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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Rouss Peters

Rouss Peters

@roc_peters

Denver, United States

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Rouss Peters

Courses

  • Watercolor Portrait from a Photo. Illustration course by Sol Barrios

    Watercolor Portrait from a Photo

    A course by Sol Barrios

    Illustration

  • Screen Printing on Paper. Design, and Craft course by Barba

    Screen Printing on Paper

    A course by Barba

    Design, and Craft

See all their courses

Professional listing

  • Rouss Peters – @roc_peters
    • Design
    • Branding & Identity
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    • Information Design
    • Product Design
    • Editorial Design
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    • Industrial Design
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    • Photography
    • Film, Video & TV
    • Mobile Photography
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    • Photographic Lighting
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    • Realistic Drawing
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    • Arts & Crafts
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    • Furniture Design & Making
    • Paper Craft
    • Screen Printing
    • Embroidery
    • Ceramics
    • Sewing
    • Decoration
    • Bookbinding
    • Calligraphy
    • Typography
    • Lettering
    • Digital Lettering
    See more...

Joined June 2020
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