[Surrealism: A Century of Inspiration for Contemporary Creativity. Discover how this artistic movement revolutionized art. Surrealism: how to unleash your creativity beyond reason. Surrealism was one of the most influential artistic movements of the 20th century. It was born out of the desire to free the mind from the limitations of reason and explore the subconscious as an inexhaustible source of creation. One hundred years later, its principles continue to inspire artists, designers and creators of all disciplines. In a world dominated by immediacy and digital logic, surrealism invites us to recover wonder, intuition and the irrational. In this article we will explore how to apply its ideas in contemporary creative processes to unlock new forms of expression. A brief overview of surrealism. Surrealism emerged in the aftermath of World War I as a reaction to the extreme control and rationality that characterized the society of the time. Inspired by the psychoanalysis of Freud and earlier artistic avant-gardes, this movement sought to free the imagination from the stranglehold of logic. Among its main referents were André Breton, considered its founder, together with figures such as Salvador Dalí, René Magritte, Max Ernst, Leonora Carrington and Remedios Varo. They all shared an essential idea: art should be a vehicle to access the unconscious and express the invisible. Their key concepts-automatism, dream, chance, juxtaposition and unconscious symbolism-remain pillars for those seeking a freer and more authentic creativity.
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Rotorua, New Zealand
