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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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gabriela ruiz

gabriela ruiz

@rrugby

Boca del Río, Mexico

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    Amanda Woodcock Amanda Woodcock @modernscienceprojectart Multimedia Artist Seattle, United States
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    5,352
    • Jewelry Design
    • Ceramics
    • Slip Cast Planter Design using 3D Printing . Product Design, and Ceramics project by Amanda Woodcock - 11.29.2021
    • Resin Propagation Station from a 3D Printed Master. Product Design project by Amanda Woodcock - 11.29.2021
    • Queen of the Jungle Earrings . Jewelr, and Design project by Amanda Woodcock - 11.29.2021
    • The Windows Collection . Jewelr, and Design project by Amanda Woodcock - 11.07.2021
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    María Romero Laspiur María Romero Laspiur @mrlaspiur DISEÑADORA DE JOYERIA EN IMPRESIÓIN 3D Donostia-San Sebastian, Spain
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    5,476
    • Design
    • Fine Arts
    • Mi proyecto del curso: Impresión 3D para joyería y accesorios. Design, 3D, Arts, Crafts, Jewelr, Design, 3D Design, and DIY project by María Romero Laspiur - 11.04.2022
    • NAGUISA X MRLASPIUR. Design, 3D, Accessor, Design, Costume Design, Arts, Crafts, Jewelr, Design, and Product Design project by María Romero Laspiur - 04.01.2022
    • COLECCIÓN CALA. Design, Accessor, Design, Arts, Crafts, Jewelr, Design, and Fashion Design project by María Romero Laspiur - 06.01.2022
    • EXPOSICIÓN PARAMETRICAS - MONEO BROCK. Design, 3D Modeling, 3D, 3D Design, and Fashion Design project by María Romero Laspiur - 11.09.2021
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    Maria Mandea Maria Mandea @miculhaos Bucharest, Romania
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    5,595
    • Design
    • Art Direction
    • Movement. 3D Character Design, Art To, s, Character Design, Arts, Crafts, Product Design, Product Photograph, Sewing, To, and Design project by Maria Mandea - 12.05.2020
    • Far to close. Art To, s, Concept Art, Fine Arts, Game Design, Game Design, Product Design, To, and Design project by Maria Mandea - 09.08.2020
    • Animalia. 3D Character Design, Art To, s, Character Design, Arts, Crafts, Design, Product Design, Set Design, Sewing, To, and Design project by Maria Mandea - 11.05.2020
    • Divided. Concept Art, Game Design, and Game Design project by Maria Mandea - 01.15.2020
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    Israel Martín Israel Martín @israelmartinbenito Camargo, Spain
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    14,924
    • Arts & Crafts
    • Woodworking
    • My Course Project: Cabinetmaking: Building Furniture with Hand Tools. Arts, Crafts, Furniture Design, Making, DIY, and Woodworking project by Israel Martín - 07.09.2021
    • Joyero "night & day". Furniture Design, Making, Arts, Crafts, Interior Design, Woodworking, and Creativit project by Israel Martín - 06.28.2021
    • Armario de herramientas.. Arts, Crafts, Furniture Design, Making, Interior Design, Woodworking, and Creativit project by Israel Martín - 06.28.2021
    • Mesa auxiliar "butterflies". Arts, Crafts, Furniture Design, Making, Interior Design, Woodworking, and Creativit project by Israel Martín - 06.28.2021
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    Felix Scheinberger Felix Scheinberger @scheinberger Illustrator and Professor for Illustration Berlin, Germany
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    35,386
      • some of my books. Sketchbook project by Felix Scheinberger - 07.30.2020
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      Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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      50,808
      • Traditional illustration
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      • Hard Against The Wall. Animation, Design, Game Design, Graphic Design, and Traditional illustration project by Sociedad Fantasma - 01.22.2016
      • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
      • Google Transit. Animation, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.20.2017
      • Technology Square. Animation, Character Design, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.21.2017
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      Paco Roca Paco Roca @pacoroca Valencia, Spain
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      15,624
      • Fine Arts
      • El Tesoro del Cisne Negro . Comic project by Paco Roca - 11.28.2018
      • La encrucijada . Comic project by Paco Roca - 12.06.2017
      • Confesiones de un hombre en pijama. Comic project by Paco Roca - 03.19.2017
      • La casa . Comic project by Paco Roca - 11.27.2015
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      Miguel Gallardo Miguel Gallardo @gallardo Barcelona, Spain
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      5,969
      • Fine Arts
      • Comic
      • SIN Project, Travel Notebook. Drawing project by Miguel Gallardo - 12.05.2019
      • Taller para dibujantes, aficionados a la novela gráfica en México. No os lo perdais!. Comic project by Miguel Gallardo - 01.13.2018
      • La semana que viene en México DF por 11 días. Comic project by Miguel Gallardo - 01.12.2018
      • Con el movimiento de liberación LGBT . Comic project by Miguel Gallardo - 06.29.2015
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      Raúl Salazar Raúl Salazar @raulsalazar Ilustrador y humorista gráfico Valencia, Spain
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      6,792
      • Branding & Identity
      • Art Direction
      • Raiders!. Digital Illustration, and Children's Illustration project by Raúl Salazar - 05.02.2024
      • Ilustración "La Biblia contada por El Jueves". Editorial Illustration, and Digital Illustration project by Raúl Salazar - 03.13.2024
      • Cubierta libro "Programa en PYTHON y conviértete en el rey del mundo". Digital Illustration, Editorial Design, and Editorial Illustration project by Raúl Salazar - 03.07.2024
      • "Tortugas Ninja vs Villarejo" (Revista El Jueves). Comic, and Digital Illustration project by Raúl Salazar - 02.21.2024
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      Guillem H. Pongiluppi Guillem H. Pongiluppi @guillemhpongiluppi Ilustrador Digital / Concept Artist Barcelona, Spain
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      10,781
      • Design
      • Photography
      • Lovecraft. Traditional illustration project by Guillem H. Pongiluppi - 12.01.2016
      • Jon Snow with Azor Ahai Sword. Traditional illustration project by Guillem H. Pongiluppi - 05.01.2017
      • Slaves. Traditional illustration project by Guillem H. Pongiluppi - 11.01.2016
      • Star Wars Various. Traditional illustration project by Guillem H. Pongiluppi - 01.01.2015
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      Mario Olvera Mario Olvera @mario_olvera Licenciado en Animación, arte digital y multimedia. Fotógrafo y artista digital. Guadalajara, Mexico
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      80,190
      • Photography
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      • Cyberpunk Warrior. Photo Retouching, Digital Photograph, Traditional illustration, and Art Direction project by Mario Olvera - 02.19.2023
      • Karen. Design, Graphic Design, Photograph, Fine-Art Photograph, Digital Photograph, and Digital Illustration project by Mario Olvera - 08.22.2019
      • ABSOLUT MANGO. Fine-Art Photograph, Studio Photograph, Product Photograph, Digital Photograph, Photograph, Post-production, and Advertising project by Mario Olvera - 08.23.2019
      • VORTRED. Fine-Art Photograph, Studio Photograph, Product Photograph, and Digital Photograph project by Mario Olvera - 06.18.2019
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      Barba Barba @barbasilkscreenatelier Riba-roja de Túria, Spain
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      24,477
      • Arts & Crafts
      • Calligraphy
      • A-ONE-DAY CALENDAR 2021. Graphic Design, and Screen Printing project by Barba - 01.01.2021
      • Postal Navideña de Terranova. Screen Printing project by Barba - 02.17.2015
      • My home is where i print. Fine Arts, Design, and Screen Printing project by Barba - 01.28.2015
      • Primavera Sound 2014. Traditional illustration, and Screen Printing project by Barba - 05.21.2014
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      Juan Barbé Juan Barbé @juanbarbe Gijón, Spain
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      8,105
      • Photography
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      • Papel para obra gráfica de Antoni Tapíes. Paper Craft project by Juan Barbé - 11.07.2018
      • Papel para obra gráfica de Manolo Valdés. Paper Craft project by Juan Barbé - 11.07.2018
      • Papel para obra gráfica de Chillida. Paper Craft project by Juan Barbé - 11.07.2018
      • Papel para obra gráfica de Rafael Canogar. Paper Craft project by Juan Barbé - 11.07.2018
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      Caralarga Caralarga @caralarga_mx Santiago de Querétaro, Mexico
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      17,177
      • Design
      • Photography
      • Mayan Night. Jewelr, and Design project by Caralarga - 10.10.2018
      • Nordstrom. Sewing, and Fashion Design project by Caralarga - 09.10.2018
      • Meshicana FW18. Jewelr, and Design project by Caralarga - 02.02.2018
      • Brujas. Jewelr, and Design project by Caralarga - 01.01.2017
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      Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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      185,989
      • Photography
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      • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
      • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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      Idoia Cuesta Idoia Cuesta @idoiacuesta Spain
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      14,685
      • Design
      • Arts & Crafts
      • 2W wooden&woolen, a project in collaboration with Domohomo: architecture and design. Interior Architecture, Arts, Crafts, and Product Design project by Idoia Cuesta - 10.02.2018
      • "Cuncha" Collection, a project in collaboration with Cucuducho: tiny designs for children. Arts, Crafts, and Product Design project by Idoia Cuesta - 10.29.2018
      • Colección "Pandeira". Arts, Crafts, and Product Design project by Idoia Cuesta - 09.27.2018
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      Compañía Botánica Compañía Botánica @ciabotanica Buenos Aires, Argentina
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      15,339
      • Design
      • Photography
      • Accesorios de Suculentas en VIVO  - Crafty Tuesdays Domestika. Arts, and Crafts project by Compañía Botánica - 06.09.2020
      • Arbol de Navidad lleno de suculentas!. Design, L, and scape Architecture project by Compañía Botánica - 12.19.2018
      • Mi Proyecto del curso: Diseño y creación de composiciones botánicas. Design, L, and scape Architecture project by Compañía Botánica - 10.03.2018
      • [Nuestro Libro]. Design, Editorial Design, L, and scape Architecture project by Compañía Botánica - 05.21.2018
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      Sole Otero Sole Otero @sole_otero Gasteiz, France
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      112,809
      • Traditional illustration
      • Arts & Crafts
      • Los tres cerditos. Traditional illustration project by Sole Otero - 12.05.2014
      • I love you very much. Traditional illustration project by Sole Otero - 12.05.2016
      • Te quiero mucho papá/mamá. Traditional illustration project by Sole Otero - 12.04.2016
      • Ni se te ocurra. Traditional illustration project by Sole Otero - 12.05.2013
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      Sindy Ethel & Alan Rodríguez (R3DO) Sindy Ethel & Alan Rodríguez (R3DO) @sindy_r3do Diseñadores e ilustradores. Mexico City, Mexico
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      15,872
      • Design
      • Traditional illustration
      • Poster Collection. Lighting Design, Graphic Design, and Lettering project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Fruit Menu - Packaging. Br, ing, Identit, Traditional illustration, Lettering, and Packaging project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Coca Cola - Santa Clara. Graphic Design, Lettering, T, and pograph project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
      • Adobbe CC Covers II. Graphic Design, Traditional illustration, and Lettering project by Sindy Ethel & Alan Rodríguez (R3DO) - 05.08.2017
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      Javier Leon Javier Leon @leonstudio San Fernando, Spain
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      2,484
        • The Crown. 3D project by Javier Leon - 10.23.2018
        • IMAGINARY FRIEND SOCIETY. 3D project by Javier Leon - 10.23.2018
        • Cineplex Lily and the Snowman. 3D project by Javier Leon - 10.23.2018
        • NICKELODEON "THE MASSIVELY MIXED-UP MIDDLE SCHOOL MYSTERY". 3D project by Javier Leon - 10.23.2018
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        la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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        121,504
        • Design
        • Traditional illustration
        • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
        • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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        Daniel Hosoya Daniel Hosoya @danielhosoya Diseñador Publicitario, Letrista Mexico City, Mexico
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        25,464
        • Branding & Identity
        • Calligraphy
        • Caligrafía & Lettering 2022. Lettering, 3D Lettering, and Digital Lettering project by Daniel Hosoya - 01.03.2023
        • Pretexto Café. Br, ing, Identit, Graphic Design, and Packaging project by Daniel Hosoya - 07.22.2021
        • Brushes para hacer Casual Style (Sign Painting). Calligraph, Design, and Lettering project by Daniel Hosoya - 09.24.2019
        • Liquids in Procreate. Digital Illustration, and Lettering project by Daniel Hosoya - 09.04.2019
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        Pablo Salvaje Pablo Salvaje @pablosalvaje Artista Plástico, Creativo, Impresor Barcelona, Spain
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        22,059
          • PINZAT. Accessor, Design, and Printing project by Pablo Salvaje - 06.13.2018
          • Desigual Living Collection 2018. Interior Design, and Printing project by Pablo Salvaje - 04.11.2018
          • Mural Intervention in Assilah. Street Art, and Traditional illustration project by Pablo Salvaje - 05.22.2018
          • On The Island. Design, Printing, and Traditional illustration project by Pablo Salvaje - 06.15.2017
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          Fábrica de Texturas Fábrica de Texturas @fabricadetexturas Madrid, Spain
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          76,195
          • Arts & Crafts
          • Education
          • Marbling Kit. Arts, Crafts, Design, and Packaging project by Fábrica de Texturas - 03.22.2017
          • #DiseñoConOrgullo. Photograph project by Fábrica de Texturas - 07.02.2015
          • 3000 Sant Jordi Folded Flowers. Arts, Crafts, and Design project by Fábrica de Texturas - 04.22.2015
          • Flower Press Kit. Arts, Crafts, and Product Design project by Fábrica de Texturas - 05.17.2015
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          Isidro Ferrer Isidro Ferrer @isidroferrer Huesca, Spain
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          6,557
          • Design
          • Traditional illustration
          • Pet. Traditional illustration, and Design project by Isidro Ferrer - 09.21.2021
          • Posters _ 02. Graphic Design project by Isidro Ferrer - 03.01.2015
          • Posters _ 01. Graphic Design project by Isidro Ferrer - 03.01.2015
          • Spain arts & culture. Graphic Design project by Isidro Ferrer - 02.20.2015
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          José Luis Ágreda José Luis Ágreda @agreda Sevilla, Spain
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          8,297
          • Traditional illustration
          • 2D Animation
          • Los niños y el submarino.. Traditional illustration project by José Luis Ágreda - 05.13.2019
          • Star Wars Day. Poster Design, Character Design, and Digital Illustration project by José Luis Ágreda - 05.05.2019
          • Feria de Sevilla . Poster Design, and Traditional illustration project by José Luis Ágreda - 05.04.2019
          • El Peso de la verdad. Ilustrando a Manuel Bartual. Traditional illustration, and Digital Illustration project by José Luis Ágreda - 05.01.2018
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          Flor Kohan Flor Kohan @flor_colorium Barcelona, Spain
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          2,309
          • Traditional illustration
          • Corte Inglés - Papel de envolver infantil. Traditional illustration project by Flor Kohan - 04.10.2018
          • Animation - Ventana Sur + Annecy / Incaa. Animation project by Flor Kohan - 11.26.2017
          • ioguis. Film, Video, and TV project by Flor Kohan - 06.21.2015
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          Óscar Sanmartín Vargas Óscar Sanmartín Vargas @oscar_sanmartin Ilustrador y diseñador gráfico freelance Zaragoza, Spain
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          8,229
          • Fine Arts
          • Graphic Design
          • "The Incredible Story of Violin" Ara Malikian. Design, Traditional illustration, Music, and Packaging project by Óscar Sanmartín Vargas - 12.21.2016
          • "Hamsterdam" The diorama. Traditional illustration project by Óscar Sanmartín Vargas - 09.22.2014
          • My Diorama Course Project: Thinking in Three Dimensions . Traditional illustration project by Óscar Sanmartín Vargas - 09.14.2014
          • “The Cartographer’s Children” A diorama for a wedding gift. Traditional illustration project by Óscar Sanmartín Vargas - 08.21.2014
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          José Antonio Roda Martinez José Antonio Roda Martinez @josearoda Ilustrador Madrid, Spain
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          5,361
          • Design
          • Traditional illustration
          • FANZINE BACOA. Digital Illustration project by José Antonio Roda Martinez - 03.25.2019
          • CIUDADES CABIFY. Packaging project by José Antonio Roda Martinez - 02.25.2019
          • CALCETINES PeSeTa. Accessor, and Design project by José Antonio Roda Martinez - 12.20.2018
          • THE FANTASTIC FORMS. To, and Design project by José Antonio Roda Martinez - 12.14.2018
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          Sr. García Sr. García @srgarcia Madrid, Spain
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          6,139
          • Traditional illustration
          • Graphic Design
          • Erasing Francoism. Traditional illustration project by Sr. García - 12.13.2015
          •  Corriere della Sera.Retratos. Traditional illustration project by Sr. García - 10.25.2015
          •  The Mail. Traditional illustration project by Sr. García - 10.25.2015
          • The Spanish. Traditional illustration project by Sr. García - 10.25.2015
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