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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Nélida Pérez

Nélida Pérez

@nelberry

Modeladora 3D

Santa Cruz de Tenerife, Spain

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    Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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    254,597
    • Photography
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    • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
    • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
    • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
    • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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    Angel Fernandes Angel Fernandes @fernandesangelj Environment Artist Buenos Aires, Argentina
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    12,555
    • Photography
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    • Drone Strike Force. 3D project by Angel Fernandes - 02.01.2020
    • Mossy Roof Material. 3D project by Angel Fernandes - 01.01.2020
    • Stone Floor with Snow. 3D, and Game Design project by Angel Fernandes - 12.09.2019
    • Giants Causeway - Substance Designer. 3D, and Video Games project by Angel Fernandes - 01.16.2019
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    Juan Paulo Mardónez Juan Paulo Mardónez @jpmardonez Tulsa, Chile
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    • Photography
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    • Champion Dog Razas Pequeñas. 3D, 3D Animation, Character Animation, 3D Character Design, and Advertising project by Juan Paulo Mardónez - 08.19.2019
    • Mobil, La Sangre de Porsche. 3D, 3D Animation, Character Animation, Digital Architecture, Concept Art, Lighting Design, 3D Modeling, Advertising, and VFX project by Juan Paulo Mardónez - 08.19.2019
    • Osos Metrogas. 3D, 3D Animation, Character Animation, and 3D Character Design project by Juan Paulo Mardónez - 08.19.2019
    • Champion Cat Maestro. 3D, 3D Animation, Character Animation, 3D Character Design, and 3D Modeling project by Juan Paulo Mardónez - 08.19.2019
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,170
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Iker J. de los Mozos Iker J. de los Mozos @ikerclon Head of Characters at Genies, Inc. Los Angeles, United States
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    12,159
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    • Prueba de deformación facial. 3D Animation, Character Animation, and Rigging project by Iker J. de los Mozos - 02.18.2020
    • Octopus Kid. Character Design, and Digital Illustration project by Iker J. de los Mozos - 10.04.2019
    • Fish and Chips. Lettering project by Iker J. de los Mozos - 09.27.2019
    • Moana - Pua - test facial. 3D, 3D Animation, 3D Character Design, 3D Modeling, and Rigging project by Iker J. de los Mozos - 10.26.2018
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    Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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    56,097
    • Design
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    • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, Game Design, To, Design, Character Design, and Sculpture project by Piti Piti - 12.17.2018
    • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
    • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
    • Pogo. To, and Design project by Piti Piti - 02.16.2017
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    TRIMONO TRIMONO @trimono Animación Madrid, Spain
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    8,434
    • Animation
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    • Monkey Love. Animation project by TRIMONO - 12.16.2015
    • Monkey Love. Animation, Art Direction, and Character Design project by TRIMONO - 02.09.2015
    • VH1. Animation, Art Direction, and TV project by TRIMONO - 05.14.2011
    • Paramount Comedy. Animation, Character Design, and TV project by TRIMONO - 09.09.2010
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    Puño Puño @puno Medellín, Colombia
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    859,175
    • Traditional illustration
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Charuca Vargas Charuca Vargas @charuca_vargas Barcelona, Spain
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    4,060
    • Design
    • Traditional illustration
    • Bolígrafos y llaveros Charuca. Product Design project by Charuca Vargas - 02.10.2019
    • Agenda Charuca Colección 18-19. Product Design project by Charuca Vargas - 02.10.2019
    • Agenda 100% Productividad. Product Design project by Charuca Vargas - 02.10.2019
    • Mi Proyecto del curso Crea un Art Toy. To, Design, Character Design, and Traditional illustration project by Charuca Vargas - 06.05.2014
  • Tania M Rodríguez Alonso Tania M Rodríguez Alonso @watashimegami Santa Cruz de Tenerife, Spain
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