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The FedEx logo: the hidden message you probably hadn't noticed

A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Memi Ferrari

@meel_91

Buenos Aires, Argentina

@meel_91
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Domestika Basics 5 courses
Introduction to Adobe Illustrator for Fashion Design

By Mila Moura

Illustration, and Fashion

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Memi Ferrari – @meel_91
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Joined July 2020

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