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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Martin Amado Hidalgo Ortiz

Martin Amado Hidalgo Ortiz

@platinumrecords

Santiago De Los Caballeros, Dominican Republic

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Martin Amado Hidalgo Ortiz

Me gusta aprender mucho

Courses

  • Vectorial Animation Frame by Frame Style with After Effects. 3D, and Animation course by Pablo Cuello

    Vectorial Animation Frame by Frame Style with After Effects

    A course by Pablo Cuello

    3D, and Animation

  • Photograph Retouching and Visual Effects with Photoshop. Photography, and Video course by Mario Olvera

    Photograph Retouching and Visual Effects with Photoshop

    A course by Mario Olvera

    Photography, and Video

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  • Mi Proyecto del curso: Retoque fotográfico y efectos visuales con Photoshop. Photo Retouching project by Martin Amado Hidalgo Ortiz - 06.08.2019

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  • Martin Amado Hidalgo Ortiz – @platinumrecords
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Joined December 2018
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  • Mi Proyecto del curso: Retoque fotográfico y efectos visuales con Photoshop. Photo Retouching project by Martin Amado Hidalgo Ortiz - 06.08.2019

    Mi Proyecto del curso: Retoque fotográfico y efectos visuales con Photoshop

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