Paula García Fernández

Hi! I’m Paula – but you can call me Lita!

I’m a Málaga-born creative with a deep passion for communication, design, and visual storytelling. The cultural richness of southern Spain has shaped not only who I am, but also how I approach every project—with sensitivity, personality, and meaning.

I hold a degree in Advertising and Public Relations, and I’ve complemented my academic background with training in visual design, digital marketing, and brand strategy. My professional experience spans motion graphics, editorial design, UI/UX, and 360° communication campaigns.

Three pillars define my work: creativity, structure, and discipline. I strive to build a balance between visual impact and strategic purpose—designs that not only look great but resonate and perform.

Currently, I’m expanding my profile with an MBA specializing in Business Intelligence, to connect creativity with data and design solutions that are both human and high-performing.