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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Odet De Vuyst

Odet De Vuyst

@odetdevuyst

Affligem, Belgium

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    Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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    242,097
    • Design
    • Branding & Identity
    • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
    • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
    • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
    • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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    Gabriel Gomez Gabriel Gomez @gabriel_gomez Liège, Belgium
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    5,834
    • Traditional illustration
    • Fine Arts
    • Klaus Movie Backgrounds. Animation, Painting, and 2D Animation project by Gabriel Gomez - 08.27.2021
    • Klaus Movie Designs and research . Animation, 2D Animation, and Painting project by Gabriel Gomez - 08.27.2021
    • Personnal work. Traditional illustration, Painting, Animation, and Art Direction project by Gabriel Gomez - 08.27.2021
    • The Suicide Shop - Background color painting. Animation project by Gabriel Gomez - 08.27.2021
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    Fatinha Ramos Fatinha Ramos @fatinha_ramos Antwerp, Belgium
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    1,236
    • Design
    • Branding & Identity
    • BROWN GIRL MAGIC. Traditional illustration, and Children's Illustration project by Fatinha Ramos - 05.16.2020
    • COVID19, APART BUT ALWAYS TOGETHER. Creativit, and Traditional illustration project by Fatinha Ramos - 03.13.2020
    • MOTHER LANGUAGE, FATHER COUNTRY. Creativit, and Traditional illustration project by Fatinha Ramos - 05.16.2020
    • LOOKING FOR BEAUTY. Creativit, and Traditional illustration project by Fatinha Ramos - 01.06.2020
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    Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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    120,103
      • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
      • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
      • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
      • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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      Sarah Stokes Sarah Stokes @sarah_stokes Gallery representation outside of U.K. Upper Arley, United Kingdom
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      206,163
      • Watercolor Painting
      • 👀 Tune into our Q&A session with Sarah and Katarzyna! . Watercolor Painting project by Sarah Stokes - 07.18.2025
      • 🥳Free video of a watercolour Stag painted in CMYK . Watercolor Painting project by Sarah Stokes - 07.08.2025
      • Free Live Instagram Feed Capturing Light . Watercolor Painting project by Sarah Stokes - 07.01.2025
      • Expressive watercolour Squirrel . Watercolor Painting project by Sarah Stokes - 02.23.2025
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      Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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      387,517
      • Traditional illustration
      • Fine Arts
      • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
      • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
      • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
      • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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      Joel Santana Joel Santana @officialartofsantana Character Designer and Concept Artist - for hire Tampa, United States
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      76,310
      • Traditional illustration
      • Fine Arts
      • So Happy Together. Traditional illustration, and Painting project by Joel Santana - 02.03.2023
      • Happy Birthday Dr Seuss . Traditional illustration project by Joel Santana - 03.02.2020
      • Steampunk Pinocchio . 3D Character Design, and Digital Illustration project by Joel Santana - 11.20.2019
      • 1000 Words. Character Design, and Digital Illustration project by Joel Santana - 07.20.2019
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      Fernando Neyra Moreta Fernando Neyra Moreta @fn23grafica Córdoba, Argentina
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      92,685
      • Traditional illustration
      • Fine Arts
      • Mi proyecto del curso: Posproducción creativa de renders arquitectónicos con Photoshop. Architecture, Digital Illustration, Digital Architecture, Architectural Illustration, and ArchVIZ project by Fernando Neyra Moreta - 10.11.2022
      • Casa Montañita. 3D, Architecture, Digital Design, and Digital Illustration project by Fernando Neyra Moreta - 04.10.2021
      • Obra Mendoza by ESTUDIO TABLON. 3D, Architecture, Digital Architecture, Interior Architecture, and Architectural Illustration project by Fernando Neyra Moreta - 03.08.2021
      • Casa en la Yunga. Architecture, Digital Architecture, Graphic Design, Photograph, Architectural Illustration, and Social Media project by Fernando Neyra Moreta - 06.20.2020
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      Ale Casanova Ale Casanova @casanova_ale Valencia, Spain
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      194,991
      • Traditional illustration
      • Fine Arts
      • Calavera al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Bodegón al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Calavera en blanco y negro al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Simple still life in oil.. Oil Painting project by Ale Casanova - 11.20.2020
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      ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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      235,873
      • Fine Arts
      • Sketching
      • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
      • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
      • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
      • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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      Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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      236,888
      • Traditional illustration
      • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
      • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
      • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
      • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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      Andrea Jen Andrea Jen @andrea_jen Autora de cómics, Ilustradora Buenos Aires, Argentina
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      168,600
      • Traditional illustration
      • Fine Arts
      • To school on a motorcycle. Character Design project by Andrea Jen - 10.21.2024
      • My course project: Manga-style portraits in watercolor. Traditional illustration, Character Design, Comic, Watercolor Painting, and Manga project by Andrea Jen - 04.04.2023
      • Alice in Wonderland Revisited. Traditional illustration project by Andrea Jen - 10.26.2022
      • Sailor Moon Redraw Challenge por Andrea Jen. Drawing, and Character Design project by Andrea Jen - 05.20.2020
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      Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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      364,526
      • Traditional illustration
      • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
      • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
      • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
      • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      577,413
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      623,551
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      431,651
      • Branding & Identity
      • Art Direction
      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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      125,579
      • Advertising
      • Art Direction
      • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
      • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
      • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
      • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
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      Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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      169,613
      • Design
      • Traditional illustration
      • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
      • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
      • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
      • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      410,157
      • Fine Arts
      • Arts & Crafts
      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Puño Puño @puno Medellín, Colombia
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      859,175
      • Traditional illustration
      • Photography
      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
      1. Creatives
      2. Affligem, Belgium
      3. Traditional illustration in Affligem, Belgium
      4. Odet De Vuyst

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