A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@pcp812
Kagoshima, Japan
I'm a professional author looking to improve my drawing skills.
A course by Ariel Olivetti
Illustration
2013 - 2015
2003 - 2006
2002 - 2003