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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Marta Huguet

Marta Huguet

@martahu

Manresa, Spain

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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
    • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
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    Beatriz Tormenta Beatriz Tormenta @beatriztormenta Madrid, Spain
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    • My Course Project: Photography for Instagram: Position Your Brand. Advertising, Photograph, Marketing, Social Media, Mobile Photograph, Product Photograph, Instagram, Instagram Photograph, Lifest, and le Photograph project by Beatriz Tormenta - 08.12.2021
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    Silvia Bosch Silvia Bosch @silviaboschmunoz Barcelona, Spain
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      • Gastronomía. Photograph project by Silvia Bosch - 04.17.2021
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      MESTIZAA MESTIZAA @mestizaa Bilbao, Spain
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        • My Course Project: Lifestyle Dog Photography. Photograph, Mobile Photograph, Portrait Photograph, Digital Photograph, Lifest, le Photograph & Instagram Photograph project by MESTIZAA - 10.06.2020
        • STREET STYLE LISBOA. Photograph, and Portrait Photograph project by MESTIZAA - 03.07.2020
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
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          Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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          • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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          Néstor Tejero Bermejo Néstor Tejero Bermejo @nestor_tejero CEO y Asesor de Estrategia y Marketing de Agencia Reinicia Madrid, Spain
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          Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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          • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
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        • Juan Manuel Ramón Vigo Juan Manuel Ramón Vigo @juan_m Las Rozas de Madrid, Spain
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          • Mad Drive. Design, Programming, and 3D project by Juan Manuel Ramón Vigo - 09.22.2012
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