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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Roma Becca

Roma Becca

@romabecca

Tulsa, Chile

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    Beatriz Ramo (Naranjalidad) Beatriz Ramo (Naranjalidad) @naranjalidad Ilustradora freelance Madrid, Spain
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    • Design
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    • My Course Project: Illustrated Filters for Facebook and Instagram Stories. Facebook Marketing, Traditional illustration, Digital Illustration & Instagram project by Beatriz Ramo (Naranjalidad) - 03.12.2020
    • Huracán. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 05.07.2019
    • Welcome, spring.. Drawing, Pencil Drawing, Portrait Drawing, Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 03.28.2019
    • Especially. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 01.28.2019
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
      • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Trini Guzmán (holaleon) Trini Guzmán (holaleon) @holaleon artista Tulsa, Chile
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      • Traditional illustration
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      • Mural Casona General Holley. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
      • Murales Edificio Apoquindo 2929. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
      • Pantalones bordados. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
      • Embroidered jackets. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.06.2019
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      Lucila Dominguez Lucila Dominguez @lucilismo Buenos Aires, Argentina
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      • ADORO. Fine Arts, Traditional illustration, and Painting project by Lucila Dominguez - 10.22.2018
      • ANINA Mural. Fine Arts, Traditional illustration, and Painting project by Lucila Dominguez - 10.22.2018
      • Calendario Revista Jardín. Fine Arts, Traditional illustration, and Painting project by Lucila Dominguez - 10.22.2018
      • Monoblock. Pattern Design, Traditional illustration, and Painting project by Lucila Dominguez - 10.22.2018
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      Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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      288,128
      • Ceramics
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      • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
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      • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
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      Elena Pancorbo Elena Pancorbo @elena_pancorbo Ilustradora freelance Madrid, Spain
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      16,660
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      • Pastel and pencil process. Creativit, Portrait Drawing, and Traditional illustration project by Elena Pancorbo - 03.11.2021
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      • Print Your Life. Fine Arts, and Traditional illustration project by Elena Pancorbo - 10.28.2017
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      411,162
      • Fine Arts
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      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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      • Design
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      • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
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      • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
      • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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      Puño Puño @puno Medellín, Colombia
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      • Traditional illustration
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      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
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      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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