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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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Mercedes R

Mercedes R

@mecheeed

Pueblo Libre, Peru

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Mercedes R

m gusta mucho aprender, pero tengo mucha pereza jiji <3
architorture student

Courses

  • Adobe Illustrator for Graphic Design. Design course by Valeria Dubin
    Domestika Basics 6 courses

    Adobe Illustrator for Graphic Design

    By Valeria Dubin

    Design

  • Lighting Techniques for Interior Design. Architecture, and Spaces course by Mónica Vega

    Lighting Techniques for Interior Design

    A course by Mónica Vega

    Architecture, and Spaces

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Course lists

  • Quierooo Quierooo Quierooo

    Quierooo

    A list by Mercedes R

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  • Si osi Si osi Si osi

    Si osi

    A list by Mercedes R

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Projects

  • FIGURA EXPRESIVA. Acr, lic Painting, Artistic Drawing, Drawing, Figure Drawing, Fine Arts, and Traditional illustration project by Mercedes R - 03.27.2025
  • Black Eagle Palace/ o Palatul Vulturul Negru- Watercolor. Drawing, Watercolor Painting, Architectural Illustration, Sketchbook, Ink Illustration, and Sketching project by Mercedes R - 03.23.2025
  • Parahcosmos on summer!. Fine Arts, Sketching, Drawing, Pencil Drawing, Figure Drawing, Artistic Drawing, and Traditional illustration project by Mercedes R - 02.01.2025
  • -Morpholio Trace Sketch for thissss house. Architectural Illustration, Architecture, ArchVIZ, Digital Architecture, Interior Design, Spatial Design, Digital Illustration, Stor, and telling project by Mercedes R - 01.19.2025
  • Mi proyecto del curso: Introducción al diseño de futuros: anticípate al mañana. Design, Creative Consulting, Design Management, Information Design, and Creativit project by Mercedes R - 07.14.2024

Professional listing

  • Mercedes R – @mecheeed
    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Character Design
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    • Jewelry Design
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    • Furniture Design & Making
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    • Screen Printing
    • 3D
    • Animation
    • Motion Graphics
    • 2D Animation
    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Photography Post-production
    • Rigging
    • Storytelling
    • VFX
    • Stop Motion
    • Calligraphy
    • Typography
    • Logo Design
    • Writing
    • Lettering
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Schools

  • UPC Universidad Peruana de Ciencias Aplicadas

    UPC Universidad Peruana de Ciencias Aplicadas

    Lima District, Peru

    2023 - Present


Joined April 2019
14
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6
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62
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Recent projects
  • FIGURA EXPRESIVA. Acr, lic Painting, Artistic Drawing, Drawing, Figure Drawing, Fine Arts, and Traditional illustration project by Mercedes R - 03.27.2025

    FIGURA EXPRESIVA

    mecheeed

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  • Black Eagle Palace/ o Palatul Vulturul Negru- Watercolor. Drawing, Watercolor Painting, Architectural Illustration, Sketchbook, Ink Illustration, and Sketching project by Mercedes R - 03.23.2025

    Black Eagle Palace/ o Palatul Vulturul Negru- Watercolor

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