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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Dusty Davila

Dusty Davila

@prinse_d

Saratoga, Ecuador

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Dusty Davila

Courses

  • Transform Your Art into a Profitable Business. Marketing, and Business course by Hannah Stelter

    Transform Your Art into a Profitable Business

    A course by Hannah Stelter

    Marketing, and Business

  • Content Creation and Editing for Instagram Stories. Photography, Video, Marketing, and Business course by Mina Barrio

    Content Creation and Editing for Instagram Stories

    A course by Mina Barrio

    Photography, Video, Marketing, and Business

See all their courses

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  • Dusty Davila – @prinse_d
    • Photography
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    See more...

Joined September 2024
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