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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Patricia Fernández Varela

Patricia Fernández Varela

@patricia_varela

Diseñadora digital

Madrid, Spain

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  • narizdepalhaco narizdepalhaco @narizdepalhaco Aveiro, Portugal
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    • Design
    • Branding & Identity
  • Bebbble Bebbble @bebbble I'm here to help! New York, United States
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    1,134
    • Design
    • Things to remember when engaging on Bebbble!. Growth Marketing, Traditional illustration, and UX / UI project by Bebbble - 02.17.2021
    • Unsolicited Visual Identity. Br, ing, Identit, Graphic Design, and Logo Design project by Bebbble - 06.17.2020
    • PawPlex Visual Identity. Br, ing, Identit, and Graphic Design project by Bebbble - 12.10.2020
    • Photography As A Career Choice Vol.2. Fashion Photograph project by Bebbble - 10.10.2020
  • Ile Machado Ile Machado @ilecollages Designer São Paulo, Brazil
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    10
    • Digital Design
    • Collage
    • Fibonacci. Traditional illustration, and Digital Illustration project by Ile Machado - 01.16.2020
    • Convoque o seu buda (criolo). Animation, Design, Digital Design, Traditional illustration, and Digital Illustration project by Ile Machado - 02.15.2019
    • Boy. Collage, Digital Design, Traditional illustration, and Digital Illustration project by Ile Machado - 01.18.2020
    •  Eclipse in Leo. Collage, Photographic Lighting, and Digital Illustration project by Ile Machado - 08.10.2018
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    Alex Alsina Alex Alsina @alsina_creative Freelance Graphic Designer & Photographer, Creative Content creator Barcelona, Spain
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    3
    • Design
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    • Miu Miu light & colour studio shoot. Photograph, Art Direction, and Advertising project by Alex Alsina - 12.02.2021
    • Studio product shoot at the studio - Lauren Ralph Lauren. Advertising, Photograph, and Art Direction project by Alex Alsina - 11.30.2021
    • - Candy Watch - Watch shoot at the studio. Watch by Bamford London. Photograph, Advertising, and Art Direction project by Alex Alsina - 10.08.2021
  • Antonio Foguet Antonio Foguet @sepul Diseñador gráfico, motion graphics , 3D artist e ilustrador Alcala de Henares, Spain
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    66
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    • Recicladores: the guardian. Traditional illustration, Character Design, Comic, and 3D project by Antonio Foguet - 03.15.2022
    • Recicladores: Némesis. Traditional illustration, 3D, and Character Design project by Antonio Foguet - 02.02.2022
    • Recicladores estelares. Traditional illustration, and 3D project by Antonio Foguet - 08.31.2021
    • Cañon medieval. Diorama digital.. Traditional illustration, and 3D project by Antonio Foguet - 05.08.2021
  • Maria Garcia Maria Garcia @merygarcialuque Almería, Spain
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    • Photography
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    • Mi proyecto del curso: Introducción a la fotografía newborn. Photograph, Portrait Photograph, Studio Photograph, Lifest, le Photograph & Interior Photograph project by Maria Garcia - 08.20.2023
    • Mi Proyecto del curso: Fotografía de boda. Photograph, Portrait Photograph, Documentar, Photograph, and Photographic Composition project by Maria Garcia - 06.01.2021
    • Proyecto PL Architecture. Br, ing, Identit, Graphic Design, and Logo Design project by Maria Garcia - 07.01.2021
    • Desarrollo de un manual de identidad corporativa (PL Architecture). Design, Br, ing, Identit, Design Management, and Marketing project by Maria Garcia - 06.01.2021
  • kdosmad kdosmad @kdosmad Madrid, Spain
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    • Luis Ortega León Luis Ortega León @el_leon_ortega Puebla, Mexico
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      8
      • Design
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      • La5inco. Film, Video, and TV project by Luis Ortega León - 11.23.2017
    • Carlos Gomez Carlos Gomez @carlosarizagomez Barranquilla, Colombia
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      3
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      286,439
      • Design
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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      Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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      40,568
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      • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
      • Un mundo sin límites. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
      • Backstage Colección. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
      • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
    • Luna Domínguez Luna Domínguez @ldm Diseño Gráfico - Fotocomposición - Edición Vídeo Madrid, Spain
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      7
      • Film, Video & TV
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      • Cambio de estación. Graphic Design, Traditional illustration, Photograph, and Post-production project by Luna Domínguez - 06.07.2016
      • Juega. Graphic Design, and Traditional illustration project by Luna Domínguez - 03.06.2016
      • Skull Skater. Graphic Design, and Traditional illustration project by Luna Domínguez - 03.06.2016
      • The harvest. Matte Painting.. Graphic Design, Photograph, Post-production, Film, Video, TV, and Traditional illustration project by Luna Domínguez - 11.30.2015
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