakunova - 07.13.2022
          • You will Never Work Alone, Deloitte. Br, ing, Identit, and Traditional illustration project by Tania Yakunova - 05.30.2022
          • Google Doodle to celebrate Ukrainian Embroidery Shirt Day. Traditional illustration project by Tania Yakunova - 05.30.2022
          • Music Series. Traditional illustration, and Character Design project by Tania Yakunova - 05.30.2022
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          André Issao Bazolli André Issao Bazolli @andreissao ilustrador e instrutor de desenho São Paulo, Brazil
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          6,546
          • Traditional illustration
          • Fine Arts
          • Lousas demonstrações . Drawing, and Traditional illustration project by André Issao Bazolli - 10.30.2022
          • Google Brasil - Festa Make a Wish. Traditional illustration, and Advertising project by André Issao Bazolli - 10.30.2022
          • Fiat Social Pinball Race. Traditional illustration, and Advertising project by André Issao Bazolli - 10.30.2022
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          Liya Liya @mochipanko Hamburg, Germany
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          10,618
          • Traditional illustration
          • Fine Arts
          • Magical Series. Traditional illustration, and Digital Illustration project by Liya - 11.22.2021
          • Draw this in you Style - DTIYS. Traditional illustration, and Character Design project by Liya - 11.22.2021
          • Apparel/T-Shirt designs with Fukumono. Traditional illustration, and Fashion Design project by Liya - 11.22.2021
          • Tales of Symphonia - Soundtrack vinyl album cover. Traditional illustration, Music, Digital Illustration, and Video Games project by Liya - 11.22.2021
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          Estúdio Passeio Estúdio Passeio @passeio Rio de Janeiro, Brazil
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          892
          • Design
          • Branding & Identity
          • Zuk illustration language. Digital Illustration project by Estúdio Passeio - 01.18.2024
          • Stone Illustration language. Digital Illustration project by Estúdio Passeio - 01.18.2024
          • UOL editorial illustrations. Digital Illustration project by Estúdio Passeio - 01.18.2024
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          Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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          50,287
          • Photography
          • Film, Video & TV
          • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
          • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
          • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
          • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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          Camila Castro Yong Camila Castro Yong @camcastro Ilustradora Digital y Diseñadora Gráfica Lima District, Peru
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          1,867
          • Traditional illustration
          • Digital Illustration
          • Rentlink - App Design. Design, UX / UI, Br, ing, Identit, Graphic Design, and Product Design project by Camila Castro Yong - 11.30.2022
          • Retratos Surrealistas. Traditional illustration, Digital Illustration, and Portrait Drawing project by Camila Castro Yong - 09.05.2022
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          Chris Gambrell Chris Gambrell @chris_gambrell Illustrator Bristol, United Kingdom
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          8,746
            • The Jewelry Icon - Portraits 1 and 2 . Traditional illustration, Advertising, Jewelr, Design, and Costume Design project by Chris Gambrell - 12.28.2021
            • Playtime Paris - Global Kids wear fashion show - Illustrations. Traditional illustration, Events, Br, ing, Identit, and Marketing project by Chris Gambrell - 11.11.2021
            • My project in Expressive Portrait Drawing with Soft Pastels course. Traditional illustration, Fine Arts, Drawing, Portrait Drawing, and Artistic Drawing project by Chris Gambrell - 11.04.2021
            • Pirouette blog - fashion show illustration assignment. Traditional illustration, and Drawing project by Chris Gambrell - 02.01.2020
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            Isabela de Oliveira Isabela de Oliveira @isabelasilva Designer de Moda e Estamparia Rio de Janeiro, Brazil
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            7,912
            • Design
            • Branding & Identity
            • Estampa Floresta Legal para Farm Rio. Design, Traditional illustration, Graphic Design, Painting, Pattern Design, and Printing project by Isabela de Oliveira - 11.03.2021
            • Estampa Onça Cool para Farm Rio. Design, Traditional illustration, Printing, and Fashion Design project by Isabela de Oliveira - 11.03.2021
            • Projeto final Domestika. Design, Fashion Design, and Costume Design project by Isabela de Oliveira - 08.02.2021
            • Estampa Piscina para Wasabi. Traditional illustration, Printing, Fashion Design, and Costume Design project by Isabela de Oliveira - 07.26.2021
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            Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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            30,225
            • Traditional illustration
            • Fine Arts
            • Portraits. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
            • Mini. 3D Modeling, and Traditional illustration project by Yasmin Islas Domínguez - 04.12.2021
            • Zodiac. Traditional illustration, Character Design, and 3D Modeling project by Yasmin Islas Domínguez - 11.05.2020
            • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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            Ana Sanfelippo Ana Sanfelippo @anickanita Madrid, Spain
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            30,064
            • Design
            • Art Direction
            • Todos a la mesa. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 06.10.2019
            • Empapelados. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 08.20.2018
            • Femenina & Singular. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 09.10.2017
            • Kitchen and Home. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 08.20.2017
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            Daria Solak Daria Solak @daria_solak_illustrations London, United Kingdom
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            8,273
              • My project for course: Playful Illustration with Watercolor & Colored Pencils. Traditional illustration, Painting, Watercolor Painting, Portrait Drawing, and Colored Pencil Drawing project by Daria Solak - 05.04.2023
              • various prints. Traditional illustration project by Daria Solak - 11.16.2022
              • sticker designs. Traditional illustration project by Daria Solak - 11.16.2022
              • scrunchies XXL. Traditional illustration, and Product Design project by Daria Solak - 11.16.2022
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              Deb JJ Lee Deb JJ Lee @jdebbiel New York, United States
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              12,520
              • Traditional illustration
              • Fine Arts
              • Phantom of the Opera demo piece. Traditional illustration project by Deb JJ Lee - 03.19.2023
              • MOB PSYCHO 100. Traditional illustration project by Deb JJ Lee - 03.19.2023
              • Morning Due. Traditional illustration project by Deb JJ Lee - 03.19.2023
              • Japanese Breakfast Poster. Traditional illustration project by Deb JJ Lee - 03.19.2023
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              Beatriz Ramo (Naranjalidad) Beatriz Ramo (Naranjalidad) @naranjalidad Ilustradora freelance Madrid, Spain
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              28,673
              • Design
              • Photography
              • My Course Project: Illustrated Filters for Facebook and Instagram Stories. Facebook Marketing, Traditional illustration, Digital Illustration & Instagram project by Beatriz Ramo (Naranjalidad) - 03.12.2020
              • Huracán. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 05.07.2019
              • Welcome, spring.. Drawing, Pencil Drawing, Portrait Drawing, Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 03.28.2019
              • Especially. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 01.28.2019
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              Valeria Hipocampo Valeria Hipocampo @valeria_hipocampo Mexico City, Mexico
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              2,572
              • Design
              • Photography
              • MITOLOGÍAS . Traditional illustration project by Valeria Hipocampo - 07.13.2022
              • MUJERES Y EL MAR. Traditional illustration project by Valeria Hipocampo - 07.13.2022
              • COATLICUE . Traditional illustration project by Valeria Hipocampo - 07.13.2022
              • CÓMIC. Traditional illustration, and Comic project by Valeria Hipocampo - 07.13.2022
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              Débora Islas Débora Islas @deboraislas São Paulo, Brazil
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              791
              • Design
              • Creative Consulting
              • Mangas de Ipê Amarelo. Traditional illustration, and Botanical Illustration project by Débora Islas - 08.03.2021
              • Menina com Buquê. Traditional illustration, and Digital Illustration project by Débora Islas - 08.03.2021
              • Queimadas no Pantanal • Brasil. Traditional illustration, and Digital Illustration project by Débora Islas - 08.03.2021
              • Capa • Revista CLAUDIA. Design, and Editorial Design project by Débora Islas - 08.03.2021
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              Sara Gaiaudi Sara Gaiaudi @taylor_ross1 Freelance Illustrator Pisa, Italy
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              16,947
                • My course project: Kawaii-style story illustration. Traditional illustration, Character Design, Digital Illustration, and Manga project by Sara Gaiaudi - 09.23.2021
                • Cute Patterns. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
                • Black Cat - T-shirt Project. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
                • Ellie's Adventures in Wonderland. Traditional illustration project by Sara Gaiaudi - 07.07.2021
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