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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Nereida Diaz

Nereida Diaz

@nerida_c_d_v

Granada, Spain

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    Nimrod Villar Nimrod Villar @nimrodarte Lima, Peru
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    • Design
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    • Venom movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • The Nun movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Rampage movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Aquaman animacion corta. 2D Animation project by Nimrod Villar - 06.23.2019
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    Ana Galvañ Ana Galvañ @ana_galvan Ilustradora Madrid, Spain
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    • Traditional illustration
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    • Vanth. Traditional illustration project by Ana Galvañ - 11.30.2016
    • TruenoRayo Fest. Graphic Design, Traditional illustration, T, and pograph project by Ana Galvañ - 04.06.2016
    • Voltio Magazine #1. Traditional illustration project by Ana Galvañ - 04.06.2016
    • VI Design Conference. Traditional illustration project by Ana Galvañ - 03.31.2016
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    Abraham García Abraham García @abraham_garcia Diseñador Visual Acámbaro, Mexico
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    • Traditional illustration
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    • Barack Obama. Traditional illustration project by Abraham García - 07.11.2023
    • Joe Biden Poster . Editorial Illustration project by Abraham García - 01.10.2021
    • Better call Mike poster . Poster Design, Graphic Design, T, pograph, Design, and Vector Illustration project by Abraham García - 07.02.2020
    • Victoria beer, Day of the Dead. Traditional illustration, and Packaging project by Abraham García - 01.22.2020
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Aníbal Pantoja Aníbal Pantoja @anibalpantoja ilustrador-tatuador Mexico City, Mexico
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    • Traditional illustration
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    • Mandala y amapolas. Blackwork.. Fine Arts, Design, Editorial Design, Photograph, and Traditional illustration project by Aníbal Pantoja - 05.16.2016
    • Sneaker Fever MX 2016. Sneaker head.. Street Art, Fine Arts, Br, ing, Identit, Art Direction, Design, Shoe Design, Character Design, Graphic Design, Painting, and Advertising project by Aníbal Pantoja - 05.16.2016
    • Serpiente. Free hand.. Street Art, Fine Arts, Design, Jewelr, Design, and Traditional illustration project by Aníbal Pantoja - 05.16.2016
    • Peace.. Fine Arts, Design, Traditional illustration, and Painting project by Aníbal Pantoja - 05.16.2016
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    Juan Villamil Juan Villamil @juansinmiedo Ilustrador Bogota, Colombia
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    • Street Art
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    • Vectorama vol.2. Digital Architecture, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.23.2019
    • Poster Collection. Poster Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Vectorama. Traditional illustration, Digital Illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Bacánika Visual Hall . Set Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • 3D
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
  • Javier Lirio Javier Lirio @javierlirio25 Jaén, Spain
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    • Copywriting
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  • Yair Emanuel Merip Rodríguez Yair Emanuel Merip Rodríguez @yairmeripr Cantante profesional, compositor, intérprete. Edición e fotografías y vídeos, diseño gráfico, redes sociales, producción musical, videojuegos. Linares, Spain
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    Akimaro Akimaro @akimaro Chihuahua, Mexico
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    • Branding & Identity
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    • FROSTBOND THE MOVIE. Traditional illustration, Character Design, Comic, and Design project by Akimaro - 12.03.2021
    • Minicómics. Comic, and Traditional illustration project by Akimaro - 10.06.2022
    • Parellet. Digital Illustration project by Akimaro - 03.28.2019
    • Stars guided me to you. Digital Illustration project by Akimaro - 08.28.2020
  • Francisco Díaz Francisco Díaz @frandi Las Palmas, Spain
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