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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Jose Barletti

Jose Barletti

@nkro2000

Lima District, Peru

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    Alicia Sanz Alicia Sanz @alicia_sanz Diseñadora y técnica de interiores Madrid, Spain
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    87,150
    • Interior Design
    • Industrial Design
    • Hungry Angelina. Interior Design project by Alicia Sanz - 07.19.2020
    • Misako. Interior Design project by Alicia Sanz - 03.01.2018
    • Bodega Bilbao. Interior Design project by Alicia Sanz - 07.30.2018
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    Julio Rojas Julio Rojas @juliowriter Guionista de cine y tv, escritor, consultor de guiones. coordinador y director de contenidos en TV y productoras y profesor de guión con mas de 20 años de experiencia en el rubro. Tulsa, Chile
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    116,500
    • Creative Consulting
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    • Audio series, un nuevo formato para narrar.. Writing project by Julio Rojas - 11.14.2020
    • EL VISITANTE EXTRANJERO.. Film, Video, and TV project by Julio Rojas - 12.02.2019
    • En la cama. Film project by Julio Rojas - 07.08.2019
    • la vida de los peces. Film project by Julio Rojas - 07.08.2019
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    Albert Monteys Homar Albert Monteys Homar @albertmonteys Barcelona, Spain
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    6,794
    • Traditional illustration
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    • Solid State. Graphic novel.. Comic project by Albert Monteys Homar - 06.25.2019
    • El Show de Albert Monteys. Traditional illustration project by Albert Monteys Homar - 06.25.2019
    • Hacer Tebeos. Ilustración para redes.. Traditional illustration project by Albert Monteys Homar - 06.25.2019
    • Portada para el anuario de cómics Jotdown 2019. Traditional illustration project by Albert Monteys Homar - 06.25.2019
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    Gonzalo Cordero de Ciria Gonzalo Cordero de Ciria @gonzalo_cordero Director de Arte, Animación 2D, diseñador gráfico, motion graphics, storyboards, profesor ... Madrid, Spain
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    6,983
    • Animation
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    • Ideas extrañas del hijo de un animador. Animation, and Education project by Gonzalo Cordero de Ciria - 09.18.2017
    • Rotoscopy performed for el curso de Domestika.. Animation, and Fine Arts project by Gonzalo Cordero de Ciria - 09.11.2016
    • C+D Premio nacional de diseño para canal+. Animation, and Motion Graphics project by Gonzalo Cordero de Ciria - 07.04.2016
    • Veda abierta. Animation, and TV project by Gonzalo Cordero de Ciria - 07.04.2016
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    Puño Puño @puno Medellín, Colombia
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    863,800
    • Traditional illustration
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Iván Mayorquín Iván Mayorquín @ivanmayorquin illustrator / Comic artist Mazatlán, Mexico
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    5,064
    • Design
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    • Pictoline Stickers vs. COVID-19. Traditional illustration project by Iván Mayorquín - 03.29.2020
    • Pictoline Cartas Proust. Product Design, and Traditional illustration project by Iván Mayorquín - 01.29.2019
    • Pizza Sandwich T01 . Comic, and Traditional illustration project by Iván Mayorquín - 11.11.2019
    • BUQUE personajes :). Traditional illustration project by Iván Mayorquín - 11.16.2018
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    Numecaniq Numecaniq @numecaniq Director / Diseñador / Animador Mexico City, Mexico
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    98,384
    • Animation
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    • Hermes | Adult swim. Traditional illustration, Motion Graphics, Film, Video, TV, Animation, and 2D Animation project by Numecaniq - 11.05.2022
    • Nope. Traditional illustration, Motion Graphics, Film, Video, TV, Art Direction, and 2D Animation project by Numecaniq - 07.17.2022
    • Cerveza Victoria “Nuestras manos”. Motion Graphics, Traditional illustration, Animation, Character Design, Art Direction, and 2D Animation project by Numecaniq - 04.23.2022
    • Rick and Morty FOOD. Animation, Traditional illustration, Motion Graphics, Character Animation, and 2D Animation project by Numecaniq - 08.05.2019
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    Mariano Rivas Mariano Rivas @marianitomotion Diseñador Digital 2D/3D - Desarrollador de Videojuegos - Formador Madrid, Spain
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    11,237
    • Design
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    • Monument Valley Fan Art con MagicaVoxel. Concept Art project by Mariano Rivas - 07.19.2018
    • Crossy Road Fan Art con MagicaVoxel. 3D, Art Direction, To, and Design project by Mariano Rivas - 07.12.2018
    • Devil Wheels - Curso Diseño y programación de videojuegos. 3D, Art Direction, Design, Game Design, Interactive Design, Traditional illustration, and Multimedia project by Mariano Rivas - 11.04.2015
    • Desafio Ñ - Videojuego Multiplataforma. 3D, Br, ing, Identit, Programming, Art Direction, and Game Design project by Mariano Rivas - 12.31.2013
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    Pablo Buratti Pablo Buratti @pabloburatti Illustrator, Storyboard Artist & Concept Artist Madrid, Spain
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    13,263
    • Design
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    • Culpa Mía / My Fault - Storyboards. Traditional illustration, Film, Video, TV, Stor, board, and Film project by Pablo Buratti - 06.14.2023
    • Strange Way of Life - Storyboards & Concept Art. Traditional illustration, Stor, board, Concept Art, and Film project by Pablo Buratti - 05.28.2023
    • Warrior Nun - Storyboards. Traditional illustration, Film, Video, TV, Stor, and board project by Pablo Buratti - 11.30.2022
    • La Alarma (Historias para no dormir T2) - Storyboards. Traditional illustration, Film, Video, TV, Stor, and board project by Pablo Buratti - 11.10.2022
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    Jordi Ros Jordi Ros @jor_ros Artist, Illustrator and Designer Barcelona, Spain
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    4,167
    • Design
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    • Patron Saints of Nothing by Penguin Random House. Character Design, and Traditional illustration project by Jordi Ros - 06.15.2018
    • BRUT Magazine. Traditional illustration project by Jordi Ros - 03.06.2018
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    • EVISU Fashion editorial. Advertising, and Character Design project by Jordi Ros - 09.15.2017
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    Ed Vill Ed Vill @edvill Mexico City, Mexico
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    • Milton the Monster Comic Book. Traditional illustration, T, pograph, and Character Design project by Ed Vill - 02.03.2023
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    • Live from Bedrock: The Record Player! 🎶 🦕 🦖. Traditional illustration, Digital Illustration, Music, Art Direction, Character Design, Comic & Instagram project by Ed Vill - 05.13.2022
    • But first, Coffee! Antes y Después . Traditional illustration, Pencil Drawing, and Digital Drawing project by Ed Vill - 05.12.2022
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    Paco Roca Paco Roca @pacoroca Valencia, Spain
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    15,673
    • Fine Arts
    • El Tesoro del Cisne Negro . Comic project by Paco Roca - 11.28.2018
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    Gabriel Rodríguez Gabriel Rodríguez @gr_comics Tulsa, Chile
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    7,788
    • Design
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    • IDW Publishing Comics Covers. Comic, and Traditional illustration project by Gabriel Rodríguez - 07.09.2019
    • H.G.Wells' The Island Of Dr. MOREAU. Novela gráfica, 2019.. Comic, and Traditional illustration project by Gabriel Rodríguez - 07.09.2019
    • Little NEMO Return To Slumberland. Novela gráfica, 2015.. Comic, and Traditional illustration project by Gabriel Rodríguez - 07.09.2019
    • SWORD of AGES Vol.1: Avalon. Novela gráfica, 2018. Comic, and Traditional illustration project by Gabriel Rodríguez - 07.09.2019
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    Hernán Caffiero Hernán Caffiero @hernancaffiero Director de Cine & Showrunner Tulsa, Chile
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    3,808
    • Film
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    • Una Historia Necesaria (The Suspended Mourning). Film, Video, TV, and TV project by Hernán Caffiero - 09.11.2017
    • El Sueño de Todos. 3D, and Film project by Hernán Caffiero - 05.05.2014
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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    384,761
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      Diffferent Diffferent @malviviendo Productora Audiovisual Sevilla, Spain
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      1,986
      • Film, Video & TV
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      Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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      39,327
      • Advertising
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      • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
      • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
      • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
      • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      400,667
      • Design
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,683
      • Typography
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      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      705,464
      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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      77,375
        • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
        • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
        • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
        • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
      • Karina Puente Frantzen Karina Puente Frantzen @karinapuentef Arquitecta e ilustradora Lima, Peru
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        55
        • Architecture
        • Traditional illustration
        • Plaza De BArcelona - Curso Maru Godas. Drawing project by Karina Puente Frantzen - 01.30.2025
        • Mi proyecto del curso: Sketchbook pictórico en gouache. Sketching, Drawing, Traditional illustration, Architectural Illustration, Sketchbook, and Gouache Painting project by Karina Puente Frantzen - 10.24.2024
        • Mi proyecto del curso: Ilustración para estampados con alma. Traditional illustration, Pattern Design, Vector Illustration, and Printing project by Karina Puente Frantzen - 01.10.2023
        • Mi Proyecto del curso: Sketchbook para coleccionar ideas ilustradas. Drawing project by Karina Puente Frantzen - 03.09.2021
      • Héctor Chumpitazi Cadillo Héctor Chumpitazi Cadillo @xion81 Comunicador, marketing digital, diseñador gráfico, editor de video Lima, Peru
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        • Animation
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        • Infografía SisFo. Graphic Design, Traditional illustration, Design & Infographics project by Héctor Chumpitazi Cadillo - 10.06.2022
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