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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Maria Nitescu

Maria Nitescu

@mary_pink44

Graphic Designer

Bucharest, Romania

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    Clap Studio Clap Studio @clapstudio Valencia, Spain
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    10,559
    • Art Direction
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    • Worm. Product Design, Industrial Design, and Art Direction project by Clap Studio - 11.03.2022
    • THE SEA. Interior Architecture, Architecture, Interior Design, Product Design, and Art Direction project by Clap Studio - 12.04.2022
    • BAOVAN. Architecture, Interior Architecture, Interior Design, Lighting Design, and Product Design project by Clap Studio - 11.11.2022
    • HER final project: Introduction to retail design. Interior Architecture, Retail Design, Interior Design & Interior Decoration project by Clap Studio - 09.29.2020
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    Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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    50,070
    • Design
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    • Vinyl Magazine #01 - My course project: Typography applied to printed and digital projects. Design, Graphic Design, Editorial Design, T, and pograph project by Leandro Rodrigues - 01.01.2023
    • FriendZone. Design, Graphic Design, and Editorial Design project by Leandro Rodrigues - 11.30.2021
    • Projeto Gráfico Jornal "Independente". Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
    • Graphic Design - Reverb Magazine. Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
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    Emma Hanquist Emma Hanquist @emmahan Illustrator Visby, Sweden
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    8,873
    • Traditional illustration
    • Advent calendar 2021: personal project. Traditional illustration project by Emma Hanquist - 01.20.2022
    • Editorial illustrations: Språktidningen. Traditional illustration, and Editorial Illustration project by Emma Hanquist - 08.20.2021
    • Editorial illustrations: Dagens Nyheter. Traditional illustration, and Editorial Illustration project by Emma Hanquist - 07.21.2021
    • Editorial illustrations: Modern Psykologi. Traditional illustration, Editorial Design, and Editorial Illustration project by Emma Hanquist - 07.12.2021
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    Néstor Canavarro Néstor Canavarro @nestorcanavarro Diseñador Gráfico e Ilustrador Buenos Aires, Argentina
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    • Design
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    • Retrato - tricromía con técnica  de "Tres tizas" sobre papel de color. Pencil Drawing, Portrait Drawing, Realistic Drawing, Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Amy Adams - Tricromía con técnica  de "Tres tizas" sobre papel de color.. Pencil Drawing, Portrait Drawing, Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Kate Winslet - Tricromía sobre madera. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Harry Styles en grafito. Traditional illustration, Fine Arts, Pencil Drawing, and Drawing project by Néstor Canavarro - 04.18.2024
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    Daniel "Pito" Campos Daniel "Pito" Campos @danieldibujador Acuarelista - ilustrador Córdoba, Argentina
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    132,907
    • Design
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    • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • VIEW OF THE NATURAL LANDSCAPE. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • Algunas acuarelas que pueden servirte de inspiracion. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
    • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    235,873
    • Fine Arts
    • Sketching
    • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
    • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
    • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
    • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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    Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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    279,103
    • Design
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    • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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    116,228
      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
      • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
      • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
      • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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      Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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      194,441
        • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
        • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
        • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
        • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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        Ale Casanova Ale Casanova @casanova_ale Valencia, Spain
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        194,991
        • Traditional illustration
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        • Calavera al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
        • Bodegón al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
        • Calavera en blanco y negro al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
        • Simple still life in oil.. Oil Painting project by Ale Casanova - 11.20.2020
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        Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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        236,888
        • Traditional illustration
        • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
        • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
        • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
        • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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        Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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        306,287
        • Web Design
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        • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
        • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
        • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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        Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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        381,728
        • Photography
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        Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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        406,787
        • Creative Consulting
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        • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
        • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
        • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
        • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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        Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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        364,526
        • Traditional illustration
        • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
        • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
        • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
        • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        577,413
        • Traditional illustration
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        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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        Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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        173,085
        • Design
        • Traditional illustration
        • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
        • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
        • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
        • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        623,551
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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        431,651
        • Branding & Identity
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        • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
        • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        277,352
        • Design
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
        • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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        378,366
        • Advertising
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        • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
        • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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        Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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        169,613
        • Design
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        • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
        • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
        • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
        • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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        Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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        410,157
        • Fine Arts
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        • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
        • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
        • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
        • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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        Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        575,731
        • Branding & Identity
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        866,707
        • Photography
        • Instagram Photography
        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Domestika Domestika @domestika Berkeley, United States
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