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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Rafael del Canto Rozas

Rafael del Canto Rozas

@rdelcanto

Tulsa, Chile

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    Isabella Saes Isabella Saes @isabellasaes São Paulo, Brazil
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    • Locução para filme publicitário - Casa Shopping. Music, Film, Video, and TV project by Isabella Saes - 05.18.2021
    • Aquelas Duas Podcast - Episódio: O polvo prático. Music project by Isabella Saes - 05.02.2021
    • Aquelas Duas Podcast - Episódio: A redenção dos bichos do mato. Music project by Isabella Saes - 05.02.2021
    • Aquelas Duas Podcast - Episódio: Economia Grisalha. Music project by Isabella Saes - 05.02.2021
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    Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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    • Graphic Design
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    • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
    • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
    • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
    • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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    Daniela Garza Daniela Garza @madebylunch Diseñadora gráfica y fundadora de Onnela Studio (antes Mexicana Studio). Barcelona, Spain
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      • Xhal Café - Specialty Coffee and Coffee Shop. Design, Br, Strateg, Br, ing & Identit project by Daniela Garza - 03.10.2022
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      Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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        • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
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        Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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        • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
        • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
        • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
        • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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        Isa Macías Isa Macías @isamacias Diseño + Desarrollo web Sevilla, Spain
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          • My course project: Code-free web design with Elementor and WordPress. Web Design, Portfolio Development, App Design, and Digital Product Design project by Isa Macías - 05.22.2023
          • INNIA Beauty. Web Design, Art Direction, Br, ing & Identit project by Isa Macías - 11.01.2021
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          Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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            • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
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            • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
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            David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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            • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
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            • El Presente es digital. CEPYME podcast. Podcasting project by David Mulé Rebecchi - 02.08.2022
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            Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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              • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
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              Yeray Martín Perdomo Yeray Martín Perdomo @yeray_martin_perdomo Director de fotografía, Director Documentales, Operadora Drones Madrid, Spain
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                • Grados UE Real Madrid Baloncesto / Operador Drone. Video project by Yeray Martín Perdomo - 12.13.2019
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                la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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                • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
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                • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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