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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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nardycampooo_82

nardycampooo_82

@nardycampooo_82

Bogota, Colombia

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  • Luis Martínez Luis Martínez @banderam Bogota, Colombia
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    637
      • Mi Proyecto del curso: Animación de cortinillas de televisión con Motion Graphics. 3D Animation, Art Direction, and Motion Graphics project by Luis Martínez - 03.17.2020
      • Mi Proyecto del curso: Dibujo para principiantes nivel -1. Fine Arts, Sketching, Drawing, Pencil Drawing, and Watercolor Painting project by Luis Martínez - 04.24.2019
      • Savage Font: Diseño tipográfico experimental con Processing. T, and pograph project by Luis Martínez - 09.10.2017
      • My Course Project: Art Direction with Cinema 4D. Art Direction project by Luis Martínez - 06.21.2017
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      Elena Pancorbo Elena Pancorbo @elena_pancorbo Ilustradora freelance Madrid, Spain
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      16,565
      • Design
      • Traditional illustration
      • Pastel and pencil process. Creativit, Portrait Drawing, and Traditional illustration project by Elena Pancorbo - 03.11.2021
      • Pastel and colored pencil illustration course project. Fine Arts, and Traditional illustration project by Elena Pancorbo - 02.22.2018
      • Print Your Life. Fine Arts, and Traditional illustration project by Elena Pancorbo - 10.28.2017
      • Fauna. Fine Arts, Traditional illustration, and Painting project by Elena Pancorbo - 11.30.2017
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      J.Alexander Guillen J.Alexander Guillen @jalexanderguillen Sr Concept artist/Visual development at Ubisoft Barcelona, Spain
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      14,766
      • Traditional illustration
      • Animation
      • Assassin's Creed: Valhalla. Film, Video, TV, Concept Art, Game Design, Game Design, and Traditional illustration project by J.Alexander Guillen - 12.16.2020
      • Blasphemous_Game. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 04.09.2020
      • Metroid. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 09.03.2019
      • Syfy covers. Concept Art, Drawing, and Video Games project by J.Alexander Guillen - 02.14.2019
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      Numecaniq Numecaniq @numecaniq Director / Diseñador / Animador Mexico City, Mexico
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      98,091
      • Animation
      • Film
      • Hermes | Adult swim. Traditional illustration, Motion Graphics, Film, Video, TV, Animation, and 2D Animation project by Numecaniq - 11.05.2022
      • Nope. Traditional illustration, Motion Graphics, Film, Video, TV, Art Direction, and 2D Animation project by Numecaniq - 07.17.2022
      • Cerveza Victoria “Nuestras manos”. Motion Graphics, Traditional illustration, Animation, Character Design, Art Direction, and 2D Animation project by Numecaniq - 04.23.2022
      • Rick and Morty FOOD. Animation, Traditional illustration, Motion Graphics, Character Animation, and 2D Animation project by Numecaniq - 08.05.2019
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      Pablo Salvaje Pablo Salvaje @pablosalvaje Artista Plástico, Creativo, Impresor Barcelona, Spain
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      22,059
        • PINZAT. Accessor, Design, and Printing project by Pablo Salvaje - 06.13.2018
        • Desigual Living Collection 2018. Interior Design, and Printing project by Pablo Salvaje - 04.11.2018
        • Mural Intervention in Assilah. Street Art, and Traditional illustration project by Pablo Salvaje - 05.22.2018
        • On The Island. Design, Printing, and Traditional illustration project by Pablo Salvaje - 06.15.2017
      • Nicolás Caballero Arenas Nicolás Caballero Arenas @nikoleto92 Bogota, Colombia
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        941
        • Photography
        • Video
        • Late Night.  project by Nicolás Caballero Arenas - 01.24.2017
      • Camilo José Rivera Varona Camilo José Rivera Varona @camilojosegrafico Bogota, Colombia
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        970
          • Extinction: 2D Digital Animation. Animation project by Camilo José Rivera Varona - 07.05.2017
        • Yeefry LC Yeefry LC @yeefry2010 Fotógrafo y diseñador gráfico freelance creativo. Bogota, Colombia
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          913
          • Design
          • Photography
          • Adventurous . Graphic Design, Set Design, Photograph, Photograph, Post-production, Audiovisual Production, Photo Retouching, and Design project by Yeefry LC - 08.15.2017
          • Fotografía Ilustrada. Graphic Design, Photograph, Photograph, and Post-production project by Yeefry LC - 08.01.2017
        • Teacher Plus
          Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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          410,157
          • Fine Arts
          • Arts & Crafts
          • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
          • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
          • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
          • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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          Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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          77,301
            • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
            • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
            • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
            • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
          • Teacher Plus
            Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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            866,707
            • Photography
            • Instagram Photography
            • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
            • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
            • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
            • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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            Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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            577,413
            • Traditional illustration
            • Fine Arts
            • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
            • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
            • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
            • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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            Roberto Núñez Roberto Núñez @piroshi Desarrollador de video juegos y Game designer Mexico City, Mexico
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            5,391
            • 3D
            • Animation
            • Roll the Donna. Programming, and Game Design project by Roberto Núñez - 07.31.2013
            • Bimboleros. Programming, and Game Design project by Roberto Núñez - 06.27.2014
            • Corre chapo corre. Programming, and Game Design project by Roberto Núñez - 07.14.2015
            • Tecolotes Sanborns. Programming, and Game Design project by Roberto Núñez - 06.04.2016
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            Violeta Hernández Violeta Hernández @soyvioleta Diseñadora Gráfica, Artista e Ilustradora. Mexico City, Mexico
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            23,117
            • Design
            • Traditional illustration
            • Wild.. Pencil Drawing, Character Design, and Watercolor Painting project by Violeta Hernández - 08.29.2018
            • Nuevo proyectoHabitante: 70 small drawings. . Drawing, Traditional illustration, and Watercolor Painting project by Violeta Hernández - 08.23.2018
            • Drawings 17'. Drawing, and Traditional illustration project by Violeta Hernández - 08.23.2018
            • Animals (Pencil + Watercolor on Cotton Paper).. Drawing, Traditional illustration, and Watercolor Painting project by Violeta Hernández - 08.23.2018
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            Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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            329,396
              • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
              • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
            • Teacher Plus
              Cherry Bomb Creative Co. Cherry Bomb Creative Co. @cherrybomb_creative Mexico City, Mexico
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              2,201
                • Awesome Coffee. Br, ing, Identit, Packaging, Design, Traditional illustration, Motion Graphics, and UX / UI project by Cherry Bomb Creative Co. - 02.03.2022
                • I am Hotteok. Br, ing, Identit, Design, and Traditional illustration project by Cherry Bomb Creative Co. - 10.01.2021
                • Ollies Burger. Br, ing, Identit, and Graphic Design project by Cherry Bomb Creative Co. - 04.25.2022
                • Friends. Br, ing, Identit, Graphic Design, and Packaging project by Cherry Bomb Creative Co. - 10.31.2021
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                MEMOMA Estudio MEMOMA Estudio @memomatv Diseño gráfico, Animación, Motion Graphics, diseño gráfico Mexico City, Mexico
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                20,183
                • Design
                • Photography
                • BAETULONA / EXHIBICIÓN. Fine Arts, Art Direction, and Graphic Design project by MEMOMA Estudio - 02.13.2012
                • CUT OUT FEST 2013 / Campaña Visual. 3D, Animation, Art Direction, Character Design, and Motion Graphics project by MEMOMA Estudio - 05.31.2013
                • LOGOS / LETTERING / CALLIGRAPHY. Calligraph, Graphic Design, T, and pograph project by MEMOMA Estudio - 07.04.2012
                • TENLEGS / START UP VIDEO. Animation, Br, ing, Identit, Character Design, Graphic Design, Traditional illustration, and Motion Graphics project by MEMOMA Estudio - 06.22.2014
              • Jose Rico Mira Jose Rico Mira @joserico Diseñador gráfico, ilustrador y programador de videojuegos Onil, Spain
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                498
                • Animation
                • Game Design
                • Mi Proyecto "libre" del curso Ilustración exprés con Illustrator y Photoshop. Traditional illustration project by Jose Rico Mira - 11.13.2015
              • Ro Ledesma Ro Ledesma @roledesma Ilustración & Diseño www.roledesma.com Barcelona, Spain
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                535
                • Design
                • Traditional illustration
                • PORTADA REVISTA NAMAKA 6. Editorial Design, and Traditional illustration project by Ro Ledesma - 05.16.2018
                • TALLER INFANTIL FANZINITZAAA'T!. Traditional illustration project by Ro Ledesma - 03.01.2018
                • NAMAKA MAGAZINE. Editorial Design, Traditional illustration, and Digital Illustration project by Ro Ledesma - 02.02.2018
                • Inktober 2017. Traditional illustration project by Ro Ledesma - 10.30.2017
              • Jose Cañete Campin Jose Cañete Campin @flydesign diseñador grafico, web, ilustrador Barcelona, Spain
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                501
                • Design
                • Traditional illustration
                • Branding - Tapias Motorsport. Design, and Graphic Design project by Jose Cañete Campin - 03.04.2018
                • Hombre Ojo. Photograph, Character Design, and Graphic Design project by Jose Cañete Campin - 05.05.2012
                • Mi Proyecto del curso: Estrategia de marca en Instagram. Design project by Jose Cañete Campin - 01.08.2021
                • Diseño de portadas de discos. Photographic Composition, and Photo Retouching project by Jose Cañete Campin - 04.26.2020
              • Teacher Plus
                Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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                167,449
                  • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
                  • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
                  • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
                  • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
                • Ana del Valle Seoane Ana del Valle Seoane @anadelvalleart Ilustradora y diseñadora gráfica y web Madrid, Spain
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                  508
                  • Design
                  • Traditional illustration
                  • ILUSTRACIÓN Y DISEÑO DE FIGURAS PARA SCALE 75: CHRONICLES OF RUN. Concept Art, Design, Character Design, Sculpture, Traditional illustration, and 3D Modeling project by Ana del Valle Seoane - 10.30.2018
                  • El Agua de la Vida | Doñana es arte. Traditional illustration project by Ana del Valle Seoane - 10.19.2017
                  • Catwoman. Traditional illustration project by Ana del Valle Seoane - 11.07.2017
                  • My Little Wonder Woman. Traditional illustration project by Ana del Valle Seoane - 07.31.2017
                • Roman Ortiz Roman Ortiz @erres Diseñador-Arquitecto de Interiores Alcala de Henares, Spain
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                  233
                  • Design
                  • 3D
                  • For Nº5. Fine Arts, Br, ing, Identit, Collage, Creative Consulting, Design, Graphic Design, and Traditional illustration project by Roman Ortiz - 06.30.2015
                  • CoraHEART. Fine Arts, Design, Graphic Design, and Painting project by Roman Ortiz - 06.30.2015
                  • Thoughts.... 3D, Interior Architecture, Fine Arts, Collage, Creative Consulting, Design, and Graphic Design project by Roman Ortiz - 06.30.2015
                  • FANTASY WORLS OF COLOUR. 3D, Interior Architecture, Fine Arts, Collage, Art Direction, Design, Graphic Design, Set Design, Photograph, L, scape Architecture, Photograph, Post-production, and Advertising project by Roman Ortiz - 06.16.2015
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                  Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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                  702,524
                  • Matte Painting
                  • Concept Art
                  • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
                  • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
                  • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
                  • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
                • Pablo Rocha Atrio Pablo Rocha Atrio @pablo_rocha_atrio ilustrador Madrid, Spain
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                  513
                  • Traditional illustration
                  • Comic
                  • Dosier 2021. Character Design, Traditional illustration, Art Direction, Comic, Drawing, Digital Illustration, Concept Art, Video Games, Artistic Drawing, Digital Drawing, Editorial Illustration, and Manga project by Pablo Rocha Atrio - 02.09.2022
                  • Tesla F20. Comic, Art Direction, Game Design, and Traditional illustration project by Pablo Rocha Atrio - 01.17.2018
                  • Weapon: Leah vs . Comic, Character Design, and Traditional illustration project by Pablo Rocha Atrio - 01.13.2018
                  • treasure. Traditional illustration project by Pablo Rocha Atrio - 09.28.2016
                • Plus
                  Andy García Cué Andy García Cué @andybrj Ilustración Oviedo, Spain
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                  446
                  • 3D
                  • Photography
                • Carla Lucena Carla Lucena @carlalucena Senior illustrator & graphic designer Madrid, Spain
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                  500
                  • Traditional illustration
                  • Branding & Identity
                  • Portadas para SHOP Magazine. Digital Illustration, Editorial Design, and Traditional illustration project by Carla Lucena - 05.01.2018
                  • Wildlife patterns. Traditional illustration, Pattern Design, and Product Design project by Carla Lucena - 10.20.2017
                  • The future of travel. Graphic Design, and Traditional illustration project by Carla Lucena - 10.20.2017
                  • British Airways - Perú. Art Direction, and Traditional illustration project by Carla Lucena - 08.31.2016
                • MentaChocolate MentaChocolate @i_vivancos diseño grafico Elche, Spain
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                  499
                  • Design
                  • Traditional illustration
                  • I love you. Traditional illustration project by MentaChocolate - 07.04.2011
                  • Carta para restaurante. Design project by MentaChocolate - 02.14.2011
                • Pablo Serrano Pablo Serrano @pabloserrano Barcelona, Spain
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                  501
                  • Design
                  • Traditional illustration
                  • Mata al DJ. Calligraph, Design, Traditional illustration, Br, ing, Identit, and Art Direction project by Pablo Serrano - 09.19.2014
                  • My Project from the Types with Class course. Br, ing, Identit, Art Direction, T, and pograph project by Pablo Serrano - 12.28.2014
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                  Puño Puño @puno Medellín, Colombia
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                  859,363
                  • Traditional illustration
                  • Photography
                  • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
                  • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
                  • Class notes. Traditional illustration project by Puño - 03.08.2017
                  • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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