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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Marta Segado Pardo

Marta Segado Pardo

@ny1a

Sant Boi de Llobregat, Spain

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Marta Segado Pardo

Courses

  • Audiovisual Storytelling for Social Media. Marketing, and Business course by Josune Imízcoz

    Audiovisual Storytelling for Social Media

    A course by Josune Imízcoz

    Marketing, and Business

  • Cookie Decoration with Royal Icing for Beginners. Craft, Design, and Culinary course by VanilleCouture (Lili Cuéllar y Willie Soto)

    Cookie Decoration with Royal Icing for Beginners

    A course by VanilleCouture (Lili Cuéllar y Willie Soto)

    Craft, Design, and Culinary

See all their courses

Professional listing

  • Marta Segado Pardo – @ny1a
    • Design
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    See more...

Joined September 2020
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  • Josune Imízcoz
  • VanilleCouture (Lili Cuéllar y Willie Soto)
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  • Jennifer

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