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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Monica Lopez Armijo
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Monica Lopez Armijo

@momo_

San Salvador, El Salvador

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Monica Lopez Armijo

Estudiante de Artes Plasticas opción Diseño Gráfico.

Courses

  • Portrait Photographic with Scale Models. Photography, and Video course by Felix Hernandez Dreamphography

    Portrait Photographic with Scale Models

    A course by Felix Hernandez Dreamphography

    Photography, and Video

  • Amigurumi Design and Creation. Craft course by Príncipe del Crochet

    Amigurumi Design and Creation

    A course by Príncipe del Crochet

    Craft

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Course lists

  • mario lista mario lista mario lista

    mario lista

    A list by Monica Lopez Armijo

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Professional listing

  • Monica Lopez Armijo – @momo_
    • Design
    • Branding & Identity
    • Creative Consulting
    • Creativity
    • Art Direction
    • Automotive Design
    • Shoe Design
    • Accessory Design
    • Lighting Design
    • Interior Design
    • Jewelry Design
    • Game Design
    • Toy Design
    • Information Design
    • Furniture Design & Making
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
    • Interactive Design
    • Web Design
    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Character Design
    • Digital Illustration
    • Vector Illustration
    • Infographics
    • Painting
    • Watercolor Painting
    • Arts & Crafts
    • Street Art
    • Collage
    • Fashion Design
    • Packaging
    • Paper Craft
    • Screen Printing
    • 3D
    • Animation
    • Motion Graphics
    • 2D Animation
    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Photography Post-production
    • Rigging
    • Storytelling
    • VFX
    • Stop Motion
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Schools

  • Universidad Nacional de El Salvador

    Universidad Nacional de El Salvador

    San Salvador, El Salvador

    2014 - Present


Joined August 2018
18
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  • Felix Hernandez Dreamphography
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