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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Pahi Macias

Pahi Macias

@pahi28

Nogales, Mexico

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Pahi Macias

Hello world :) I'm a designer for pleasure, a writer for passion and a weirdo for nature.

Courses

  • Introduction to 3D Fashion Design with CLO. 3D, Animation, and Fashion course by Soledad Gallardo

    Introduction to 3D Fashion Design with CLO

    A course by Soledad Gallardo

    3D, Animation, and Fashion

  • Digital Streetwear Design in CLO 3D and Cinema 4D. 3D, Animation, and Fashion course by Stephy Fung

    Digital Streetwear Design in CLO 3D and Cinema 4D

    A course by Stephy Fung

    3D, Animation, and Fashion

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Course lists

  • Marca Marca Marca

    Marca

    A list by Pahi Macias

    0
  • Programas Programas Programas

    Programas

    A list by Pahi Macias

    0
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Professional listing

  • Pahi Macias – @pahi28
    • Design
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    • 3D Character Design
    • Video Games
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Joined June 2020
4
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