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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Anderson Medeiros

Anderson Medeiros

@n4sc

Campina Grande, Brazil

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    Ramon Saroldi Ramon Saroldi @ramonsaroldi Rio de Janeiro, Brazil
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    5,459
    • Design
    • Branding & Identity
    • Vico Skywalker. Photograph, Post-production, Photo Retouching, Photomontage, and Matte Painting project by Ramon Saroldi - 11.03.2021
    • Volkswagen Teramont. 3D, Photograph, Post-production, Photo Retouching, and Photomontage project by Ramon Saroldi - 08.17.2021
    • Imaginary Friends. Photograph, Post-production, Photo Retouching, and Photomontage project by Ramon Saroldi - 08.13.2020
    • Medusa. Photo Retouching, Photomontage, Photograph, and Post-production project by Ramon Saroldi - 12.18.2019
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    Samuel Smith Samuel Smith @samuelsmith Visual Development/Color Artist for Animation Lila, France
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    34,473
    • Traditional illustration
    • Fine Arts
    • Klaus - Color Keys. Concept Art project by Samuel Smith - 06.20.2020
    • Fanarts. Traditional illustration project by Samuel Smith - 06.20.2020
    • Pirates - Short film in Development. 2D Animation, Concept Art, and Traditional illustration project by Samuel Smith - 06.20.2020
    • Various paintings. Concept Art, and Traditional illustration project by Samuel Smith - 06.19.2020
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    Juan Diego Vázquez Moreno Juan Diego Vázquez Moreno @juavazmor Desarrollador de juegos y aplicaciones móviles Sevilla, Spain
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    177,030
    • IT
    • Programming
    • Crossing Souls. Video Games project by Juan Diego Vázquez Moreno - 02.06.2018
    • Pixel Puzzle Mania. Video Games project by Juan Diego Vázquez Moreno - 12.01.2015
    • Odd Pic Out. Video Games project by Juan Diego Vázquez Moreno - 09.12.2013
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    89,344
    • Design
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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    Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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    41,658
    • Design
    • Traditional illustration
    • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,464
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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    194,665
      • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
      • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
      • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
      • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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      Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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      177,555
      • Photography
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      • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
      • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
      • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
      • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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      Nacho Yagüe Nacho Yagüe @nachoyague Art Director /Concept Art / Visual Development Barcelona, Spain
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      63,862
      • Traditional illustration
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      • Watch Dogs Legion. Everyday scenes. . Concept Art, Art Direction, and Video Games project by Nacho Yagüe - 11.11.2020
      • The white wall. Concept Art, and Art Direction project by Nacho Yagüe - 04.07.2020
      • Entering the Pizzathedral 🍕. Concept Art, and Video Games project by Nacho Yagüe - 04.03.2020
      • Proyecto de mi curso "Adobe photoshop para concept art". Concept Art, and Digital Illustration project by Nacho Yagüe - 01.01.2020
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