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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Bo Kalvslund

Bo Kalvslund

@monbo

Holstebro, Denmark

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    Anna Pepe Anna Pepe @annapepe Contemporary Artist Tbilisi, Georgia
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    • Artistic Drawing
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    • Creating Canvas + Filming. Arts, Crafts, Instagram, Acr, lic Painting, and Video project by Anna Pepe - 11.05.2022
    • Packaging + Filming. Arts, Crafts, Instagram, Video, and Packaging project by Anna Pepe - 10.20.2022
    • Ink Drawing + Filming. Drawing, Artistic Drawing, Figure Drawing, Video & Instagram project by Anna Pepe - 10.17.2022
    • Creating Canvas + Filming. Acr, lic Painting, Video, Traditional illustration & Instagram project by Anna Pepe - 05.05.2022
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    Chantal Matar Chantal Matar @chantalmatar Architectural and Generative Designer Inglaterra, United Kingdom
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    • NSC SCIENCE MUSEUM, Singapore, Zaha Hadid Architects . Design, and Architecture project by Chantal Matar - 05.28.2022
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    Cristina Córdova Cristina Córdova @cristinacordovastudio Mitchell County, United States
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      • Figurative Ceramic Sculpture By Cristina Córdova. Arts, Crafts, Fine Arts, and Sculpture project by Cristina Córdova - 12.09.2021
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      Ehab Alhariri Ehab Alhariri @archihab Dubai, United Arab Emirates
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      Arturo Tedeschi Arturo Tedeschi @arturotedeschi Architect and Computational Designer Milán, Italy
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      • Metabole with None collective .  project by Arturo Tedeschi - 11.01.2018
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      Phil Cuttance Phil Cuttance @philcuttance Designer / Maker London, United Kingdom
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      • My project for course: Decorative Object Design with Eco-Resins. Accessor, Design, Arts, Crafts, Furniture Design, Making, Interior Design, Decoration, Ceramics, and DIY project by Phil Cuttance - 10.23.2022
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      Agnès Ernoult Agnès Ernoult @agnesernoult_contact Cesson-Sévigné, France
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      • Les Dinos Décongelés 2. Traditional illustration, Picturebook, Watercolor Painting, Children's Illustration, and Children's Literature project by Agnès Ernoult - 03.14.2023
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      Luis Berrón Luis Berrón @luisberron Diseñador de joyería narrativa Mexico City, Mexico
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      • El Abrazo. Jewelr, and Design project by Luis Berrón - 12.08.2021
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      Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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      Saul Kim Saul Kim @saulkim Architectural Designer Cambridge, United States
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      Juan Diego Vázquez Moreno Juan Diego Vázquez Moreno @juavazmor Desarrollador de juegos y aplicaciones móviles Sevilla, Spain
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      Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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      Ricard López Iglesias Ricard López Iglesias @ricardilus Barcelona, Spain
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      • 2023 COLLECTION. Traditional illustration, Art Direction, Character Design, Editorial Design, Fine Arts, Graphic Design, Painting, Creativit, Drawing, Watercolor Painting, Portrait Drawing, Realistic Drawing, Artistic Drawing, Digital Drawing, and Digital Painting project by Ricard López Iglesias - 12.31.2022
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      Rafaela Delbon Rafaela Delbon @r_delbonjoias Designer de joias São Paulo, Brazil
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