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    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)
    Latest blog post

    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)

    From Coca-Cola’s lettering to the minimalism of Nike’s Swoosh: discover how five brands built recognizable visual universes and what lessons you can apply to your own branding projects A visual identity is much more than just a logo. Although the symbol or name may be the first thing that comes to mind when we think of a brand, true recognition stems from the coherent combination of many visual elements that work together over time. Colors, typefaces, shapes, illustrations, packaging, photography, graphic style, and even the way a brand adapts to new formats are all part of the same system. Brands that endure for decades do so not merely because they have an attractive logo. Their strength lies in the consistency with which they apply their identity at every touchpoint with the public. From an advertisement to a mobile app, from packaging to a physical store, each element helps reinforce a recognizable image. Analyzing the evolution of some of the world’s best-known visual identities helps us understand that good design rarely stems from a single brilliant decision. It is the result of a sustained strategy over time, capable of evolving without losing what makes a brand unique. In this article, we review five particularly relevant cases —Coca-Cola, Nike, Starbucks, LEGO, and IBM— to discover how they built memorable visual universes and what lessons can be applied to any branding project, regardless of its size.

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rlvbr

rlvbr

@rlvbr

Rio de Janeiro, Brazil

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Courses

  • Calligraphy Specialization: Cross-Cultural Techniques and Styles. Calligraphy, and Typography course by Domestika

    Calligraphy Specialization: Cross-Cultural Techniques and Styles

    A specialization by multiple teachers

    Calligraphy, and Typography

  • Interior Design Specialization: Materials, Lighting, and Color. Architecture, and Spaces course by Domestika

    Interior Design Specialization: Materials, Lighting, and Color

    A specialization by multiple teachers

    Architecture, and Spaces

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Projects

  • Final Project_Hauptkirche St. Petri. Sketching, Drawing, Watercolor Painting, Architectural Illustration, Sketchbook & Ink Illustration project by rlvbr - 01.20.2025
  • My project for course: Classical Portrait Drawing: The Renaissance Man’s Method. Fine Arts, Sketching, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by rlvbr - 06.19.2024
  • My project for course: Intro to Portrait Sketching: Draw in Real-Time. Sketching, Drawing, Portrait Drawing, Ink Illustration, and Colored Pencil Drawing project by rlvbr - 06.19.2024
  • My project for course: The Art of Sketching: Transform Your Doodles into Art. Traditional illustration, Pencil Drawing, Drawing, and Sketchbook project by rlvbr - 06.19.2024
  • My project for course: Daily Sketching for Creative Inspiration. Traditional illustration, Sketching, Creativit, Drawing, and Sketchbook project by rlvbr - 06.19.2024

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  • rlvbr – @rlvbr
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Joined March 2021
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  • Final Project_Hauptkirche St. Petri. Sketching, Drawing, Watercolor Painting, Architectural Illustration, Sketchbook & Ink Illustration project by rlvbr - 01.20.2025

    Final Project_Hauptkirche St. Petri

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  • My project for course: Classical Portrait Drawing: The Renaissance Man’s Method. Fine Arts, Sketching, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by rlvbr - 06.19.2024

    My project for course: Classical Portrait Drawing: The Renaissance Man’s Method

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