My project in Logo Design: From Concept to Presentation course

The logo in my final project is based on a real-world situation. It is a client that asked to create a brand that could represent the four services that they provide which are sales flowers (being the main service of them), authentic furniture from Congo, lingerie and groceries.

Authentique is a company established in Congo, specifically in the Lubumbashi city. It provides 4 services, mentioning the first one which is the sale of flowers, being the main service of the company, and the other departments include sales of lingerie, authentic furniture from congo and grocery (épicerie) shop.
The company has been facing a slight struggle because they do not have any kind of identity in order to represent the 4 services in such places as business cards, banners, smartphones, and other stationary equipment.

The following questions were asked to the client:
1. How do you describe your company's services and/or products?
My establishment is mainly based on the sale of flowers (florist) who want to promote the know-how of local and national artisans in my city and will be endowed with sub-branches including a delicatessen and a furniture creation shop as well as a creation department lingerie.

2. Which Logos do you like?
Simple and sophisticated

3. What do you want your logo to accomplish?
...

4. Who are your main competitors?
Dans mon jardin , Esther fleurs and floral

5. Do you have any colour preferences?
Natural colour and black

6. Do you have any font that I should consider?
No

7. Do you have a slogan, tagline or motto? Does it need to be incorporated in your logo?
Le savoir faire congolais. No.

8. Which brands inspire you?
La boutique de Joachim on Instagram

9. What is the main age range of your target customer base?
18+

10. Do you have any specific idea for your logo?
Not really.