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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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midnightartist

midnightartist

@midnightartist

Seattle, United States

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    Simon François Simon François @simoving Pantin, France
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    3,224
    • Web Design
    • IT
    • 36 Days of Type, 2021 edition. Motion Graphics, Graphic Design, T, pograph, and Animation project by Simon François - 04.05.2021
    • Sour Stroke, music video, Ed Banger. Motion Graphics, Animation, and Art Direction project by Simon François - 06.01.2016
    • COMITÉ COLBERT — Rêver 2074. Motion Graphics project by Simon François - 09.07.2017
    • HERMÈS Moscou. Motion Graphics project by Simon François - 04.01.2020
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    Michele Bajona Michele Bajona @michelebajona Mexico City, Mexico
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    39,075
    • Traditional illustration
    • Fine Arts
    • Painting with Sargent. Watercolor Painting, Drawing, Fine Arts, L, scape Architecture, Painting, Sketching, Realistic Drawing, Artistic Drawing, Botanical Illustration, Architectural Illustration, and Sketchbook project by Michele Bajona - 11.25.2022
    • Recent portraits in watercolor!. Fine Arts, Painting, Sketching, Drawing, Watercolor Painting, Artistic Drawing, and Figure Drawing project by Michele Bajona - 09.23.2022
    • Capturing the Essence. Traditional illustration, Art Direction, Arts, Crafts, Fine Arts, Interior Design, Painting, Sketching, Creativit, Drawing, Portrait Drawing, Figure Drawing, Watercolor Painting, and Gouache Painting project by Michele Bajona - 03.15.2022
    • Adding a Background. Traditional illustration, Fine Arts, Watercolor Painting, Drawing, Portrait Drawing, Pencil Drawing, Realistic Drawing, Artistic Drawing, Figure Drawing, and Colored Pencil Drawing project by Michele Bajona - 01.28.2022
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    Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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    279,103
    • Design
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    • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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    Naíma Almeida Naíma Almeida @naimaalmeida São Paulo, Brazil
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    4,130
      • Meu projeto do curso: Ilustração com feltro. Traditional illustration, Arts, Crafts, DIY, Fine Arts, Collage, Vector Illustration, and Creativit project by Naíma Almeida - 09.08.2021
      • Atlântica. Arts, Crafts, Vector Illustration, Botanical Illustration, and Traditional illustration project by Naíma Almeida - 12.02.2020
      • Tropicaliente . Botanical Illustration, Arts, Crafts, Design, and Traditional illustration project by Naíma Almeida - 03.01.2020
      • As Mulheres e as Tecnologias. Arts, Crafts, Sculpture, and Vector Illustration project by Naíma Almeida - 09.15.2018
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      Katarzyna Kmiecik Katarzyna Kmiecik @katarzyna_maria_kmiecik watercolor artist & illustrator Pulawy, Poland
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      47,596
      • Watercolor Painting
      • Colored Pencil Drawing
      • Join my 3-day watercolor workshops in the UK!. Watercolor Painting, Fine Arts, Painting, Gouache Painting, and Traditional illustration project by Katarzyna Kmiecik - 07.02.2025
      • Final project from my first Domestika course - Dreamy Watercolor Landscapes: Paint with Light. Painting, Watercolor Painting, Traditional illustration, and Fine Arts project by Katarzyna Kmiecik - 06.05.2022
      • "Misty Forest". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 08.05.2019
      • "The Home of Every Peaceful Thought". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 02.11.2022
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      Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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      213,429
      • Traditional illustration
      • Fine Arts
      • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
      • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
      • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
      • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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      Ramona Wultschner Ramona Wultschner @ramonnelli Neuss, Germany
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      37,225
      • Digital Painting
      • Color Theory
      • Final Project: Atmospheric Scenes in Procreate: Paint with Color and Light. Traditional illustration, and Digital Illustration project by Ramona Wultschner - 01.26.2022
      • Plain Air. Gouache Painting, and Painting project by Ramona Wultschner - 12.19.2021
      • Dragons, Mermaids and other fantasy creatures. Traditional illustration, Character Design, Painting, and Digital Illustration project by Ramona Wultschner - 12.19.2021
      • Childrensbook - Emma. Traditional illustration, and Children's Illustration project by Ramona Wultschner - 12.19.2021
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      Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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      43,068
      • Branding & Identity
      • Creative Consulting
      • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
      • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
      • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
      • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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      Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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      185,989
      • Photography
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      • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
      • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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      Inga Buividavice Inga Buividavice @inga_buive Inglaterra, United Kingdom
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      47,611
      • Design
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      • Postcards. Pattern Design project by Inga Buividavice - 04.21.2021
      • Postcards. Botanical Illustration, Traditional illustration, and Watercolor Painting project by Inga Buividavice - 04.21.2021
      • Mobile cases. Pattern Design project by Inga Buividavice - 04.21.2021
      • Hedgerow Patterns. Pattern Design project by Inga Buividavice - 04.22.2021
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      Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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      242,097
      • Design
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      • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
      • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
      • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
      • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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      Yulia Sherbak Yulia Sherbak @mossandfeather Hand embroidery artist Cleveland, United States
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      18,841
      • Fiber Arts
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      • Ultrasound Embroidery . Arts, Crafts, and Fiber Arts project by Yulia Sherbak - 07.23.2021
      • My project in Miniature Needlework: Make Embroidered Jewelry course. Jewelr, Design, and Embroider project by Yulia Sherbak - 07.23.2021
      • Blue Carpenter Bee. Embroider, and Fiber Arts project by Yulia Sherbak - 11.26.2020
      • Pet Portraiture . Embroider, and Fiber Arts project by Yulia Sherbak - 11.21.2020
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      Sarah Margaret Gibson Sarah Margaret Gibson @sarahmargaretgibson Fine Artist in Oils Ayr, United Kingdom
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      10,303
      • Fine Arts
      • Sketching
      • My project in Classical Oil Painting for Naturalist Bird Portraiture course. Fine Arts, Painting, Oil Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 10.26.2021
      • Portrait of a Dove. Oil Painting, Painting, Fine Arts, and Naturalistic Illustration project by Sarah Margaret Gibson - 05.04.2021
      • Portrait of a Chaffinch. Oil Painting, Fine Arts, Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 05.04.2021
      • Goldfinch, Robin and Autumn Leaves. Oil Painting, Painting, Naturalistic Illustration, and Fine Arts project by Sarah Margaret Gibson - 05.04.2021
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      Dani Ives Dani Ives @daniives Rogers, United States
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      7,498
      • Traditional illustration
      • Fine Arts
      • Hyacinth Macaw Portrait. Fiber Arts, Naturalistic Illustration, Arts, and Crafts project by Dani Ives - 10.02.2021
      • Beautiful Needle Felted Honey Bees. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.02.2021
      • My project in Needle Felting: Paint Portraits with Wool course. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.01.2021
      • Needle Felted Human Portraits. Fiber Arts project by Dani Ives - 03.22.2021
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      Polina Oshu Polina Oshu @polinaoshu Surfaсу Pattern Designer Valencia, Spain
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      37,395
      • Botanical Illustration
      • Pattern Design
      • My project in Botanical Patterns in a Sketchbook: Conquer the Blank Page course. Traditional illustration, Pattern Design, Botanical Illustration, and Sketchbook project by Polina Oshu - 11.12.2021
      • My Sketchbook Project on Instagram #oshuminipatterns. Traditional illustration, and Sketchbook project by Polina Oshu - 06.28.2021
      •  Embroidered painting on a denim jacket for the cover of Mollie Makes magazine. Embroider, Arts, Crafts, Acr, and lic Painting project by Polina Oshu - 06.28.2021
      • Illustrations and patterns for M&S Food. Traditional illustration, and Pattern Design project by Polina Oshu - 06.28.2021
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      Michael Relth Michael Relth @michaelrelth Los Angeles, United States
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      21,352
      • Photography
      • Film, Video & TV
      • My project in Fantastical Illustrations with Procreate course. Traditional illustration, Digital Illustration, and Digital Drawing project by Michael Relth - 01.16.2022
      • MTV Video Music Awards 2015. 2D Animation, Br, ing, Identit, Animation, and Motion Graphics project by Michael Relth - 06.19.2021
      • Shape-based invented portraits: Watercolor and Procreate. Watercolor Painting, Sketching, Sketchbook, Digital Illustration, and Digital Painting project by Michael Relth - 06.19.2021
      • Illustrations and studies from travel. Painting, Digital Illustration, Digital Painting, and Character Design project by Michael Relth - 06.19.2021
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      Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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      55,377
      • Information Design
      • Infographics
      • Graphics for Data Europa EU. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, and Communication project by Federica Fragapane - 01.09.2023
      • Environmental taxes. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, Stor, telling, Communication, Digital Drawing, Narrative, and Editorial Illustration project by Federica Fragapane - 01.09.2023
      • The deepest lakes. Design, Traditional illustration, Graphic Design, Information Design, Infographics, and Digital Design project by Federica Fragapane - 07.22.2022
      • Stolen Paintings. Design, Traditional illustration, Education, Information Design, Infographics, Graphic Design, Vector Illustration, and Digital Design project by Federica Fragapane - 07.14.2022
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      Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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      203,118
      • Design
      • Game Development
      • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
      • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
      • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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      Caroline Kjellberg Caroline Kjellberg @caroline_kjellberg Freelance Animator & Motion Designer Copenhagen, Denmark
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      44,781
      • Photography
      • Film, Video & TV
      • Wanna go for a walk?. Music, Motion Graphics, Film, Video, TV, Animation, 2D Animation, Film, Filmmaking, Video, Video Editing, VFX, Design, and Traditional illustration project by Caroline Kjellberg - 07.16.2021
      • TikTok - Good/Evil. Animation, 2D Animation, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
      • Animation Reel 2019. Animation, Character Animation, 2D Animation, Advertising, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
      • Adobe - New Era In Experience 01. Animation, 2D Animation, Character Animation, Advertising, Motion Graphics, Film, Video, TV, Film, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
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      Sarah Stokes Sarah Stokes @sarah_stokes Gallery representation outside of U.K. Upper Arley, United Kingdom
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      206,163
      • Watercolor Painting
      • 👀 Tune into our Q&A session with Sarah and Katarzyna! . Watercolor Painting project by Sarah Stokes - 07.18.2025
      • 🥳Free video of a watercolour Stag painted in CMYK . Watercolor Painting project by Sarah Stokes - 07.08.2025
      • Free Live Instagram Feed Capturing Light . Watercolor Painting project by Sarah Stokes - 07.01.2025
      • Expressive watercolour Squirrel . Watercolor Painting project by Sarah Stokes - 02.23.2025
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      Ji Lee Ji Lee @jilee Creative Director, Facebook and Instagram New York, United States
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      29,484
      • Design
      • Branding & Identity
      • Top 10 Marketing Ideas of All Times. Creativit project by Ji Lee - 10.23.2019
      • Branded. Creativit project by Ji Lee - 10.23.2019
      • Pick Your Cupid. Creativit project by Ji Lee - 10.23.2019
      • Gray Is Their New Black. Creativit project by Ji Lee - 10.23.2019
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      Katy Biele Katy Biele @katybiele Artista textil y pintora Victoria, Canada
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      18,691
      • Branding & Identity
      • Creative Consulting
      • Bordados en sweater para la marca Declarative Label de Seattle, USA.. Embroider project by Katy Biele - 01.01.2019
      • Pinturas y dibujos bordados en ropa. Embroider project by Katy Biele - 11.03.2018
      • Khadi Project, Bikaner, India, 2015. Embroider project by Katy Biele - 03.02.2015
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      Hillary Waters Fayle Hillary Waters Fayle @hillarywaters Artist Richmond, United States
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      5,884
      • Design
      • Art Direction
      • Creative Collaboration with L'Occitane en Provence. Design, Arts, Crafts, Embroider, Fiber Arts, Floral, and Plant Design project by Hillary Waters Fayle - 12.28.2021
      • Stitched Botanicals. Design, Arts, Crafts, Embroider, Sewing, and Fine Arts project by Hillary Waters Fayle - 11.01.2020
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      Ruth Wilshaw Ruth Wilshaw @ruthwilshaw Houston, United States
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      27,010
      • Traditional illustration
      • Fine Arts
      • My project for course: Fantasy Landscapes with Watercolor & Gouache. Fine Arts, Painting, Watercolor Painting, Naturalistic Illustration, and Gouache Painting project by Ruth Wilshaw - 11.18.2022
      • My project in Painting Atmospheric Landscapes with Gouache course. Traditional illustration, Painting, and Gouache Painting project by Ruth Wilshaw - 11.20.2021
      • Magical Landscapes. Painting, and Traditional illustration project by Ruth Wilshaw - 11.19.2021
      • Gouache Landscapes. Gouache Painting project by Ruth Wilshaw - 01.25.2021
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