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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Roxana_Margarita Villalba_Rojas

Roxana_Margarita Villalba_Rojas

@roxy_m_v_r_

Point Comfort, Argentina

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  • Mi proyecto del curso: Claves para crear un porfolio de ilustración profesional. Traditional illustration, Portfolio Development, Management, and Productivit project by Cynthia Hierro García - 04.22.2024
    • Course project
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    Mi proyecto del curso: Claves para crear un porfolio de ilustración profesional

    limoneti

  • My course project: Creating an illustration scrapbook. Traditional illustration, Painting, Collage, Paper Craft, Creativit, Bookbinding, DIY, and Sketchbook project by Cynthia Hierro García - 08.25.2024
    • Featured
    • Course project
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    • 918

    My course project: Creating an illustration scrapbook

    limoneti

  • My project for course:  Imaginary Places: Draw, Paint, and Digitize on Photoshop. Sketching, Drawing, Digital Illustration, Architectural Illustration, and Narrative project by Shellie Dial Owens - 09.02.2024
    • Course project
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    • 239

    My project for course: Imaginary Places: Draw, Paint, and Digitize on Photoshop

    shelliedialowens

  • My project for course: Surrealist Illustration Inspired by Nature. Drawing, Pencil Drawing, Artistic Drawing, Traditional illustration, Naturalistic Illustration, and Colored Pencil Drawing project by Shellie Dial Owens - 10.02.2024
    • Featured
    • Course project
    • 117
    • 18
    • 1,261

    My project for course: Surrealist Illustration Inspired by Nature

    shelliedialowens

  • My project for course: Surreal Illustration with Watercolor and Ink. Traditional illustration, Fine Arts, Painting, Drawing, and Watercolor Painting project by Shellie Dial Owens - 08.24.2024
    • Course project
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    My project for course: Surreal Illustration with Watercolor and Ink

    shelliedialowens

  • My projects for course: Watercolor Drawings: How to Paint Expressive Eyes. Fine Arts, Painting, Portrait Drawing, and Watercolor Painting project by Shellie Dial Owens - 10.24.2024
    • Featured
    • Course project
    • 74
    • 4
    • 1,027

    My projects for course: Watercolor Drawings: How to Paint Expressive Eyes

    shelliedialowens

  • DIY Miniature cafeteria (from set + additions). Arts, Crafts, and DIY project by iz_nosek - 10.14.2023
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    • 95
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    • 1,043

    DIY Miniature cafeteria (from set + additions)

    iz_nosek

  • My project for course: Expressive Lettering with Swashes and Flourishes. Calligraph, Digital Lettering, H, Lettering, and Lettering project by Sandra Brezina - 11.14.2024
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    • Course project
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    My project for course: Expressive Lettering with Swashes and Flourishes

    calliletters

  • My project for course: Introduction to Puppet Making for Stop Motion. Arts, Crafts, Stop Motion, Art To, and s project by Blanca Fernandez - 11.23.2022
    • Featured
    • Course project
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    • 5,649

    My project for course: Introduction to Puppet Making for Stop Motion

    blanquimundo

  • Mój projekt z kursu: Portret artystyczny akwarelami. Fine Arts, Portrait Drawing, Painting, and Watercolor Painting project by Joanna Zakrzewska - 11.18.2024
    • Course project
    • 15
    • 2
    • 144

    Mój projekt z kursu: Portret artystyczny akwarelami

    joannazakrzewska15

  • Mój projekt z kursu: Ilustracje zwierząt wykonane tuszem i węglem. Fine Arts, Drawing, Ink Illustration, and Naturalistic Illustration project by Joanna Zakrzewska - 07.29.2024
    • Course project
    • 27
    • 2
    • 262

    Mój projekt z kursu: Ilustracje zwierząt wykonane tuszem i węglem

    joannazakrzewska15

  • My project from the course: Urban Illustration with Inking Techniques. Architectural Illustration, Drawing, Ink Illustration, Sketchbook, and Sketching project by Joanna Zakrzewska - 11.10.2024
    • Featured
    • Course project
    • 65
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    • 648

    My project from the course: Urban Illustration with Inking Techniques

    joannazakrzewska15

  • My course project: Landscape painting with gouache for beginners. Fine Arts, Painting, Naturalistic Illustration, and Gouache Painting project by Citlalitl Álvarez - 03.23.2024
    • Featured
    • Course project
    • 75
    • 2
    • 851

    My course project: Landscape painting with gouache for beginners

    citlalitl_ab

  • Il mio progetto del corso: Quaderno creativo: esplora il tuo processo di illustrazione. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Children's Illustration, Sketchbook, and Gouache Painting project by Nataliya S - 12.28.2023
    • Course project
    • 92
    • 4
    • 1,055

    Il mio progetto del corso: Quaderno creativo: esplora il tuo processo di illustrazione

    skayanaart

  • My project for course: Illustration of Hands with Expressive Watercolors. Painting, Watercolor Painting, and Figure Drawing project by michele_marti - 09.23.2023
    • Course project
    • 44
    • 2
    • 590

    My project for course: Illustration of Hands with Expressive Watercolors

    michele_marti

  • My project for course: Artistic Charcoal Portraiture: Creating Atmosphere. Traditional illustration, Fine Arts, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by michele_marti - 08.05.2024
    • Course project
    • 17
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    • 315

    My project for course: Artistic Charcoal Portraiture: Creating Atmosphere

    michele_marti

  • My project for course: The Human Figure in Watercolor. Traditional illustration, Fine Arts, Painting, Watercolor Painting, Realistic Drawing, and Figure Drawing project by michele_marti - 10.23.2023
    • Course project
    • 52
    • 3
    • 666

    My project for course: The Human Figure in Watercolor

    michele_marti

  • My project for course: Illustrated Portrait in Watercolor. Traditional illustration, Fine Arts, Painting, Drawing, Watercolor Painting, Portrait Drawing, and Artistic Drawing project by michele_marti - 12.29.2023
    • Course project
    • 100
    • 0
    • 908

    My project for course: Illustrated Portrait in Watercolor

    michele_marti

  • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by michele_marti - 01.02.2024
    • Featured
    • Course project
    • 561
    • 22
    • 4,852

    My project for course: Vibrant Portrait Drawing with Colored Pencils

    michele_marti

  • My Course Project: Little Red Riding Hood. Traditional illustration, Digital Illustration, Children's Illustration, Drawing, Digital Drawing, Digital Painting, and Narrative project by Lidia de Lucas - 12.06.2020
    • Featured
    • Course project
    • 470
    • 13
    • 4,108

    My Course Project: Little Red Riding Hood

    delucas_lidia

  • My project for course: Expressive Architectural Sketching with Colored Markers. Architectural Illustration, Drawing, Ink Illustration, Sketchbook, and Sketching project by Shirley Tang - 09.13.2024
    • Course project
    • 61
    • 3
    • 1,035

    My project for course: Expressive Architectural Sketching with Colored Markers

    shirley_tang_nyc

  • El Jardin de Azulitas y Coloridas. Children's Literature project by Ina Lanyon - 02.07.2024
    • Course project
    • 3
    • 1
    • 266

    El Jardin de Azulitas y Coloridas

    inacorlan

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  3. Roxana_Margarita Villalba_Rojas

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