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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Andrés Montes

Andrés Montes

@redoblant

Cali, Colombia

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    Nicolas Astegiano Nicolas Astegiano @nicoastegiano Villa Carlos Paz, Argentina
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    48,757
    • Design
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    • Toby Jacobs Covers. Music Production project by Nicolas Astegiano - 04.06.2020
    • Quedate con la casa - Iceberg del Sur. Music Production project by Nicolas Astegiano - 03.19.2019
    • Formas de Atravesar Mi Suerte - Felix SanMartin. Music Production project by Nicolas Astegiano - 06.13.2017
    • Deja Vu ft. Berta. Music Production project by Nicolas Astegiano - 10.02.2020
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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
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    Mat Voyce Mat Voyce @matvoyce Graphic & Motion Designer Ukiah, United States
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    • Traditional illustration
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    • 36 Days of Type 2021. 2D Animation, Animation, Digital Lettering, Graphic Design, Traditional illustration, Lettering, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 04.07.2021
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    • Disney+ Throwbacks . 2D Animation, Animation, Character Animation, Character Design, Graphic Design, Motion Graphics, Social Media, T, pograph, T, pograph, and Design project by Mat Voyce - 05.04.2020
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    Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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    • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
    • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
    • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
    • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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    Michael Johnson Michael Johnson @michael_johnson Founder and Creative Director, Johnson Banks London, United Kingdom
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    • Jodrell Bank. Design, Motion Graphics, Br, ing, Identit, Graphic Design, T, pograph, Film, 3D Animation, and Logo Design project by Michael Johnson - 04.08.2022
    • The Urban Nature Project. Design, Br, ing, Identit, Graphic Design, Photograph, Post-production, and Advertising project by Michael Johnson - 03.05.2022
    • UN Climate Change Conference / COP26. Design project by Michael Johnson - 11.01.2021
    • My project in Contemporary Brand Identity: Using Verbal and Visual Branding: Human Appeal. Art Direction, Br, ing, Identit, and Graphic Design project by Michael Johnson - 05.27.2018
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    Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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      • Adobe Creative Cloud Express Teaser. Graphic Design, and Motion Graphics project by Linus Lohoff - 10.20.2025
      • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
      • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
      • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
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      Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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      93,340
      • Graphic Design
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      • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
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      Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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      71,211
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      • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
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      Juan Carlos Fernández Espinosa (identidad.com) Juan Carlos Fernández Espinosa (identidad.com) @jc_identidad Después de colaborar en algunas empresas, y de tener mi propia consultora, Ideograma, ahora descubro el mundo de mis propios clientes. Puedes seguirme en Instagram en @identidadpuntocom Madrid, Spain
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        • La corona del Coronavirus. Animation, Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 04.03.2020
        • Mumedi paso de ser un museo a ser la Embajada del Diseño con una enorme oferta en un bello edificio histórico en el Centro de la Ciudad de México.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.27.2019
        • Diseña México representa al gremio reunido para fortalecer las diferentes disciplinas de diseño en el país.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.08.2008
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        Puño Puño @puno Medellín, Colombia
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        • Traditional illustration
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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        Carlos J Roldán Carlos J Roldán @carlosjroldan Diseñador gráfico Medellín, Colombia
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        • Traditional illustration
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        • Presentación GuíaBien. Br, ing, Identit, Design, Graphic Design, and Marketing project by Carlos J Roldán - 04.17.2019
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        • Imagen para DeHache 19. Graphic Design, Traditional illustration, and Vector Illustration project by Carlos J Roldán - 12.01.2015
        • Proyecto curso: Técnicas de grabado digital - Gabo. Digital Illustration, and Vector Illustration project by Carlos J Roldán - 06.29.2019
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        David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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        • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
        • Vioty Ice Cream . Br, ing, Identit, Packaging, 3D Design, and Graphic Design project by David Espinosa - 06.28.2021
        • HÉBANO - BUSINESS CARD  . 3D, Br, ing, Identit, and Design project by David Espinosa - 04.23.2021
        • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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        Julio Rojas Julio Rojas @juliowriter Guionista de cine y tv, escritor, consultor de guiones. coordinador y director de contenidos en TV y productoras y profesor de guión con mas de 20 años de experiencia en el rubro. Tulsa, Chile
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        • Audio series, un nuevo formato para narrar.. Writing project by Julio Rojas - 11.14.2020
        • EL VISITANTE EXTRANJERO.. Film, Video, and TV project by Julio Rojas - 12.02.2019
        • En la cama. Film project by Julio Rojas - 07.08.2019
        • la vida de los peces. Film project by Julio Rojas - 07.08.2019
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        Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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        306,597
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        • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
        • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
        • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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        Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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        57,756
        • Marketing
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        Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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        409,069
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        • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
        • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
        • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
        • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        277,774
        • Design
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
        • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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        F O F O @orlanfra eCommerce & Digital Director Roma, Italy
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        17,619
        • Branding & Identity
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        • Facebook Marketing - Impacto Covid-19 sobre eCommerce. Marketing, Content Marketing, Digital Marketing, Facebook Marketing & Instagram Marketing project by F O - 07.14.2020
        • Plan de Marketing Digital para una marca de cigarillos electronicos. Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, and Mobile Marketing project by F O - 07.14.2020
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        Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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        Lucas García Lucas García @lucasgarcia Madrid, Spain
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        Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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        87,184
        • Design
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        • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
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        • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
        • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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        Ruano Rivera Ruano Rivera @ruanorivera Bogota, Colombia
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        7,413
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        • Loop. Cop, writing, Art Direction, and Advertising project by Ruano Rivera - 04.20.2019
        • Ice cream cakes. Cop, writing, Art Direction, Photograph, and Advertising project by Ruano Rivera - 04.20.2019
        • #CorrePorTusBolas . Cop, writing, Art Direction, and Advertising project by Ruano Rivera - 04.20.2019
        • Drunken Spots. Cop, writing, Art Direction, and Advertising project by Ruano Rivera - 04.20.2019
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
          • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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          Mercedes Valgañón Mercedes Valgañón @heymercedes Diseñadora gráfica, Ilustradora, Community Manager y Pinterest Influencer. Barcelona, Spain
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          9,813
          • Design
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          • Hey Mercedes Diseño de web. Digital Design, Graphic Design, and Web Design project by Mercedes Valgañón - 06.02.2020
          • Back to Summer Memories . Editorial Design, Graphic Design, T, and pograph project by Mercedes Valgañón - 02.20.2020
          • Nicolasita. Br, ing, Identit, Logo Design, Graphic Design, Traditional illustration, T, and pograph project by Mercedes Valgañón - 09.15.2019
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          Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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            • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
            • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
            • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
            • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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            Antonio Garci Antonio Garci @antoniogarci Madrid, Spain
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            40,490
            • Fine Arts
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            • Colored lights. Fine-Art Photograph project by Antonio Garci - 06.27.2020
            • Creative lighting. Photographic Lighting project by Antonio Garci - 02.20.2019
            • Body Rock. Photograph project by Antonio Garci - 10.05.2016
            • Portrait and Fashion. Photograph project by Antonio Garci - 10.05.2016
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            Lupe de la Vallina Lupe de la Vallina @lupedelavallina Fotógrafo profesional Boadilla del Monte, Spain
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            15,023
            • Photography
            • Fight, care, crown.. Photograph, Mobile Photograph, and Portrait Photograph project by Lupe de la Vallina - 03.08.2019
            • Vigilante. Photograph, and Portrait Photograph project by Lupe de la Vallina - 07.16.2018
            • Summer afternoon - María Almenta. Photograph project by Lupe de la Vallina - 07.02.2018
            • Paula. Photograph project by Lupe de la Vallina - 06.25.2018
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            Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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            306,953
            • Film, Video & TV
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            • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
            • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
            • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
            • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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            Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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            705,464
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            • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
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            • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
            • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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            Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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            400,667
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            • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
            • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
            • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
            • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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