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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Rafael Furlong
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Rafael Furlong

@rfurlong

Naucalpan de Juárez, Mexico

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Rafael Furlong

I love beauty in every possible way. I am a published writer and photographer; formerly an actor, musician and dancer. Long time ago, I finished a course on drawing -by postal mail. My favorite painter is Rembrandt and I love the lithographs by Maurits Cornelis Escher.

Courses

  • Professional Leather Handbag Design. Craft, and Fashion course by Lili Storella

    Professional Leather Handbag Design

    A course by Lili Storella

    Craft, and Fashion

  • Creative Drawing Techniques for Beginners. Illustration course by Puño

    Creative Drawing Techniques for Beginners

    A course by Puño

    Illustration

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Projects

  • TEXTOS Y DIBUJOS ENTREVERADOS. Artistic Drawing project by Rafael Furlong - 04.20.2020

Professional listing

  • Rafael Furlong – @rfurlong
  • Open to job opportunities, freelance in: Mexico City, Mexico
    • Photography
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Schools

  • Conservatorio Nacional de Música

    Conservatorio Nacional de Música

    Mexico City, Mexico

    1966 - 1969


Joined April 2020
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  • TEXTOS Y DIBUJOS ENTREVERADOS. Artistic Drawing project by Rafael Furlong - 04.20.2020

    TEXTOS Y DIBUJOS ENTREVERADOS

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