Mi Proyecto: Introducción al e-mail marketing con Mailchimp

2 comments

• nestor_tejero

  Teacher Plus

  19.04.2020 at 23:44

  

  Hello @virginia_garciachicote !

  I really like the campaign. It is simple and direct. It sure works very well.

  Here are some improvements that I would make. Some of them are very subjective, but I will release them to you in case they could help you:

  - If the training is free, I would highlight it in the message. It is usually a good lever, like saying that it is something exclusive
  - I miss putting at least the short table of contents of the course, especially if the goal is for people to go directly to enroll
  - I also miss the speaker
  - We, when we do workshops and promote them, we usually divide the communication into two parts and put 2 calls to action: one at the top as you have put it for those who are clear with little information and another below putting that additional information such as the speaker and table of contents.
  - As for the call to action, it is fine, but in the links, it is better not to use "here". We always recommend adding some value and avoiding words that don't actually say anything
  - Also, I like to put the verb from the reader's point of view: "Sign up". You could put a "Sign me up now" to give it a sense of urgency
  - Finally, I would separate the call to action a bit more from the logo below. Visually, since there are two masses of orange color, the attention could be dispersed and the call to action more unnoticed. It would give it a little more air.

  If you have any questions, comment and I will gladly answer.

  See you soon!

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• virginia_garciachicote

  20.04.2020 at 13:29

  

  Thank you very much @nestor_tejero

  I take into account all your recommendations for the next newsletters, they are very useful.

  See you soon!

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